Cluely 如何利用趣味 AI 幻灯片实现 700 万美元年收入

✍ John🕐 2026-05-04📦 6.0 KB 🟢 已读 𝕏 文章列表

本文探讨了 SaaS 产品 Cluely 如何通过 TikTok 上发布的恶搞职场文化 AI 幻灯片实现 700 万美元年收入。文章分析了“愚蠢”内容优于专业内容的心理机制，指出娱乐性内容能绕过用户戒备心理。作者详细拆解了利用 ChatGPT Images 2.0 复制该模式的三个步骤：挖掘受众共同痛点、生成夸张视觉素材、以及通过文本叠加传达内容。最后强调了低成本高产量的策略及其带来的算法优势。

# How Cluely Hit $7M/Year With Silly AI Slideshows **作者**: John **日期**: 2026-05-03T17:40:31.000Z **来源**: [https://x.com/johnvirality/status/2050993922457981290](https://x.com/johnvirality/status/2050993922457981290) --- ![Image](/doc/1539/image/img_974e595be011.jpg) Cluely is a SaaS product that hit $7M per year in revenue. the primary distribution channel was TikTok. the primary content format was slideshows. the primary tone was silly. the account https://www.tiktok.com/@coporate.kayla posts AI-generated slideshow content about corporate office culture. the content is absurd, relatable, and deeply shareable because it describes experiences that every person who has ever worked in an office has had but has never seen articulated in content before. ![Image](/doc/1539/image/img_4d0f7619536b.jpg) this is not a case study about Cluely the product. it is a case study about the content mechanics that produced $7M in annual revenue and how to apply those mechanics to any offer through AI UGC affiliate content. ## Why Silly Works Better Than Professional corporate Kayla's content is the opposite of what a SaaS marketing team would produce. no product demos. no feature walkthroughs. no case studies. no professional tone. the content is: "when your manager schedules a meeting to discuss the meeting about the meeting." with an AI-generated image of someone looking dead inside at a conference table. the silliness is the distribution mechanism. professional content triggers the advertising recognition reflex. silly content triggers the entertainment processing pathway. the entertainment pathway does not activate the skepticism response that suppresses engagement. the viewer's brain processes @.coporate.kayla's content as: this is funny. this is relatable. I want to send this to my coworker. the product awareness that the content builds is a byproduct of the entertainment, not the purpose of it. the product enters through proximity, not through promotion. the viewer who encounters @.coporate.kayla's content 15 times over 2 weeks develops awareness of Cluely through repeated exposure to the account. the awareness converts to curiosity. the curiosity converts to a profile visit. the profile visit converts to a link click. the link click converts to a trial. at no point in this funnel does the viewer experience being sold to. that is why it works. ## How To Replicate This Mechanic for Any Offer the Cluely model is replicable for any B2C brand campaign inside AffiliateNetwork .com. step 1: identify the shared daily frustration of the target audience. every product category has a target audience that shares specific daily frustrations. dating app audiences share the frustration of unanswered messages. fitness app audiences share the frustration of plateau. productivity tool audiences share the frustration of meetings about meetings. the shared frustration is the raw material for silly content. articulate the frustration in the most specific, most relatable, most slightly exaggerated form possible. step 2: generate the visual with ChatGPT Images 2.0. the visual accompanies the text-based frustration articulation. it should show a character experiencing the frustration visually: dead eyes, slumped posture, exaggerated emotional response to a mundane situation. "photorealistic image. [character description]. sitting at [environment]. expression of complete existential exhaustion. staring at [object related to the frustration]. warm office/home lighting. the image should make anyone who has experienced this specific situation laugh in recognition. 9:16 vertical." step 3: the text overlay is the content. in the Cluely model, the text overlay is the hook, the joke, and the entire value proposition in one line. "when you realize the meeting could have been an email but the email could have been nothing." the product is not mentioned. the brand awareness builds through repeated exposure to the account. for AI UGC affiliate content, the adaptation is: the silly content builds the audience. the profile and link-in-bio direct the audience to the campaign offer. the CPM earnings come from the views the silly content generates. ## The Volume Play @.coporate.kayla posts multiple times per day. each post takes 5 to 10 minutes to produce: one ChatGPT Images 2.0 generation, one text overlay, one CapCut export. the production overhead is trivially low. the low production overhead means the volume can be extremely high without proportional time investment. 10 to 20 silly slideshow posts per day is achievable in 1 to 2 hours. the volume guarantees consistent algorithmic presence. the consistent algorithmic presence guarantees consistent view volume. the consistent view volume guarantees consistent CPM earnings. Cluely hit $7M/year because the silly slideshow format produced consistent, predictable, scalable distribution that no amount of professional marketing content could have matched. the format is available to any creator. the production tools are available to anyone. the CPM monetization infrastructure is live inside AffiliateNetwork .com. If you're either a creator who wants to make money as an affiliate, promoting other people's B2C brands through clipping/AI UGC on short-form platforms... Or a B2C brand that wants 100s of clippers/AI UGC creators promoting their products... @Affiliatenw is the place for you. Free forever. . - John ## 相关链接 - [John](https://x.com/johnvirality) - [@johnvirality](https://x.com/johnvirality) - [10K](https://x.com/johnvirality/status/2050993922457981290/analytics) - [$7M](https://x.com/search?q=%247M&src=cashtag_click) - [https://www.tiktok.com/@coporate.kayla](https://www.tiktok.com/@coporate.kayla) - [$7M](https://x.com/search?q=%247M&src=cashtag_click) - [$7M](https://x.com/search?q=%247M&src=cashtag_click) - [@Affiliatenw](https://x.com/@Affiliatenw) - [1:40 AM · May 4, 2026](https://x.com/johnvirality/status/2050993922457981290) - [10.1K Views](https://x.com/johnvirality/status/2050993922457981290/analytics) --- *导出时间: 2026/5/4 13:09:54* --- ## 中文翻译 # Cluely 如何靠搞怪的 AI 幻灯片实现年收入 700 万美元 **作者**: John **日期**: 2026-05-03T17:40:31.000Z **来源**: [https://x.com/johnvirality/status/2050993922457981290](https://x.com/johnvirality/status/2050993922457981290) --- ![Image](/doc/1539/image/img_974e595be011.jpg) Cluely 是一款 SaaS 产品，其年收入达到了 700 万美元。其主要分发渠道是 TikTok。主要的内容形式是幻灯片。主要的基调是搞怪。账号 https://www.tiktok.com/@coporate.kayla 发布关于企业办公室文化的 AI 生成幻灯片内容。这些内容荒谬离奇、令人感同身受，且极易分享，因为它描述了每个在办公室工作过的人都经历过但从未在内容中见过的具体体验。 ![Image](/doc/1539/image/img_4d0f7619536b.jpg) 这不是一篇关于 Cluely 产品的案例研究。这是一篇关于创造了 700 万美元年收入的内容机制的案例研究，以及如何通过 AI UGC（用户生成内容）联盟内容将这些机制应用到任何产品上。 ## 为什么“搞怪”比“专业”更有效 Corporate Kayla 的内容与 SaaS 营销团队制作的内容截然相反。没有产品演示。没有功能导览。没有案例研究。没有专业腔调。内容是这样的：“当你的经理安排了一场会议，目的是讨论那场关于会议的会议。”配上一张 AI 生成的图片，图片中的人坐在会议桌前，眼神呆滞，宛如行尸走肉。这种“搞怪”本身就是分发机制。专业的内容会触发广告识别反射。搞怪的内容则触发娱乐处理路径。娱乐路径不会激活抑制参与度的怀疑反应。观众的大脑在处理 @coporate.kayla 的内容时是这样反应的：这很好笑。这说的就是我。我想把这个发给我的同事。这种内容建立的产品意识是娱乐的副产品，而非其目的。产品是通过“伴随”进入的，而不是通过“推销”。一个观众在两周内接触 15 次 @coporate.kayla 的内容后，会通过反复接触该账号而对 Cluely 产生认知。认知转化为好奇。好奇转化为访问主页。访问主页转化为点击链接。点击链接转化为试用注册。在这个转化漏斗的任何阶段，观众都不会觉得自己在被推销。这就是它有效的原因。 ## 如何将这种机制复制到任何产品上 Cluely 模式可以通过 AffiliateNetwork .com 复制到任何 B2C 品牌活动中。第一步：找出目标受众共同的日常挫折。每个产品类别都有一个目标受众，他们有着特定的日常挫折。约会软件受众有着消息已读不回的挫折。健身应用受众有着进入平台期的挫折。生产力工具受众有着“关于会议的会议”的挫折。共同的挫折是搞怪内容的原材料。要以最具体、最能引起共鸣、稍微夸张的形式来表达这种挫折。第二步：使用 ChatGPT Images 2.0 生成视觉图像。视觉图像是对基于文本的挫折表达的补充。它应该展示一个角色正在经历挫折的画面：死鱼眼、瘫坐的姿势、对平庸情境的夸张情绪反应。 “照片级逼真图像。[角色描述]。坐在[环境]中。表现出完全的存在主义疲惫。盯着[与挫折相关的物体]。温暖的办公室/家庭灯光。这张图片应该让任何经历过这种特定情况的人会心一笑。9:16 竖版格式。” 第三步：文字覆盖层即是内容。在 Cluely 模式中，文字覆盖层既是钩子，也是笑话，还是用一行字呈现的完整价值主张。“当你意识到这个会议本可以是一封邮件，但这封邮件本可以什么都不是。”产品并未被提及。品牌知名度是通过反复接触该账号而建立的。对于 AI UGC 联盟内容，其适应方式是：搞怪内容建立受众。个人资料和主页链接将受众引导至活动优惠。千次展示收益（CPM）来自搞怪内容产生的流量。 ## 量化博弈（The Volume Play） @coporate.kayla 每天发布多次。每个帖子的制作时间为 5 到 10 分钟：一次 ChatGPT Images 2.0 生成，一次文字覆盖，一次 CapCut 导出。制作成本极低。低廉的制作成本意味着可以在不按比例增加时间投入的情况下实现极高的产出量。每天发布 10 到 20 条搞怪幻灯片帖子在 1 到 2 小时内即可完成。庞大的数量保证了稳定的算法存在感。稳定的算法存在感保证了稳定的流量。稳定的流量保证了稳定的千次展示收益。 Cluely 之所以能达到 700 万美元的年收入，是因为这种搞怪幻灯片形式产生了一致、可预测且可扩展的分发效果，这是任何数量的专业营销内容都无法比拟的。这种形式适用于任何创作者。制作工具人人可用。千次展示变现基础设施已在 AffiliateNetwork .com 上线。如果你是一名想通过在短视频平台上剪辑/AI UGC 推广他人 B2C 品牌来赚钱的创作者……或者是一个想要数百名剪辑师/AI UGC 创作者推广其产品的 B2C 品牌…… @Affiliatenw 就是你的不二之选。永远免费。 - John ## 相关链接 - [John](https://x.com/johnvirality) - [@johnvirality](https://x.com/johnvirality) - [10K](https://x.com/johnvirality/status/2050993922457981290/analytics) - [$7M](https://x.com/search?q=%247M&src=cashtag_click) - [https://www.tiktok.com/@coporate.kayla](https://www.tiktok.com/@coporate.kayla) - [$7M](https://x.com/search?q=%247M&src=cashtag_click) - [$7M](https://x.com/search?q=%247M&src=cashtag_click) - [@Affiliatenw](https://x.com/@Affiliatenw) - [1:40 AM · May 4, 2026](https://x.com/johnvirality/status/2050993922457981290) - [10.1K Views](https://x.com/johnvirality/status/2050993922457981290/analytics) --- *导出时间: 2026/5/4 13:09:54*

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