# Original Content Rewards Program
**作者**: Creators
**日期**: 2026-08-07T21:06:51.000Z
**来源**: [https://x.com/XCreators/status/2085835082166653393](https://x.com/XCreators/status/2085835082166653393)
---
Today, we're introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.
The best content on X doesn't stop at resharing what already exists — it adds something new. X has always been powered by people who share what only they can: breaking news, expert insights, firsthand experiences, and commentary that moves culture forward.
As X continues to evolve, we're evolving how creators earn. The Original Content Rewards Program is designed to reward the creators who make X worth opening every day.
The sections below explain how the program works, who is eligible, how creators earn, and what qualifies as original content.
## What this means for Revenue Sharing
Starting today, we're no longer accepting new enrollments into Revenue Sharing.
If you’re currently enrolled in Revenue Sharing, you’ll continue earning through September 7th, 2026. You’ll receive three final payouts: two on August 14th and August 28th, in line with the standard payout schedule, and a final payout for earnings accrued through September 7th, expected on or around September 11th.
Starting September 8th, 2026, we'll begin rolling out access for existing Revenue Sharing members to apply for the new Original Content Rewards Program. To join, you'll need to meet the program's eligibility requirements. You can check your eligibility status at any time by going to Creator Studio → Original Content Rewards.
If you've already completed ID verification and have a valid payout method connected to your account, you won't need to complete those steps again. Once approved, you'll continue earning under the Original Content Rewards Program and its Terms and Conditions.
If your account's monetization is currently paused due to a previous policy violation, you will not be eligible to enroll in the Original Content Rewards Program.
## The Program
Creating original content takes time, effort, expertise, and creativity.
The Original Content Rewards Program is designed to reward creators who bring those things to X.
We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation.
Our goal is simple: reward creators who bring something new to X.
Not sure what qualifies as original content? Skip ahead to Original Content 101.
## How do I earn money?
Eligible creators earn money from qualified impressions generated by their original content.
Payouts are issued every two weeks as long as your account and content continue to meet the program's requirements. The first payout for this new program will be issued on August 28th, 2026. Existing Revenue Sharing creators who enroll in Original Content Rewards once they are eligible on or after September 8th, will receive their first payment on September 25th, 2026.
## What are qualified impressions?
Qualified impressions are unique impressions from Premium users (subscribers to X Premium Basic, Premium, Premium+, or Premium Business) on the Home Timeline feed, where at least 50% of the post is visible.
The following are excluded from qualified impressions:
- Impressions from the same account counted more than once per post
- Paid, promoted, or artificially generated impressions
- Fraudulent impressions
## Eligibility requirements
To apply for the Original Content Rewards Program, you must:
- Be 18 years or older
- Live in a country where the Original Content Rewards Program is available
- Have an account in good standing with no history of repeatedly violating our Monetization Standards or Terms of Service
- Have a Personal or Business account
- Subscribe to X Premium, Premium+, or Premium Business
- Have at least 500 verified followers
- Have at least 500,000 Home Timeline impressions from verified users in the last 90 days (impressions on replies are excluded)
- Regularly post original content
Once you meet these requirements, you can apply through Creator Studio → Original Content Rewards.
We'll review your application and notify you of the outcome within 3 business days.
If your application is not approved, you may submit one appeal. If the appeal is unsuccessful, you can reapply after 90 days, provided you continue to meet all eligibility requirements.
## Continuous Eligibility
After joining the program, you must continue to meet the following requirements to remain eligible and receive payouts, including but not limited to:
- Be subscribed to X Premium, Premium+ or Premium Business
- Post original and authentic content as defined above
- Avoid malicious or fraudulent activities
- Do not tamper with the program, payout system, or recommendation algorithms
- Do not use automated tools, bots, or any tool or software to artificially generate likes, follows, views, comments, or shares
- Do not make false statements, produce abusive content, or engage in illegal activities in connection with the program
- Do not solicit engagements: repeatedly instructing users to engage with posts, such as asking to like, reply, bookmark, follow, or repost
If your account is found to be in violation of any of the above, you will receive a notification. Depending on the severity of the violation, your account may be temporarily or permanently removed from the Original Content Rewards Program. You may appeal this decision.
The requirements above are not exhaustive. X reserves the right to determine eligibility and take enforcement action for conduct that undermines the integrity, safety, or intended purpose of the program, even if such conduct is not specifically listed above.
## Account and content requirements
To receive payouts under the Original Content Rewards Program, your content must also meet the following standards, including but not limited to:
- Be original content as defined in this Article
- Receive impressions from Premium accounts on the Home Timeline
- Comply with our Monetization Standards, Community Guidelines, Terms of Service, and Copyright Policy
Content will be ineligible if:
- It is copied or substantially reproduced from another creator
- It is downloaded from X or another platform and reuploaded onto X (unless you are the author of that content)
- It was created or posted using automated means
- It is inappropriate, sexually explicit, or potentially harmful to viewers
- It is exclusively focused on monetization coaching, monetization discussion, or maximizing payouts
- It contains disinformation or misleading content
- It has a helpful Community Note
- It violates our Community Guidelines, Terms of Service, or Copyright Policy
We periodically review accounts in the Original Content Rewards Program for ongoing compliance.
## Original content 101
The Original Content Rewards Program is designed to reward creators who contribute original value to the conversation on X.
Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity.
On X, original content comes in many forms. It can be a thread you wrote, a video you filmed, a meme you created, a story you broke, an analysis you published, or commentary that adds a unique perspective to the conversation.
Examples of original content include:
- Original writing, threads, Articles, reporting, or analysis
- Photos or videos you created
- Memes, graphics, illustrations, and other creative work you designed
- Commentary, reactions, or insights that add meaningful perspective to existing conversations
- Content that materially and meaningfully transforms existing content through original context, analysis, narration, humor, or creative editing
## Commentary counts
Commentary is at the heart of X. Reacting to, analyzing, explaining, and building on what's happening in the world is one of the things that makes the platform unique.
Commentary, analysis, reactions, memes, and creative interpretations can all qualify as original content when they add something meaningful — perspective, expertise, humor, or context. Many creators start from existing posts, videos, images, screenshots, or cultural moments, and that's fine. What matters is the value they add on top.
If your content regularly incorporates material created by others, you'll need to contribute meaningful original value for it to qualify under our original content guidelines.
## How to create eligible original content
Create content that reflects your perspective
The strongest way to qualify for the Original Content Rewards Program is to regularly create content that reflects your own ideas, expertise, reporting, analysis, creativity, or experiences.
Whether you're posting videos, memes, threads, commentary, Articles, or breaking news, your contribution should be the primary source of value.
Add meaningful value when using existing content
Building on existing conversations is a core part of X, but simply reposting someone else's content is not enough.
If you use posts, videos, images, or other third-party content, add meaningful commentary, context, analysis, humor, reporting, or creative transformation that makes the content distinctly yours.
Minor edits such as cropping, filters, borders, watermarks, speed adjustments, or simple text overlays generally do not qualify as meaningful transformation on their own.
Repost when your goal is amplification
If your goal is simply to share another creator's content with your audience, use reposts.
Reposting helps surface great content to your followers while ensuring the original creator receives proper attribution, reach, and engagement.
Ask yourself: What am I adding?
Before posting, consider:
Would this content still be valuable without my contribution?
If the answer is yes, consider adding more of your perspective, expertise, creativity, or commentary before publishing.
## Understanding originality
A simple principle to keep in mind is that the value of a post should come primarily from what you add.
If the primary value comes from someone else's content and little or no meaningful value has been added, the content may not qualify as original under the Original Content Rewards Program.
## Examples of content that is not original
Content Copied exactly from another account. This is content that includes another creator’s work and that you had no role in creating.
Content downloaded from another account and then re-uploaded onto X as your own.
Content Reposted Without Meaningful Transformation. This includes content created by someone else that has been reposted, re-uploaded, or republished without a meaningful original contribution. Examples of edits that are generally not considered meaningful transformation include:
Adding post captions or text overlays that simply describe what is already happening
Adding summaries that are purely descriptive, are irrelevant, and/or add minimal value
Reposting content with attribution (for example with handles or logos) but without meaningful commentary, analysis, creativity, or context
Reaction posts that add little to no value with limited or absent commentary
## Original content and intellectual property
These Original Content Rewards guidelines are separate from X's intellectual property policies.
Content may qualify as original under this program and still violate our intellectual property rules. Creators are responsible for ensuring they have the necessary rights, permissions, or licenses to use content created by others.
As a reminder, posting content that infringes another person's intellectual property rights is not permitted on X, regardless of whether the content would otherwise qualify as original under this program.
## Start creating
X is where conversations begin.
The Original Content Rewards Program is designed to reward the creators who start them, shape them, and move them forward.
We're excited to continue investing in creators who bring original ideas, expertise, creativity, and unique perspectives to X.
For more information about the Original Content Rewards Program, visit our Help Center. Check your eligibility by going to Creator Studio → Original Content Rewards.
## 相关链接
- [Creators](https://x.com/XCreators)
- [@XCreators](https://x.com/XCreators)
- [3.3M](https://x.com/XCreators/status/2085835082166653393/analytics)
- [Original Content Rewards](https://x.com/i/jf/creators/studio)
- [Terms and Conditions](https://legal.x.com/original-content-rewards-terms)
- [Monetization Standards](https://help.x.com/en/rules-and-policies/content-monetization-standards)
- [Terms of Service](https://x.com/en/tos)
- [submit one appeal](https://help.x.com/forms/original-content-rewards-appeals)
- [appeal](https://help.x.com/forms/original-content-rewards-appeals)
- [Monetization Standards](https://help.x.com/en/rules-and-policies/content-monetization-standards)
- [Community Guidelines](https://help.x.com/en/rules-and-policies/x-rules)
- [Terms of Service](https://x.com/en/tos)
- [Copyright Policy](https://help.x.com/en/rules-and-policies/copyright-policy)
- [Community Guidelines](https://help.x.com/en/rules-and-policies/x-rules)
- [Terms of Service](https://x.com/en/tos)
- [Copyright Policy](https://help.x.com/en/rules-and-policies/copyright-policy)
- [intellectual property policies](https://help.x.com/en/rules-and-policies/copyright-policy)
- [Help Center](https://help.x.com/en/using-x/original-content-rewards)
- [Original Content Rewards](https://x.com/i/jf/creators/studio)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [5:06 AM · Aug 8, 2026](https://x.com/XCreators/status/2085835082166653393)
- [3.3M Views](https://x.com/XCreators/status/2085835082166653393/analytics)
- [View quotes](https://x.com/XCreators/status/2085835082166653393/quotes)
---
*导出时间: 2026/8/8 12:31:22*
---
## 中文翻译
# 原创内容奖励计划
**作者**: Creators
**日期**: 2026-08-07T21:06:51.000Z
**来源**: [https://x.com/XCreators/status/2085835082166653393](https://x.com/XCreators/status/2085835082166653393)
---
今天，我们将推出“原创内容奖励计划”，这是一种全新的奖励方式，旨在表彰那些为 X 平台带来原创想法、专业知识、新闻报道、创意和评论的创作者。
X 上最优质的内容绝不仅限于转发已有的信息——它能为对话增添新的价值。X 始终由那些分享独一无二内容的人们所驱动：突发新闻、专业见解、第一手经验，以及推动文化发展的评论。
随着 X 平台的不断进化，我们也在不断优化创作者的获利方式。“原创内容奖励计划”旨在奖励那些让 X 平台值得每天打开的创作者。
以下部分将详细说明该计划的运作方式、参与资格、创作者的获利途径，以及什么样的内容才能被认定为原创内容。
## 这对广告分成收入有何影响
从今天起，我们将不再接受新的“广告分成”申请。
如果您目前已加入广告分成计划，您的获利将持续至 2026 年 9 月 7 日。您将收到最后三笔打款：两笔将按照标准打款时间表于 8 月 14 日和 8 月 28 日发放，最后一笔为截至 9 月 7 日累积收益的打款，预计将于 9 月 11 日或前后发放。
从 2026 年 9 月 8 日起，我们将开始向现有的广告分成成员逐步开放申请新“原创内容奖励计划”的权限。想要加入，您需要满足该计划的资格要求。您可以随时前往“创作者工作室”→“原创内容奖励”查看您的资格状态。
如果您已经完成了身份验证，并且账户已绑定有效的收款方式，则无需再次完成这些步骤。一旦获得批准，您将继续在“原创内容奖励计划”及其条款和条件的规定下获取收益。
如果您的账号因之前的违规行为而处于变现暂停状态，您将没有资格加入“原创内容奖励计划”。
## 关于该计划
创作原创内容需要投入时间、精力、专业知识和创造力。
“原创内容奖励计划”旨在奖励那些将这些品质带给 X 平台的创作者。
我们希望表彰那些报道突发新闻、分享专业知识、讲述故事、创作娱乐内容，并为对话提供有意义观点的创作者。
我们的目标很简单：奖励那些为 X 带来新内容的创作者。
不确定什么样的内容才算原创内容？请直接跳转至“原创内容 101”阅读。
## 我如何获得收益？
符合资格的创作者将通过其原创内容产生的有效曝光来赚取收益。
只要您的账号和内容继续符合该计划的要求，每两周就会发放一次收益。这项新计划的首笔打款将于 2026 年 8 月 28 日发放。对于在 9 月 8 日及之后符合条件并加入“原创内容奖励计划”的现有广告分成创作者，将于 2026 年 9 月 25 日收到首笔打款。
## 什么是有效曝光？
有效曝光是指 Premium 用户（即订阅了 X Premium Basic、Premium、Premium+ 或 Premium Business 的用户）在主页信息流中产生的独立曝光，且帖子至少有 50% 的部分可见。
以下情况不被计入有效曝光：
- 同一账号在同一帖子上的重复曝光
- 付费、推广或人工生成的曝光
- 欺诈性曝光
## 资格要求
要申请“原创内容奖励计划”，您必须：
- 年满 18 周岁
- 居住在“原创内容奖励计划”可用的国家/地区
- 账号状态良好，且没有多次违反我们的“变现标准”或“服务条款”的记录
- 拥有个人或企业账号
- 订阅 X Premium、Premium+ 或 Premium Business
- 拥有至少 500 名认证粉丝
- 过去 90 天内获得来自认证用户的至少 50 万次主页信息流曝光（不包括回复的曝光）
- 定期发布原创内容
一旦满足这些要求，您可以通过“创作者工作室”→“原创内容奖励”进行申请。
我们将审核您的申请，并在 3 个工作日内通知您结果。
如果您的申请未获批准，您可以提交一次申诉。如果申诉失败，只要您继续满足所有资格要求，即可在 90 天后重新申请。
## 持续资格
加入该计划后，您必须继续满足以下要求才能保持资格并接收打款，包括但不限于：
- 保持订阅 X Premium、Premium+ 或 Premium Business
- 发布符合上述定义的原创和真实内容
- 避免恶意或欺诈活动
- 不得篡改该计划、打款系统或推荐算法
- 不得使用自动化工具、机器人或任何工具/软件来人为生成点赞、关注、浏览、评论或转发
- 不得在与该计划相关的活动中作出虚假陈述、制作滥用内容或从事违法活动
- 不得 solicited engagements：反复指示用户与帖子进行互动，例如要求点赞、回复、收藏、关注或转发
如果发现您的账号违反了上述任何规定，您将收到通知。根据违规的严重程度，您的账号可能会被暂时或永久移出“原创内容奖励计划”。您可以对此决定提出申诉。
上述要求并非详尽无遗。X 保留决定资格的权利，并对损害该计划完整性、安全性或预期目的的行为采取执法行动，即使此类行为未在上文中明确列出。
## 账号和内容要求
要在“原创内容奖励计划”下接收打款，您的内容还必须符合以下标准，包括但不限于：
- 是本文中定义的原创内容
- 在主页信息流中获得来自 Premium 账号的曝光
- 遵守我们的“变现标准”、“社区准则”、“服务条款”和“版权政策”
在以下情况下，内容将不符合资格：
- 抄袭或实质上复制自其他创作者
- 从 X 或其他平台下载并重新上传至 X（除非您是该内容的原作者）
- 使用自动化手段创建或发布
- 内容不当、含有露骨色情内容，或可能对观众造成伤害
- 完全聚焦于变现指导、变现讨论或最大化打款收益
- 包含虚假信息或误导性内容
- 带有有用的社区笔记
- 违反我们的“社区准则”、“服务条款”或“版权政策”
我们会定期审查“原创内容奖励计划”中的账号，以确保其持续合规。
## 原创内容 101
“原创内容奖励计划”旨在奖励那些为 X 上的对话贡献原创价值的创作者。
原创内容是指由您亲自创作，反映您自己声音、视角、专业知识或创造力的内容。
在 X 上，原创内容有多种形式。它可以是你写的一条长文贴、你拍摄的一段视频、你制作的一个表情包、你报道的一则独家新闻、你发表的一篇分析，或是为对话增添独特视角的评论。
原创内容的示例包括：
- 原创文章、主题帖、长篇文章、新闻报道或分析
- 您创建的照片或视频
- 您设计的表情包、图像、插图和其他创意作品
- 为现有对话增添有意义视角的评论、反应或见解
- 通过原创的背景、分析、叙述、幽默或创意剪辑，对现有内容进行实质性且有意义转换的内容
## 评论也算
评论是 X 的核心。对世界上正在发生的事情作出反应、进行分析、解释并在此基础上进行拓展，正是该平台的独特之处。
当评论、分析、反应、表情包和创意解读能够增添有意义的内容（如视角、专业知识、幽默或背景）时，它们都可以被认定为原创内容。许多创作者从现有的帖子、视频、图像、截图或文化热点出发进行创作，这完全没有问题。重要的是他们在其中附加的价值。
如果您的内容经常包含他人创作的素材，您需要贡献有意义的原创价值，才能符合我们的原创内容准则。
## 如何创作符合条件的原创内容
创作反映您自身视角的内容
要获得“原创内容奖励计划”资格，最核心的方式就是定期创作能够反映您自己想法、专业知识、报道、分析、创造力或经历的内容。
无论您发布的是视频、表情包、主题帖、评论、长篇文章还是突发新闻，您的贡献都应是其中的主要价值来源。
在使用现有内容时增加有意义的价值
在现有对话的基础上进行拓展是 X 平台的核心部分，但仅仅转发他人的内容是不够的。
如果您使用了他人的帖子、视频、图像或其他第三方内容，请加入有意义的评论、背景、分析、幽默、报道或创意转换，使该内容具有明显的个人特色。
轻微的编辑（如裁剪、滤镜、边框、水印、速度调整或简单的文字叠加）通常不被视为有意义的转换。
当您的目的是扩大传播时，请使用转发
如果您的目的只是与您的受众分享其他创作者的内容，请使用转发功能。
转发有助于将优质内容展示给您的粉丝，同时确保原创创作者获得应有的署名、触达率和互动。
问问自己：我添加了什么价值？
在发布之前，请考虑：
如果没有我的贡献，这个内容还有价值吗？
如果答案是肯定的，请考虑在发布前加入更多您的视角、专业知识、创造力或评论。
## 理解原创性
需要牢记的一个简单原则是：帖子的价值应主要来源于您所添加的内容。
如果主要价值来自于他人的内容，且几乎没有或完全没有添加有意义的附加值，那么该内容可能无法在“原创内容奖励计划”中被认定为原创内容。
## 非原创内容示例
完全复制自其他账号的内容。这包括属于其他创作者且您并未参与创作的内容。
从其他账号下载并作为您自己的内容重新上传到 X 上的内容。
未经有意义转换的转发内容。这包括转发、重新上传或重新发布他人创作的内容，且未做出有意义的原创贡献。通常不被视为有意义转换的编辑示例包括：
添加帖子字幕或文字叠加，而仅仅是描述已经发生的画面
添加纯粹描述性、不相关且/或几乎不增加任何价值的摘要
转发带有署名（例如用户名或徽标）的内容，但没有添加有意义的评论、分析、创意或背景
几乎没有添加价值，且评论受限或缺失的反应类帖子
## 原创内容与知识产权
这些“原创内容奖励”准则独立于 X 的知识产权政策之外。
内容在本计划中可能符合原创标准，但仍然违反我们的知识产权规定。创作者有责任确保自己拥有使用他人创作内容所需的必要权利、许可或授权。
再次提醒，X 平台上不允许发布侵犯他人知识产权的内容，无论该内容在本计划下是否属于原创。
## 开始创作
X 是对话开始的地方。
“原创内容奖励计划”旨在奖励那些开启对话、塑造对话并推动对话发展的创作者。
我们很高兴能继续投资那些为 X 带来原创想法、专业知识、创造力和独特视角的创作者。
有关“原创内容奖励计划”的更多信息，请访问我们的帮助中心。前往“创作者工作室”→“原创内容奖励”查看您的资格状态。
## 相关链接
- [Creators](https://x.com/XCreators)
- [@XCreators](https://x.com/XCreators)
- [3.3M](https://x.com/XCreators/status/2085835082166653393/analytics)
- [Original Content Rewards](https://x.com/i/jf/creators/studio)
- [Terms and Conditions](https://legal.x.com/original-content-rewards-terms)
- [Monetization Standards](https://help.x.com/en/rules-and-policies/content-monetization-standards)
- [Terms of Service](https://x.com/en/tos)
- [submit one appeal](https://help.x.com/forms/original-content-rewards-appeals)
- [appeal](https://help.x.com/forms/original-content-rewards-appeals)
- [Monetization Standards](https://help.x.com/en/rules-and-policies/content-monetization-standards)
- [Community Guidelines](https://help.x.com/en/rules-and-policies/x-rules)
- [Terms of Service](https://x.com/en/tos)
- [Copyright Policy](https://help.x.com/en/rules-and-policies/copyright-policy)
- [Community Guidelines](https://help.x.com/en/rules-and-policies/x-rules)
- [Terms of Service](https://x.com/en/tos)
- [Copyright Policy](https://help.x.com/en/rules-and-policies/copyright-policy)
- [intellectual property policies](https://help.x.com/en/rules-and-policies/copyright-policy)
- [Help Center](https://help.x.com/en/using-x/original-content-rewards)
- [Original Content Rewards](https://x.com/i/jf/creators/studio)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [5:06 AM · Aug 8, 2026](https://x.com/XCreators/status/2085835082166653393)
- [3.3M Views](https://x.com/XCreators/status/2085835082166653393/analytics)
- [View quotes](https://x.com/XCreators/status/2085835082166653393/quotes)
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*导出时间: 2026/8/8 12:31:22* 
