如何在 LinkedIn 上做一场病毒式产品发布

Logan Gott 2026-08-18 11.7 KB 39.2K 80 𝕏 文章列表

作者指出大多数创始人从未在 LinkedIn 上真正做过产品发布，而平台上聚集了完整的潜在买家名单。文章以 AI 外呼工具 Leadpoet 的发布为例（视频约 100 万浏览、150+ 预约通话、六位数管道收入），系统讲解 LinkedIn 发布的完整流程：准备一页定位文档、原生上传演示视频、用评论式 CTA 代替外链以驱动算法飞轮、由创始人账号发布、选择工作日早晨上线，并提前协调创作者在最初 1-2 小时集中互动。强调发布频率、清晰定位和真实立场比精良制作更重要。

LinkedIn 产品发布增长营销内容营销创始人 CTA 算法社交媒体 B2B Leadpoet

# How to Run a Viral Launch on LinkedIn **作者**: Logan Gott **日期**: 2026-08-17T16:09:33.000Z **来源**: [https://x.com/LoganTGott/status/2089384142915920306](https://x.com/LoganTGott/status/2089384142915920306) --- ![Image](/doc/4596/image/img_fc3acc1f04d4.jpg) I talk to founders all the time who have never actually run a launch on LinkedIn. They've posted about stuff, obviously. The "excited to announce" post that goes up Wednesday afternoon and gets a couple hundred impressions from people they went to college with, everybody's done that 1. But an actual launch where you kind of knew what was going to happen before you hit post, almost nobody is doing that on LinkedIn. Which is honestly kind of crazy when you think about who's sitting on the platform. Your entire buyer list is on there with their title, their company, their headcount, all listed on a public profile, and founders are still taking their biggest announcement of the quarter over to X to get 40 likes from other founders who will never buy anything. We ran a launch for Leadpoet, an AI outbound tool, across both founders' accounts. Around 1 million views on the launch video, 150+ calls booked, six figures added in pipeline, and they doubled their client base in under 30 days. People assume there was some trick to it. There wasn't. It was just a list of things we did in order, and honestly most of them are boring and a couple are genuinely annoying to sit through, which is probably why they still work. Here's everything you need before you go live: - Something actually worth launching - A 1-page doc explaining it - A video - The post and the comment CTA - A day and time - Creators and people who'll show up for you - A funnel sitting behind the comment - Launch day itself - The week after ## The thing you're launching If nobody cares about what you built, none of this helps you. I've watched a launch get executed perfectly for a feature that like 3 customers asked for and it did fine on engagement and produced nothing, because the mechanics were never the problem there. The more common issue I see though is founders sitting on everything, waiting until they have something big enough to "deserve" a launch, and then they launch once a year. You can launch a feature, a funding round, a case study, a new hire, a report you put together, a lead magnet, a partnership, a pricing change, a rebrand, stuff like that. I talk to founders who have 4 or 5 of these sitting in their Slack right now that they've quietly decided aren't a big enough deal to post about, and I think that assumption costs them more than anything else on this list. Quick test before you commit: say what this is and why anyone should care in 1 sentence, out loud, without using the words platform, solution, seamless, or leverage. If that's hard, you're not ready, and the comment section will let you know about it. ## The doc Write 1 page before anything else gets built. What it is, what problem it solves in the words your customers actually use, who it's for specifically, what it costs, and the 10 questions people are going to ask you about it. Everything else pulls from this page. The video script, the post copy, the brief you send creators, your DMs, the follow up emails. Skip it and you end up with a video saying 1 thing, a post saying something slightly different, and a creator posting a 3rd version of it, and none of it adds up to anything. It's also just a positioning test. If the page is hard to write, marketing is not your problem. Positioning is the first thing we build in every 90-day engine we run, because when you're not clear on who you're targeting and what you want them to do next, you'll get impressions and some followers and basically nothing you can put in a pipeline report. ## The video Put video on the launch post. A text post asks people to imagine what you built, and a 40-second screen recording just shows them, plus it holds people on the post longer, which LinkedIn definitely notices. Upload it natively. If you drop a YouTube or Loom link in there, LinkedIn buries it, so don't. Script comes off your doc. And decide what the video is supposed to do before you record it, because when there's no real decision behind it you end up with a nice looking video that does nothing. We've done polished stuff, animated stuff, and plain screen recordings, and honestly production level matters way less than founders think it does. If you solve a problem people are actually annoyed about, a clean screen recording with decent audio is completely fine. When people start complimenting your video quality in the comments instead of asking about the product, that's actually a bad sign, because now they're talking about the ad. First few seconds either show it working or name the problem. No logo animation, no "hey everyone, so excited to finally share this." Under 2 minutes, ideally closer to 1. And if you're launching AI, don't lead with the AI. A couple years ago that was enough on its own. Now everybody's shipping agents, nobody outside your industry cares how it works under the hood, so lead with what the person actually gets. ## The post and the CTA This is where people copy the X playbook over to LinkedIn and get punished for it. I will never put an external link in the body of a LinkedIn post. The algorithm penalizes you for it, your reach gets cut, and you're taking that hit to save somebody 1 single click. It's just not worth it. What I do on every launch instead is build the post around a CTA that forces a comment. Comment a word, comment your industry, comment "demo," whatever fits what you're launching. Then you reply to their comment with the link or send it over in DMs. The reason this beats a link is that it's kind of a semi-autonomous flywheel. LinkedIn weights comments heavier than almost anything else, so everyone asking for your link is also pushing the post out to more people, and more people means more comments, which means more impressions, et cetera. It literally funds itself. Is it more friction for them than a link? Obviously. I'd argue that's the point. Somebody who typed a word into your comment section raised their hand and gave you a name you can DM tomorrow. A click gives you an anonymous visitor who bounced and you will literally never know who they were. For a product or feature launch you can drop the direct link in the comments yourself so nobody's confused about where to go. Just keep it out of the post body. Run it from the founder or CEO account. Personal profiles beat company pages consistently and it's not close. If you've got 2 founders, run it across both accounts. That's what we did with Leadpoet and it more or less doubled the surface area on day 1. On hooks, I think people are massively overthinking this. A good hook mainly comes down to what you're actually talking about. When the thing underneath is specific and interesting, the first line kind of writes itself. What I'd actually spend time on is making sure there's a real position in the post somewhere. If there's nothing anybody could disagree with, nobody's commenting either, and comments are the entire engine here. ## Day and time Monday through Friday, always. Weekends are just weaker, people are out doing stuff. Sunday especially, just don't. Earlier in the day is what works for us. People check LinkedIn before work starts or they're taking a quick break at their desk. Later in the day they're just gone. You can't control the news cycle, but at least look at the calendar before you lock the date. ## The people you line up first The first 1 to 2 hours decides the whole thing. Engagement comes in fast, the algorithm keeps pushing it. It's quiet in that window, the post contracts, and you're not getting it back at 3pm by commenting on your own post. For Leadpoet we got in front of a few creators ahead of time and tapped fully into their networks for quote posts, reposts, and early comments in that first window. For picking creators, look for people inside your ICP whose content is valuable plus personal, and who get actual engagement on it. Follower count tells you almost nothing, look at how many comments they're pulling per post. Those accounts convert way better on paid promos because their audience actually trusts them. Anyone doing a paid promotion needs [#paidpromotion](https://x.com/search?q=%23paidpromotion&src=hashtag_click) at the end of their post. Don't skip this, it's not worth risking anybody's account over a technicality. Outside of paid creators this is your team, your investors, your happy clients, your friends who post regularly. Ask them a week out, get an actual yes, and then message them individually the morning of with the link. People aren't unwilling to help you, they're just busy and they forget, and that reminder on the day is doing most of the work. Give creators access early so their post is specific instead of vague. And send them 2 or 3 posts you actually liked, because if you just send talking points you'll get something that reads like a press release and everybody can tell. ## Launch day If the prep is done this is mostly just you sitting in your own comment section for a few hours. Post it. Message everyone who said yes. Then respond to every single comment with an actual response, not just "thanks!" Every reply is another engagement event on your post and it keeps the reach climbing. This is the part almost everybody skips because it's tedious, but it's actually really important. Then DM everyone who commented, repost the creators, screenshot the good comments because you'll use them later. Optimize for comments over everything else. Reposts help and I'll take them, they're just not in the same tier. ## What happens after they comment Decide before launch day what a commenter actually turns into, because "they'll check out our site" is not a plan. Ours goes comment, DM with the link, opt-in page, short email sequence built around the 3 objections we hear most on sales calls, then a booked call. It takes an afternoon to set up and that afternoon is kind of the difference between 500 comments and 500 leads. A launch that does 1 million views and produces no pipeline is just an expensive way to feel good for 2 days. ## The week after The post stops moving after 48 hours or so, so your follow up window is small. Go through everyone who engaged, connect with the ones who match your ICP, DM the people who commented but never opted in. Then pull content out of it. The results, the numbers, what surprised you, what you'd do differently, the comments people left. That's like 3 weeks of posts right there and it keeps the launch alive way past the point where the original post died. Then just do it again next month with the next thing. The founders doing well on LinkedIn right now are launching constantly, a feature, a case study, a report, a hire, whatever they've got, and every launch leaves them with a bigger audience for the next 1 so the next launch starts from a better spot. It just compounds like crazy. 2 things for you 1 → Tech & AI companies looking to do a launch on LinkedIn or 𝕏 DM me for further details 2 → Creators if you're interested in taking part in these launches and getting paid, fill out this form below [https://forms.gottcontent.com](https://forms.gottcontent.com) ## 相关链接 - [Logan Gott](https://x.com/LoganTGott) - [@LoganTGott](https://x.com/LoganTGott) - [10K](https://x.com/LoganTGott/status/2089384142915920306/analytics) - [#paidpromotion](https://x.com/search?q=%23paidpromotion&src=hashtag_click) - [Upgrade to Premium](https://x.com/i/premium_sign_up) - [12:09 AM · Aug 18, 2026](https://x.com/LoganTGott/status/2089384142915920306) - [10.4K Views](https://x.com/LoganTGott/status/2089384142915920306/analytics) --- *导出时间: 2026/8/18 13:31:04* --- ## 中文翻译 # 如何在 LinkedIn 上进行一场病毒式发布 **作者**: Logan Gott **日期**: 2026-08-17T16:09:33.000Z **来源**: [https://x.com/LoganTGott/status/2089384142915920306](https://x.com/LoganTGott/status/2089384142915920306) --- ![Image](/doc/4596/image/img_fc3acc1f04d4.jpg) 我经常和一些创始人交流，他们从来没有真正在 LinkedIn 上做过发布。他们显然发过一些内容。比如那个周三下午发出的“激动地宣布”帖子，从大学同学那里获得几百次曝光，这种事每个人都做过¹。但一场你在大致知道会发生什么的情况下才点击发布的真正发布，几乎没人在 LinkedIn 上这么做。仔细想想平台上都是谁，这其实挺疯狂的。你的整个客户名单都在上面，职位、公司、员工人数，全都列在公开的个人资料里，而创始人却还是把他们一个季度最重要的公告拿到 X 上，换来其他永远不会购买任何东西的创始人的 40 个赞。我们为 Leadpoet（一款 AI 外呼工具）在两位创始人的账号上做了一场发布。发布视频大约获得了 100 万次浏览，预约了 150 多次通话，增加了六位数的销售管线，并且在 30 天内客户数量翻倍。人们以为这里面有什么诀窍。其实没有。只是我们按顺序做的一系列事情，老实说，其中大部分都很枯燥，有几个做起来真的很烦人，这可能正是它们依然有效的原因。在你正式上线之前，你需要准备以下所有内容： - 一个真正值得发布的东西 - 一页解释它的文档 - 一个视频 - 帖子和评论区 CTA - 日期和时间 - 创作者和愿意为你站台的人 - 评论区背后的转化漏斗 - 发布日当天 - 发布后的一周 ## 你要发布的东西如果没人在乎你做的东西，这一切都帮不了你。我曾见过一场为一个大约只有 3 个客户要求的功能而执行的完美发布，互动数据不错，但没有产出任何成果，因为问题从来就不出在执行技巧上。不过我看到的更常见的问题是，创始人把一切都攥在手里，等着攒出一个足够大的、“配得上”发布的东西，然后一年才发布一次。你可以发布一个功能、一轮融资、一个案例研究、一位新员工、一份你整理的报告、一个引流产品（lead magnet）、一次合作、一次定价调整、一次品牌重塑等等。我交流过的创始人中，有些人现在 Slack 里就躺着 4、5 个这样的东西，他们悄悄认定这些还不够格发帖，而我认为这个假设让他们付出的代价比这份清单上任何一项都大。在你决定之前做个快速测试：用一句话大声说出这是什么、为什么有人应该在乎它，不许使用“平台”“解决方案”“无缝”或“赋能”这些词。如果这很难做到，那你还没准备好，评论区也会让你知道这一点。 ## 文档在动手做任何其他东西之前，先写一页文档。它是什么、它解决了什么问题（用客户实际会说的话来描述）、它具体面向谁、价格多少，以及人们会问你的 10 个问题。其他一切都从这一页派生。视频脚本、帖子文案、发给创作者的 brief、你的私信、后续邮件。跳过这一步，你最终会得到一个说法的视频、说法略有不同的帖子，以及创作者发布的第三个版本，所有这些加起来什么也不是。这也是一种定位测试。如果这一页很难写，那你的问题不在营销。我们运行的每一个 90 天增长引擎里，定位都是我们最先搭建的东西，因为当你不清楚目标是谁、希望他们接下来做什么时，你会得到曝光和一些粉丝，但基本不会有任何能写进管线报告的东西。 ## 视频在发布帖子里放视频。纯文字帖子要求人们去想象你做了什么，而一段 40 秒的屏幕录制直接展示给他们，而且它能让人们停留在帖子上的时间更长，LinkedIn 肯定会注意到这一点。原生上传。如果你在里面放 YouTube 或 Loom 链接，LinkedIn 会把它埋掉，所以别这么做。脚本来自你的文档。在录制之前先决定这个视频要达到什么目的，因为如果没有真正的决策在背后，你会得到一个好看但毫无用处的视频。我们做过精修的内容、动画内容，也做过普通的屏幕录制，老实说，制作水准的重要性远低于创始人的想象。如果你解决的是人们真正恼火的问题，一段干净、音质尚可的屏幕录制完全没问题。当人们在评论区夸你的视频质量而不是询问产品时，那其实是个坏信号，因为现在他们谈论的是广告本身。开头几秒要么直接展示它在运行，要么点名问题。不要 logo 动画，不要“大家好，终于激动地分享这个”。控制在 2 分钟以内，最好接近 1 分钟。如果你发布的是 AI 产品，不要以 AI 为卖点。几年前光凭这一点就够了。现在人人都在推出 agent，你行业之外没人在乎它底层是怎么运作的，所以要打头的是用户实际能得到什么。 ## 帖子和 CTA 这就是人们把 X 的打法照搬到 LinkedIn 上并遭到惩罚的地方。我绝不会在 LinkedIn 帖子的正文中放外部链接。算法会因此惩罚你，你的触达会被削减，而你承担这个损失只是为了帮别人省一次点击。不值得。我每次发布时做的，是围绕一个强制评论的 CTA 来构建帖子。评论一个词、评论你的行业、评论"demo"，什么适合你发布的东西就用什么。然后你在他们的评论下回复链接，或者通过私信发过去。这个方法优于链接的原因是，它有点像一个半自动的飞轮。LinkedIn 给评论的权重几乎高于其他一切，所以每一个来要链接的人都在把帖子推向更多人，更多人意味着更多评论，更多评论意味着更多曝光，以此类推。它简直是自我供血的。这比一个链接的摩擦更大吗？显然。我要说这正是重点。在你的评论区打下了一个字的人，等于举了手，给了你一个明天可以私信的名字。而一次点击给你的是一个匿名访客，弹跳离开后你永远不知道他们是谁。如果是产品或功能发布，你可以自己在评论区放下直达链接，这样没人会困惑该去哪里。只要别放在帖子正文里。从创始人或 CEO 的账号发布。个人主页的表现持续碾压公司主页，而且差距不小。如果你有两位创始人，就在两个账号上同时发。我们为 Leadpoet 就是这么做的，第一天基本上把触达面积翻了一倍。关于开头钩子，我觉得人们想得太多了。一个好钩子主要取决于你到底在谈什么。当底下的内容具体且有趣时，第一行几乎是自己写出来的。我真正建议花时间的地方，是确保帖子里有一个真正的立场。如果一个观点都没人有异议，那也没人会评论，而评论是这里的全部引擎。 ## 日期和时间始终选周一到周五。周末就是更弱，人们都在外面忙别的事。尤其是周日，千万别选。对我们来说，一天中较早的时间效果最好。人们在上班前刷 LinkedIn，或者在工位上短暂休息时刷一刷。到了下午晚些时候，他们就已经不在了。你控制不了新闻周期，但至少在敲定日期前看一眼日历。 ## 你要提前搞定的人头 1 到 2 个小时决定一切。互动来得快，算法就会持续推送。如果这个窗口期很安静，帖子就会收缩，等到下午 3 点你自己去评论区留言也救不回来了。为 Leadpoet，我们提前联系了几位创作者，在第一个窗口期充分利用他们的网络进行引用转发、转发和早期评论。挑选创作者时，找那些在你的 ICP（理想客户画像）之内、内容既有价值又有个人特色、并且能获得真实互动的人。粉丝数量几乎说明不了什么，看他们每篇帖子能拉到多少评论。这些账号在付费推广上的转化好得多，因为他们的受众真的信任他们。任何做付费推广的人都需要在帖子末尾加上 [#paidpromotion](https://x.com/search?q=%23paidpromotion&src=hashtag_click)。别省略这一步，不值得为了一个技术性细节拿任何人的账号去冒险。在付费创作者之外，还有你的团队、你的投资人、你的满意客户、你那些经常发帖的朋友。提前一周请他们帮忙，拿到一个明确的“好”，然后在当天早上单独私信发给他们链接。人们不是不愿意帮你，他们只是忙、会忘，发布当天的那个提醒起了大部分作用。提前给创作者访问权限，这样他们的帖子才有具体内容而不是含糊其辞。还要给他们发 2、3 篇你真正喜欢的帖子，因为如果你只发要点，你得到的东西会读起来像新闻稿，谁都看得出来。 ## 发布日当天如果准备工作做完了，这一天基本上就是你坐在自己的评论区里几个小时。发帖。私信所有答应帮忙的人。然后用真正的回复回应每一条评论，而不只是“谢谢！”每一次回复都是你帖子上的又一个互动事件，能让触达持续攀升。这部分几乎所有人都会跳过，因为太枯燥了，但它其实非常重要。然后私信每一个评论的人，转发创作者的内容，把好的评论截图，因为后面你会用到。把评论放在一切之上去优化。转发有帮助，我也来者不拒，只是不在同一个层级。 ## 他们评论之后会发生什么在发布日之前就决定一个评论者到底会转化成什么，因为“他们会看看我们网站”不是计划。我们的流程是：评论、带链接的私信、选择加入页面、围绕我们在销售电话中听到最多的 3 个异议构建的简短邮件序列，然后是预约通话。搭建它只需要一个下午，而这个下午基本上就是 500 条评论和 500 个销售线索之间的区别。一场获得了 100 万浏览量却不产生销售管线的发布，只是一种昂贵的方式，让你爽两天。 ## 之后的一周帖子大约在 48 小时后停止传播，所以你的跟进窗口很小。把所有互动过的人都过一遍，与符合你 ICP 的人建立联系，私信那些评论过但从未选择加入的人。然后从中提炼内容。结果、数字、什么让你惊讶、你会如何改进、人们留下的评论。这差不多就是 3 周的帖子素材，能让这场发布在原帖消亡之后很久依然保持生命力。然后下个月用下一个东西再来一遍。现在在 LinkedIn 上做得好的创始人在不断发布——一个功能、一个案例研究、一份报告、一位新员工，有什么发什么，而每一次发布都会为他们留下更大的受众，让下一次发布从一个更好的起点开始。这就是疯狂的复利。给你 2 件事 1 → 想在 LinkedIn 或 𝕏 上做发布的技术与 AI 公司，私信我了解详情 2 → 创作者们，如果你有兴趣参与这些发布并获得报酬，请填写下面这个表单 [https://forms.gottcontent.com](https://forms.gottcontent.com) ## 相关链接 - [Logan Gott](https://x.com/LoganTGott) - [@LoganTGott](https://x.com/LoganTGott) - [10K](https://x.com/LoganTGott/status/2089384142915920306/analytics) - [#paidpromotion](https://x.com/search?q=%23paidpromotion&src=hashtag_click) - [Upgrade to Premium](https://x.com/i/premium_sign_up) - [12:09 AM · Aug 18, 2026](https://x.com/LoganTGott/status/2089384142915920306) - [10.4K Views](https://x.com/LoganTGott/status/2089384142915920306/analytics) --- *导出时间： 2026/8/18 13:31:04*

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