# Welcome to Side Quests
**作者**: Pascio
**日期**: 2026-08-28T20:37:50.000Z
**来源**: [https://x.com/IAmPascio/status/2096527252225761430](https://x.com/IAmPascio/status/2096527252225761430)
---
## How I went from burning $9,000 on a failed dropshipping store to building a $1M+ solo business, and why I’m now starting a newsletter called Side Quests.
Hi, I am Pascio.
Today, over 370,000 cool people follow my stuff across the internet, and because they do, I’ve made over $1M in personal profit from the businesses I built off the back of that, mostly by myself, and always with my laptop and a (not always so fast) WiFi connection.
For most of that time, I’ve done it being 100% faceless online.
To properly kick off my first real side quest, my newsletter [Side Quests](https://sidequests.pascio.com/subscribe), I figured a proper reintroduction was overdue.
Now I know there are many of you reading this who have followed me since the good old days when I was selling Notion templates, some even tracing back to early 2021.
Then there are others who found me through some random viral tweet or Instagram post after that, and probably also a few who have absolutely no idea who I am or why this article is popping up on their timeline.
So allow me to take you back to the beginning.
We’ll start by taking a quick trip down memory lane so you understand how I ended up where I am, but even more importantly, I'll share what I’m doing next (and why that specifically matters to you).
Because lately I’ve found myself back in the very part of internet businessing that I enjoy most: chasing internet rabbit holes, clicking a ton of buttons, building weird shit, and seeing if any of it turns into good ol’ cold hard American dollar bills.
Also summarizes pretty well what this [newsletter](https://sidequests.pascio.com/subscribe) is going to be about.
More on that in a second.
## It all started with a sticky note
About four years ago, I wrote a list of my top goals on yellow sticky note.
Later as I got started with my online business, I turned those goals into a tweet and posted it publicly on X for some of that good ol’ juicy accountability:
Admittedly, I still go back and look at that very tweet every once in a while. And more impressively, less than a year after posting the tweet, I had already checked off the first three goals on that list.
I am still working on the fourth to this day.
Before all this, there was very little evidence that any of it was going to happen in the first place if I’m being completely honest. See, I was stuck in this soul-draining 9-to-5 job where I was being forced (or, I mean, I did it willingly, but you know what I mean), to call strangers on the phone all day to try and sell them things they didn’t really want in the first place.
If you’ve ever done any type of outbound sales or telemarketing, you know what I’m talking about when I say “soul-draining”.
Now as a result of the crippling depression that was creeping up on me, I spent most of my free time trying to figure out how the hell people made money online.
I tried a lot of things over the years.
One of my earliest genius business ideas was dropshipping women’s clothes. The rationalization on this was very real, and it was simply because my girlfriend was spending lots of money buying clothes every month, so I reasoned with myself that this niche would definitely be the one to make me filthy rich.
Oh boy, had I only known what I was in for…
I ended up burning around $9,000 running paid ads before eventually accepting that I had created a remarkably efficient system for sending money from my bank account directly to Facebook, and not so much a business that got me paid (lol).
After that experiment, I had no more money to play with.
So I decided to go all in on content, because, well… it was free to create and post.
Problem was that I had never created content before and I had no idea what to create it about, so again, my master rationalization skills came into play when I woke up one day and realized that I could just make a page and talk about my goals.
So, as you know, my goal was to get rich and the result was an Instagram account called “The $1M Project”.
The concept was… exactly what it sounds like.
I was going to publicly document my journey to making a million dollars.
And so I began.
I made lots of content.
The actual making money part proved… slightly more difficult.
For around three years, that was more or less my relationship with online business. I would discover something, become convinced I had finally figured it out, spend weeks or months working on it, and eventually move on to the next idea when I failed epicly.
Dropshipping. Instagram pages. Content. Random business models. Whatever rabbit hole looked promising that month.
I had plenty of ambition and very little to show for it.
So, eventually, I gave up entirely.
I decided to just get better at my job. And so I began climbing the corporate ladder instead. I studied sales, improved my skills, closed more deals and got promotion after promotion.
Eventually I realized that while the money got better, the depression didn’t.
So I turned to self improvement as the solution.
If I couldn’t change my life situation, well, the very least I could do was hit the gym.
That journey led me to the most random thing of all times:
Notion.
> ♡ Quick note: I write 1-2 letters/week just like this in [Side Quests](http://sidequests.pascio.com/subscribe), my newsletter where I cover the products, prototypes, launches, growth experiments, weird ideas, and whatever I’m currently trying to figure out. [Subscribe](https://sidequests.pascio.com/subscribe)[ ](https://sidequests.pascio.com/subscribe)[here](https://sidequests.pascio.com/subscribe) to receive the next letter for free.
## The strangest thing changed my life entirely
As I got deeper into the self dev space, I ended up with my life organized in these neat Google Drive folders. One for each, Health, Wealth, Happiness. You know the drill.
And I was proud of this system I’d built. So proud that one day I showed it to my brother who was a university student and an an avid user of Notion.
So he asked me, “why don’t you use Notion for this instead of Google Drive?”
I’d never heard of Notion, but gave it a shot and one weekend later, I was knee deep.
I got completely sucked into it, and started engaging in Notion communities.
Eventually along the way, I came across people that were making surprisingly good money selling templates for it. That caught my attention specifically.
Because if they could do it… why couldn’t I?
The business model was equally attractive. There was almost nothing standing between me and the customer. I could build the product myself, put it on the internet, find people who wanted it, and keep most of the money I made for myself.
So I started a faceless Twitter account from zero and began posting about Notion.
My early tweets got something like two likes each, and I remain fairly confident that both of them were from my mom (thanks mom!)
At the same time, I spent hours studying other successful creators trying to understand what people actually needed and would pay for. So I made systems for productivity, goals, businesses, habits, planning, and basically every other part of life people apparently wanted to organize inside a database.
While everyone shipped a template a month, I was launching one every week.
The first $5 I ever made online came from my first launch.
And I use the word “launch” generously.
It looked ridiculous compared with how I (or half of Tech Twitter) would launch something today but still, someone bought it.
And then someone else. And another person. And another.
Before I knew it, I had made $200 over the course of a few days.
Pocket change, sure. But life-changing in the sense that it changed my life trajectory. And so, my account slowly grew, my products got better each time, and the income started growing at a compounding rate alongside it.
After around six months of hustling and bustling (while still working that 9-5), I hit my first $2,000 month. Then I did it again the month after. And again the next month.
At that point I quit my job and just went all in.
Everyone around me thought I had lost it. Understandable. Because from the outside, I had given up a stable, well paying job, with another promised promotion just about to hit + the yearly 0.5% raise kicking in,
… to spend my days tweeting anonymously from a cartoon character profile about a productivity app and selling digital planners to strangers on the internet.
I sounded ridiculous.
But from where I was sitting, it felt like I had finally found something with momentum after years of trying and failing at everything.
The five bucks kicked things off. The $200 launch made me believe it was possible and the $2k months were the nail in the coffin that told me THIS WAS IT: my way out.
So naturally, I wanted to see how far I could take it.
## Turns out people really wanted their lives organized
After quitting my job, I now had 24/7 to ship products and write tweets.
And now that I think about that, that right there, that paragraph, is basically the one-sentence secret to succeeding in an online business with zero prior experience:
Ship products & [write tweets](https://x.getstanley.ai/r/pas) 24/7.
My little internet business selling cute Notion templates eventually scaled to $300,000 in profits. And it was still just me, my laptop and Twitter.
The more interesting part was what started happening next.
My Twitter audience kept growing and my email list along with it. And for every new person who entered my world, the next launch became a little easier and more profitable.
Eventually I realized that the templates were only one part of the equation.
The real asset I was building underneath it all was distribution.
Once I understood that, I started stacking other things on top of what I already had.
I built info products. I ran mentorships. I began closing high-ticket clients. I did partnerships and collaborations. I started playing with software, investing, doing acquisitions, and other small and (often weird) internet businesses.
Some things worked incredibly well.
Others quietly disappeared and shall never be spoken of again.
Over time, that $300k from selling templates eventually crossed $1 million in total profit. And somehow, after all of that growth, I am still sitting here happily working from my laptop without a giant organization around me.
Notion kickstarted the thing. Twitter and email scaled it. And everything I learned along the way then opened up a much larger playground.
A playground that I genuinely believe everyone should get a chance to play on.
> ♡ Quick note: I write 1-2 letters/week just like this in [Side Quests](http://sidequests.pascio.com/subscribe), my newsletter where I cover the products, prototypes, launches, growth experiments, weird ideas, and whatever I’m currently trying to figure out. [Subscribe here](https://sidequests.pascio.com/subscribe) to receive the next letter for free.
## The fine print
I think we can agree that the clean version of this story sounds pretty sweet.
It’s also the one I tell at dinner tables and cocktail parties when people ask me what I do and I answer “online business” and they look at me with these weird eyes waiting for me to elaborate.
But you and both know that it’s really just the nice wrapper:
I discovered Notion, started a Twitter account, sold some templates, built an audience, quit my job, and eventually made more than $1 million online.
When you actual unpack it by zooming out a bit, the timeline is much uglier.
I spent 3 years trying random shit online, failing most of it. I burned thousands of dollars. I spent hours and hours making content nobody cared about.
And even then, my ambition started way before any of those failed business attempts.
This is equally important because I have that same tendency today.
I get curious about something, go too deep, start building, and occasionally emerge on the other side with an actual business.
The cool thing is that because I’ve already laid the groundwork, I have a lot more leverage to take bets now:
I have an audience. I have distribution. I have capital. I have experience.
And even cooler, now AI has made it possible for a non-techy guy like me whose only coding skill is Notion formulas, to build things I would have needed a team for a few years ago.
Which makes this a very fun time to start experimenting again, which brings me to…
You’re reading Side Quest #1 of [Side Quests](https://sidequests.pascio.com/subscribe). My newest lil’ project.
See, over the last few years, Pascio became associated with the things I had already built. I became “The Notion Guy”, which kinda boxed me in and limited my curiosity from exploring beyond it.
Today, I’m already experimenting and testing and fooling around, chasing internet rabbit holes and clicking a whole bunch of buttons to make money appear.
I want [Side Quests](https://sidequests.pascio.com/subscribe) to be the newsletter that documents that, WHILE it happens.
The easiest way I can describe it is this:
Side Quests is my weekly field log from the trenches. I’ll share the businesses I’m building, products and prototypes I’m shipping, launches, growth experiments, acquisitions, weird ideas, numbers, failures, and whatever I’m currently trying to figure out as I go.
Occasionally, a very stupid side quest turns into something that actually makes money.
That is the fun part.
There are plenty of places online where you can read the polished case study six months later, once somebody knows which decisions were smart and which details should conveniently disappear from the story.
Here, I want to write while I’m still figuring it out.
If I start something on Monday, I might tell you about it on Friday. If I spend money buying some strange internet asset, you’ll get the numbers. If I launch something and nobody cares, that can make the newsletter too, so we can all analyze why it wen’t wrong (after we stop collectively crying about it of course).
And if an experiment suddenly takes off and starts printing dough, you’ll see what happened before I have time to rewrite the story into some genius master plan.
You’ll probably notice a few recurring themes in this newsletter:
Profit & Prototypes will cover the things I’m actually building and my tests to see whether anyone wants to pay for them.
Build Logs will go deeper into active projects, what shipped, what broke, what changed, and where I’m taking them next.
Internet Experiments will be the stranger stuff: distribution ideas, viral mechanics, new channels, weird websites, growth loops, and ideas I’m testing because I want to know what happens when I play with different variables.
I’ll also share the economics when it matters, because why not?
Revenue, costs, traffic, users, valuations, prices, whatever gives you the full picture.
And there will inevitably be rabbit holes that begin with me thinking, “huh, that’s interesting,” and end three days later with twelve browser tabs open and a half-built company.
Those probably deserve their own category, but rest assured, I shall definitely let you know about those too, so you can avoid wasting time and have me do it for you!
## I already have a new side quest
A few days ago, I started building an Apple Watch app.
The original thought was simple. I use different AI agents for different parts of my life and work, and I wanted a way to speak to them directly from my wrist without constantly pulling out my phone.
So I started coding it.
You can see some of that here:
> **Pascio@IAmPascio**: [原文链接](https://x.com/IAmPascio/status/2093437927283999160)
>
> Ok, the architecture so far:
> 1. Double tap brings up my app instantly
> 2. The app listens for agent keyword ("Poke, Stanley, Helen")
> 3. Instantly sends my voice input to the given agent and fetches the response and reads it back to me
> So far so good.
>
> 
> 
I have no idea yet where it ends up.
It could become a proper product. It could lead me into a much bigger idea. It could end up in the enormous graveyard of things I found fascinating for four days before becoming fascinated by something else.
Either way, that process is exactly what belongs here.
I have a bunch of these experiments going at any given time. Software, content systems, acquisitions, little internet businesses, distribution plays, AI tools, and other things that probably make more sense once I have spent an unreasonable amount of time explaining them.
[Side Quests](https://sidequests.pascio.com/subscribe) gives me somewhere to document all of it.
And hopefully, seeing it will help you too whether it’s you seeing what to avoid, getting motivated or just copying my moves (permission granted!)
## One more important note
There is one other thing I want to explain, because I’m increasingly getting questions about the difference of Pascio vs. Pascal.
[@IAmPascio](https://x.com/@IAmPascio) (this faceless brand) is the builder side.
That is where my side quests live. I build things, launch things, experiment, share numbers, chase opportunities, and generally use whatever leverage I have accumulated to see what I can make happen on the internet.
This newsletter, and generally the Pascio brand, belongs to that world.
[@CreatorPascal](https://x.com/@CreatorPascal) (the real me) is my personal brand.
This is where I go deeper and zoom out on the bigger picture of what building a 7-figure one person internet empire really is like.
I recently renamed that newsletter [Internet Leverage](https://internetleverage.co/).
The question behind it is something I spend a lot of time thinking about:
What becomes possible when one person suddenly has access to distribution, software, AI, capital and a global market?
Over there, I write longer essays about one-person businesses, attention as an asset, AI as leverage, internet-native wealth, ambition, culture and philosophy. More broadly, I’m interested in what happens as technology rewires how we work, think and live, and how you can use those shifts to get ahead.
Some of those essays are practical field guides.
Others are me following an idea until I understand it better.
For whoever reads it, the end goal is giving them an edge.
A way to learn the new rules of internet business while everyone else is still playing by the old ones, spot opportunities earlier, make better bets, and compound that advantage across work, money and life.
That is [Internet Leverage](https://internetleverage.co/) by Pascal.
Side Quests by Pascio is much closer to the ground.
One is where I think through the larger ideas and try to make sense of where all of this is going and what I’m learning from it in real-time. The other is where I open the laptop and actually start fucking around with it and showing you what happens when you do.
And I think it’s a pretty genius move, because they feed each other naturally.
The things I build give me new ideas to think about. The things I think about usually give me another excuse to build something.
It turns out my business and my personality have basically become an infinite side-quest generator.
## So... what happens now?
I genuinely don’t know.
That is partly why I wanted to start this first newsletter sidequest.
I’m in a very different position from the guy who was desperately trying to make his first few dollars online. I have distribution, capital, skills, an audience, and most importantly, access to technology that lets one person do things that would have required an entire team back when I started.
I still have the same itch to see what happens if I follow an interesting idea far enough.
- Maybe the next side quest becomes another $300,000 template business (I heard Framer templates should be pretty profitable these days?)
- Maybe it becomes software (maybe another [AI Head of Content like Stanley](https://x.getstanley.ai/r/pas)?)
- Maybe I buy something (so far, I’ve only sold some of my businesses, never bought).
Or maybe I build something so stupid that the only responsible thing to do is send you an email about how badly it failed so you can avoid it at all costs.
If you ask me, either of those outcome sounds far more interesting than pretending I already know the ending.
So a few times a week, I’ll come back here and tell you what I’ve been building, testing, launching, buying, breaking, learning, and making money from.
You’ll see the process while it is still messy + the numbers + the failures along the way.
And, if history is any indication of whether I’ll succeed, well, I’m a strong believer that least a handful of these ridiculous rabbit holes should eventually turn into something that can fund my new IRL garden project (srsly, I need me some more tomato plants, the first one I just planted produced… 2 tomatoes).
Welcome to [Side Quests](https://sidequests.pascio.com/subscribe).
See you in the next one,
Pascio
Thanks for reading!
This was the first edition [Side Quests](https://sidequests.pascio.com/subscribe)!
Side Quests is my weekly field log from the trenches, covering the businesses, products, prototypes, launches, growth experiments, acquisitions, weird ideas, and whatever else I’m currently trying to figure out. More often that not, a very stupid side quest turns into something that makes money and this letter is where I share the entire process, including the numbers, mistakes and failures along the way.
[Subscribe now to join 34,000 other people tagging along for the wild ride!](https://sidequests.pascio.com/subscribe)
Things I am working on outside this, in case any of them are interesting:
1. If you want to build a High Profit One-Person Empire™ (the engine powering this whole experiment), [read this free article now](https://becoming.creatorpascal.com/p/everyone-should-build-a-high-profit).
2. If you want to grow on Twitter, check out [Stanley, my AI Head Of Content](https://x.getstanley.ai/r/96bvhj).
3. If you want to understand what fuels these experiments, check out [Internet Leverage](https://internetleverage.co/), my personal newsletter where I share weekly insights and essays.
## 相关链接
- [Pascio](https://x.com/IAmPascio)
- [@IAmPascio](https://x.com/IAmPascio)
- [236K](https://x.com/IAmPascio/status/2096527252225761430/analytics)
- [Side Quests](https://sidequests.pascio.com/subscribe)
- [newsletter](https://sidequests.pascio.com/subscribe)
- [Side Quests](http://sidequests.pascio.com/subscribe)
- [Subscribe](https://sidequests.pascio.com/subscribe)
- [here](https://sidequests.pascio.com/subscribe)
- [write tweets](https://x.getstanley.ai/r/pas)
- [Side Quests](http://sidequests.pascio.com/subscribe)
- [Subscribe here](https://sidequests.pascio.com/subscribe)
- [Side Quests](https://sidequests.pascio.com/subscribe)
- [Side Quests](https://sidequests.pascio.com/subscribe)
- [Aug 29](https://x.com/IAmPascio/status/2093437927283999160)
- [5.6K](https://x.com/IAmPascio/status/2093437927283999160/analytics)
- [Side Quests](https://sidequests.pascio.com/subscribe)
- [@IAmPascio](https://x.com/@IAmPascio)
- [@CreatorPascal](https://x.com/@CreatorPascal)
- [Internet Leverage](https://internetleverage.co/)
- [Internet Leverage](https://internetleverage.co/)
- [AI Head of Content like Stanley](https://x.getstanley.ai/r/pas)
- [Side Quests](https://sidequests.pascio.com/subscribe)
- [Side Quests](https://sidequests.pascio.com/subscribe)
- [Subscribe now to join 34,000 other people tagging along for the wild ride!](https://sidequests.pascio.com/subscribe)
- [read this free article now](https://becoming.creatorpascal.com/p/everyone-should-build-a-high-profit)
- [Stanley, my AI Head Of Content](https://x.getstanley.ai/r/96bvhj)
- [Internet Leverage](https://internetleverage.co/)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [5:13 PM · Sep 6, 2026](https://x.com/IAmPascio/status/2096527252225761430)
- [236.9K Views](https://x.com/IAmPascio/status/2096527252225761430/analytics)
- [View quotes](https://x.com/IAmPascio/status/2096527252225761430/quotes)
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*导出时间: 2026/9/13 10:03:14*
---
## 中文翻译
# 欢迎来到 Side Quests（支线任务）
**作者**： Pascio
**日期**： 2026-08-28T20:37:50.000Z
**来源**： [https://x.com/IAmPascio/status/2096527252225761430](https://x.com/IAmPascio/status/2096527252225761430)
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## 我是如何从一个亏掉 9,000 美元的失败代发货店铺，走到打造一个年利润超 100 万美元的独立生意，以及为什么我现在要开一份名为 Side Quests 的通讯。
大家好，我是 Pascio。
如今，全网有超过 37 万名很酷的人在关注我的内容。正因如此，我依托这个基础构建的生意为我带来了超过 100 万美元的个人利润——大部分是我一个人完成的，靠的始终是一台笔记本电脑和一条（网速并不总是很快的）WiFi 连接。
在这段时期的大部分时间里，我在网络上都是完全匿名的（从不露脸）。
为了正式开启我的第一个真正的支线任务——我的通讯 [Side Quests](https://sidequests.pascio.com/subscribe)——我觉得是时候好好重新介绍一下自己了。
我知道，在座的很多读者从我还是卖 Notion 模板的美好旧时代就关注我了，有些人甚至可以追溯到 2021 年初。
也有些人是在那之后通过某条偶然走红的推文或 Instagram 帖子找到我的，大概还有一部分人完全不知道我是谁，也不知道为什么这篇文章会出现在他们的时间线上。
那么，请允许我带你们回到一切开始的地方。
我们先快速回顾一下过去，让你明白我是如何走到今天的。但更重要的是，我会分享我接下来要做什么（以及为什么这对你特别有意义）。
因为最近，我发现自己又回到了网络生意中我最喜欢的那一部分：追逐互联网的兔子洞、点一大堆按钮、做一些奇怪的东西，然后看看其中有没有哪个能变成货真价实的美钞。
这也很好地概括了这份[通讯](https://sidequests.pascio.com/subscribe)将要做的事情。
稍后详谈。
## 一切始于一张便利贴
大约四年前，我在一张黄色便利贴上写下了我最重要的几个目标。
后来，当我开始做线上生意时，我把这些目标写成了一条推文，公开发布在 X 上，为的就是那种老式的、痛快的目标监督效果：
说实话，我时不时还会回去翻看那条推文。更让人惊叹的是，发布那条推文后不到一年，我就已经划掉了清单上的前三个目标。
第四个目标我至今仍在努力。
老实说，在那之前，几乎没有任何迹象表明这些事情会发生。你看，当时我被困在一份令人身心俱疲的朝九晚五的工作里，被迫（好吧，我是说，我自愿的，但你懂我的意思）整天给陌生人打电话，试图向他们推销他们根本不想要的东西。
如果你做过任何类型的外呼销售或电话营销，你就会明白我说的“令人身心俱疲”是什么意思。
由于日益严重的抑郁情绪悄悄逼近，我把大部分空闲时间都花在了研究人们到底是怎么在网上赚钱的这些事情上。
这些年来我尝试了很多东西。
我最早的天才商业创意之一是代发货（dropshipping）女装。当时的自我合理化非常真实：我女朋友每个月都花很多钱买衣服，所以我说服自己，这个细分领域绝对能让我发大财。
天哪，我要是知道接下来会发生什么就好了……
最终，在烧掉大约 9,000 美元的付费广告费之后，我才不得不承认，我构建了一个极其高效的系统，专门把我的银行存款直接输送到 Facebook，而不是一门能让我赚钱的生意（笑）。
那次尝试之后，我已经没有多余的钱可以折腾了。
于是我决定全力投入内容创作，因为……创作和发布内容是免费的。
问题是，我以前从来没做过内容，也不知道该做什么内容。于是，我的“大师级自我合理化”技能再次登场——某天早上醒来，我意识到我可以干脆建一个页面，专门聊我的目标。
于是，如你所知，我的目标是发财，结果就是那个名为“百万美元计划（The $1M Project）”的 Instagram 账号。
这个概念……就跟它的名字一模一样。
我打算公开记录我赚到一百万美元的整个过程。
于是我开始行动了。
我创作了大量内容。
至于实际赚钱的部分……稍微难了一点。
在大约三年的时间里，这基本就是我和线上生意的关系。我会发现某个新东西，坚信自己终于搞明白了，花上几周或几个月去做，然后在惨烈失败之后转向下一个点子。
代发货。Instagram 页面。内容。各种随机的商业模式。凡是那个月看起来有希望的兔子洞，我都钻过。
我雄心勃勃，却几乎一无所成。
于是，最终，我彻底放弃了。
我决定干脆把本职工作做好。所以我开始攀爬公司的晋升阶梯。我钻研销售、提升技能、拿下更多订单，一个接一个地获得晋升。
后来我意识到，虽然收入变好了，抑郁却丝毫没有减轻。
于是我把自我提升当作解决方案。
既然我无法改变自己的生活状况，那我至少可以去健身房吧。
那段旅程把我带到了史上最莫名其妙的一件事：
Notion。
> ♡ 小提示：我每周会在 [Side Quests](http://sidequests.pascio.com/subscribe) 中写 1-2 封这样的信，这是我的一份通讯，内容涵盖我做的产品、原型、发布、增长实验、奇怪的点子，以及我目前正在研究的东西。[在此订阅](https://sidequests.pascio.com/subscribe)即可免费收到下一封信。
## 一件最不可思议的事彻底改变了我的人生
当我越陷越深地钻研自我提升领域时，我把自己的生活整理进了井井有条的 Google Drive 文件夹：健康、财富、幸福各一个。你懂的。
我对这套系统感到非常自豪。自豪到有一天我把它展示给我弟弟看——他是一名大学生，也是 Notion 的重度用户。
于是他问我：“你为什么不用 Notion 来做这些，而要用 Google Drive？”
我从来没听说过 Notion，但抱着试一试的心态用了，结果一个周末之后，我已经深陷其中无法自拔。
我完全被它吸进去了，并开始活跃于各种 Notion 社区。
在这个过程中，我逐渐发现有人靠卖 Notion 模板赚到了惊人的钱。这一点特别吸引了我的注意。
因为如果他们能做到……那我为什么不能？
这个商业模式同样很有吸引力。我和客户之间几乎没有任何中间环节。我可以自己做出产品，放到网上，找到想要它的人，然后把赚到的钱大部分装进自己口袋。
于是我从一个零粉丝的匿名 Twitter 账号开始，发布关于 Notion 的内容。
我早期的推文每条大概只有两个赞，而且我至今相当确信，那两个赞都来自我妈（谢谢老妈！）
与此同时，我花了大量时间研究其他成功的创作者，试图弄清人们到底需要什么、愿意为什么付费。于是我做了关于生产力、目标、生意、习惯、规划，以及基本上所有人们 apparently 想在数据库里整理的人生领域的系统。
当别人一个月发布一个模板时，我每周都在发布一个。
我人生中在网上赚到的第一个 5 美元，来自我的第一次“发布”。
“发布”这个词我用得很客气了。
跟我今天（或者半个科技推特圈）发布产品的方式相比，那简直滑稽至极。但即便如此，还是有人买了。
接着又有人买了。然后又一个。再一个。
不知不觉间，我在几天内赚到了 200 美元。
当然，只是零花钱。但它改变了我的人生轨迹，从这个意义上说，它是改变人生的。就这样，我的账号慢慢壮大，我的产品一次次变得更好，收入也随之开始以复利般的速度增长。
在奋力打拼了大约六个月之后（期间我仍然在做那份朝九晚五的工作），我迎来了第一个月入 2,000 美元的月份。下个月我又做到了。再下一个月又是。
于是那一刻，我辞职了，义无反顾地 all in。
我身边所有人都觉得我疯了。可以理解。因为从外面看，我放弃了一份稳定、高薪、还有晋升承诺即将兑现外加每年 0.5% 加薪的好工作，
……而去每天用一个卡通头像的账号匿名发推聊一个生产力应用，向互联网上的陌生人卖数字手账。
我听起来确实很荒唐。
但在我自己看来，在多年来尝试一切又失败一切之后，我终于找到了一个有势头的东西。
那 5 美元点燃了开端。那次 200 美元的发布让我相信这是可能的，而月入 2k 则是钉进棺材的最后一颗钉子，告诉我：就是这个——这就是我的出路。
于是很自然地，我想看看自己能把这件事做到多远。
## 事实证明，人们真的很想让自己的生活井井有条
辞职之后，我每天 24 小时都可以用来做产品和发推文。
现在回头想想，那一段话基本上就是零经验做成线上生意的一句话秘诀：
全天候发布产品 &[发推文](https://x.getstanley.ai/r/pas)。
我那个卖精美 Notion 模板的小小互联网生意，最终增长到 30 万美元的利润。而那依然只是我、我的笔记本电脑和 Twitter。
更有意思的是接下来发生的事情。
我的 Twitter 粉丝持续增长，我的邮件列表也随之壮大。而每有一个新人进入我的世界，下一次发布就变得更容易、更赚钱。
最终我意识到，模板只是整个公式的一部分。
我在这一切之下真正构建的资产，是分发能力（distribution）。
想明白这一点之后，我开始在已有的基础上叠加更多东西。
我做信息产品。我办导师服务。我开始签高客单价客户。我做合作与联名。我开始玩软件、投资、做收购，以及其他小型（往往很奇怪的）互联网生意。
有些事情效果出奇地好。
另一些则悄无声息地消失了，永远不再被提起。
随着时间推移，卖模板赚的那 30 万最终累计突破了一百万美元的总利润。而不知怎的，在经历了所有这些增长之后，我依然坐在这里，开开心心地用笔记本电脑工作，身边没有任何庞大的组织。
Notion 引爆了这一切。Twitter 和邮件让它规模化。而一路走来学到的一切，则为我打开了一个大得多的游乐场。
一个我真心认为每个人都应该有机会玩一玩的游乐场。
> ♡ 小提示：我每周会在 [Side Quests](http://sidequests.pascio.com/subscribe) 中写 1-2 封这样的信，这是我的一份通讯，内容涵盖我做的产品、原型、发布、增长实验、奇怪的点子，以及我目前正在研究的东西。[在此订阅](https://sidequests.pascio.com/subscribe)即可免费收到下一封信。
## 细节中的真相
我想我们都同意，这个故事的美好版本听起来相当迷人。
这也是我在饭桌上和鸡尾酒会上讲的版本——当别人问我是做什么的，我回答“做线上生意”，他们就用一种怪异的眼神看着我，等着我细说。
但你我心里都清楚，那不过是漂亮的包装纸：
我发现了 Notion，开了个 Twitter 账号，卖了一些模板，积累了受众，辞了职，最终在网上赚到了超过 100 万美元。
可一旦你稍微拉远视角来拆解它，时间线就要丑陋得多。
我花了 3 年时间在网上瞎折腾，大多数尝试都以失败告终。我烧掉了几千美元。我花了无数个小时创作根本没人在意的内容。
而且即便如此，我的雄心在这些失败的创业尝试之前很久就开始了。
这一点同样重要，因为今天我依然保持着同样的倾向。
我对某样东西产生好奇，一头扎得太深，开始动手构建，偶尔会从另一头钻出来，手里多出一门真正的生意。
很酷的是，因为我已经打好了地基，我现在下注时拥有多得多的筹码：
我有受众。我有分发渠道。我有资本。我有经验。
更酷的是，如今 AI 让像我这样唯一的编程技能只有 Notion 公式的非技术人士，也能做出几年前需要一整个团队才能做出来的东西。
这让现在成为重新开始实验的绝佳时机，这就引出了——
你正在阅读的是 [Side Quests](https://sidequests.pascio.com/subscribe) 的第一篇支线任务。我最新的小项目。
你看，在过去几年里，Pascio 这个名字已经和我已经做成的事情绑定在了一起。我成了“Notion 那个哥们”，这在某种程度上把我框住了，限制了我的好奇心向更远的方向探索。
今天，我已经在实验、测试、瞎折腾，追逐互联网的兔子洞，点一大堆按钮，让钱凭空冒出来。
我希望 [Side Quests](https://sidequests.pascio.com/subscribe) 能成为记录这一切的通讯——在事情发生的同时记录下来。
我能想到的最简单的描述是这样的：
Side Quests 是我来自前线的每周战地日志。我会分享我正在构建的生意、我正在发布的产品和原型、发布活动、增长实验、收购、奇怪的点子、数据、失败，以及我边走边琢磨的一切。
偶尔，一个蠢到爆的支线任务会变成真正能赚钱的东西。
这就是有趣的地方。
网上有很多地方，你可以在六个月后读到打磨精美的案例分析——那时某人已经清楚哪些决策是聪明的、哪些细节应该方便地从故事里消失。
而在这里，我想在还在摸索的时候就把一切都写下来。
如果我周一启动了某个项目，我可能会在周五告诉你。如果我花钱买了某个奇怪的互联网资产，你会拿到具体数字。如果我发布了某个东西却没人在意，那也可以写进通讯里，这样我们就能一起分析为什么搞砸了（当然，是在我们集体停止哭泣之后）。
而如果某个实验突然起飞开始印钞，你会在我来得及把故事改写成什么天才宏伟计划之前，看到事情的真实经过。
你可能会在这份通讯里注意到几个反复出现的主题：
利润与原型（Profit & Prototypes）会涵盖我实际在做的东西，以及我测试是否真有人愿意为它们付钱的尝试。
构建日志（Build Logs）会更深入地记录进行中的项目：发布了什么、什么东西坏了、改了什么，以及接下来我要把它们带向何方。
互联网实验（Internet Experiments）会更天马行空：分发点子、病毒式传播机制、新渠道、奇怪的网站、增长飞轮，以及我因为想知道“玩弄不同变量会发生什么”而去测试的各种想法。
在重要的场合我也会分享财务数据，为什么不呢？
收入、成本、流量、用户、估值、定价——凡是能让你看到全貌的数据。
此外，不可避免地还会有一些兔子洞：它们始于我的一句“咦，这个挺有意思”，三天后以十二个浏览器标签页和一个建了一半的公司告终。
这些大概值得单独开一个类别，但放心，我肯定也会把这些告诉你，这样你就可以避免浪费时间，让我替你踩坑！
## 我已经有一个新的支线任务了
几天前，我开始开发一个 Apple Watch 应用。
最初的想法很简单。我在生活和工作的不同部分使用不同的 AI 智能体，我希望有一种方式可以直接从手腕上跟它们对话，而不必总是掏出手机。
于是我开始写代码。
你可以在这里看到一部分进展：
> **Pascio@IAmPascio**： [原文链接](https://x.com/IAmPascio/status/2093437927283999160)
>
> 好，目前的架构：
> 1. 双击即可立即调出我的应用
> 2. 应用监听智能体关键词（"Poke、Stanley、Helen"）
> 3. 立即将我的语音输入发送给对应智能体，获取回复并朗读给我听
> 目前为止一切顺利。
>
> 
> 
我还不知道它最终会走向何方。
它可能变成一个正经的产品。它可能引导我走向一个更大的点子。它也可能落入那个巨大的坟场——我在那里埋葬过无数个让我着迷了四天之后又被别的东西迷住的项目。
无论结果如何，这个过程正是属于这里的东西。
我在任何时候都有一堆这样的实验在进行。软件、内容系统、收购、小型互联网生意、分发策略、AI 工具，以及其他一些在我花掉不合理长的时间解释之后可能才有意义的东西。
[Side Quests](https://sidequests.pascio.com/subscribe) 给了我一个记录这一切的地方。
希望看到这些也能帮到你——无论是知道什么该避开、获得动力，还是干脆照搬我的操作（我授权了！）
## 还有一件重要的事
还有一件事我想解释一下，因为越来越多的人问我 Pascio 和 Pascal 的区别。
[@IAmPascio](https://x.com/@IAmPascio)（这个不露脸的品牌）是建设者的一面。
我的支线任务都住在那里。我做东西、发布东西、做实验、分享数据、追逐机会，总之就是利用我积累的一切筹码，看看我能在互联网上搞出什么名堂。
这份通讯，以及广义上的 Pascio 品牌，属于那个世界。
[@CreatorPascal](https://x.com/@CreatorPascal)（真实的我）是我的个人品牌。
在那里，我会更深入地探讨并拉远视角，审视打造一个七位数单人互联网帝国究竟是怎样的。
我最近把那份通讯改名为 [Internet Leverage](https://internetleverage.co/)（互联网杠杆）。
它背后的问题是我花了很多时间思考的：
当一个人突然拥有分发渠道、软件、AI、资本和全球市场时，会变得有什么可能？
在那边，我写更长的文章，主题包括一人企业、作为资产的注意力、作为杠杆的 AI、互联网原生的财富、雄心、文化与哲学。更宏观地说，我关心的是当技术重新塑造我们的工作、思考和生活方式时会发生什么，以及你如何利用这些变化抢占先机。
其中一些文章是实用的行动指南。
另一些则是我追着一个想法直到把它搞明白。
对于读者而言，最终目标是给他们一个优势。
一种在别人还在按旧规则玩的时候，学会互联网生意新规则的方法——更早发现机会、做出更好的下注，并把这种优势在职业、金钱和人生中不断复利。
那是 Pascal 的 [Internet Leverage](https://internetleverage.co/)。
而 Pascio 的 Side Quests 则更贴近地面。
一个是我想清楚更大图景的地方，试图实时理解这一切将走向何方以及我从中学到了什么；另一个则是我打开笔记本电脑真正开始折腾、并展示你折腾之后会发生什么的地方。
我觉得这是个相当聪明的布局，因为它们自然而然地互相滋养。
我做的东西给我带来新的思考素材。我思考的东西通常又给我另一个做点新东西的借口。
事实证明，我的生意和我这个人基本上已经变成了一台无限的支线任务生成器。
## 那么……接下来会发生什么？
我真的不知道。
这也是我想开启这份通讯式支线任务的部分原因。
我和当年那个拼命想在网上赚到最初几美元的家伙已经完全不在同一个位置了。我有分发渠道、资本、技能、受众，最重要的是，我有技术——它让一个人能做出当年我起步时需要整个团队才能做成的事情。
我依然怀有那种 itch：想知道如果我沿着一个有趣的点子走到底，会发生什么。
- 也许下一个支线任务会变成又一个 30 万美元的模板生意（听说 Framer 模板现在挺赚钱的？）
- 也许它会变成软件（也许又是一个[像 Stanley 这样的 AI 内容主管](https://x.getstanley.ai/r/pas)？）
- 也许我会收购点什么（到目前为止，我只卖过自己的一些生意，从没买过）。
又或者，我会做出某个蠢到爆的东西，唯一负责任的做法就是给你发封邮件，告诉你它失败得有多惨，好让你不惜一切代价避开它。
要我说，无论哪种结局，都比假装我已经知道故事的结尾要有趣得多。
所以，每周我会几次回到这里，告诉你我一直在构建什么、测试什么、发布什么、买什么、搞坏什么、学到什么、以及靠什么赚钱。
你会在过程还一团糟的时候就看到它，还有数据，还有一路上的失败。
而且，如果历史能预示我是否会成功的话，我坚信这些荒诞的兔子洞中，至少有几个最终会变成能资助我新现实花园项目的东西（说真的，我需要更多番茄植株，我刚种下的第一棵只结出了……2 个番茄）。
欢迎来到 [Side Quests](https://sidequests.pascio.com/subscribe)。
下一封信见，
Pascio
感谢阅读！
这是 [Side Quests](https://sidequests.pascio.com/subscribe) 的第一期！
Side Quests 是我来自前线的每周战地日志，涵盖我的生意、产品、原型、发布、增长实验、收购、奇怪的点子，以及我目前正在研究的一切。更多时候，一个蠢到爆的支线任务会变成能赚钱的东西，而这封信就是我把整个过程分享出来的地方——包括数据、错误以及一路上的失败。
[立即订阅，加入 34,000 名一起搭上这趟疯狂过山车的读者！](https://sidequests.pascio.com/subscribe)
我在这份通讯之外也在做这些事，万一有你感兴趣的：
1. 如果你想打造一座高利润一人帝国™（驱动这整个实验的引擎），[现在就读这篇免费文章](https://becoming.creatorpascal.com/p/everyone-should-build-a-high-profit)。
2. 如果你想在 Twitter 上成长，看看 [Stanley——我的 AI 内容主管](https://x.getstanley.ai/r/96bvhj)。
3. 如果你想了解是什么驱动了这些实验，看看 [Internet Leverage](https://internetleverage.co/)——我的个人通讯，每周分享洞见与文章。
## 相关链接
- [Pascio](https://x.com/IAmPascio)
- [@IAmPascio](https://x.com/IAmPascio)
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- [Subscribe](https://sidequests.pascio.com/subscribe)
- [here](https://sidequests.pascio.com/subscribe)
- [write tweets](https://x.getstanley.ai/r/pas)
- [Side Quests](http://sidequests.pascio.com/subscribe)
- [Subscribe here](https://sidequests.pascio.com/subscribe)
- [Side Quests](https://sidequests.pascio.com/subscribe)
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*导出时间: 2026/9/13 10:03:14* 
