神经营销时代到来：Meta开源工具Tribe V2引发营销革命

Karlo 2026-04-17 61.2 KB 92.2K 867 𝕏 文章列表

文章深入探讨了营销领域的范式转移，指出传统社交媒体营销正在衰退，而神经营销成为新趋势。作者详细介绍了Meta开源的AI模型Tribe V2，该模型基于MRI人脑扫描数据，能精确预测大脑对视频内容的反应。文章还分析了为何AI动画广告在电商和宣传中极具效力，揭示了其利用大脑处理娱乐内容机制的原理，并警告这一强大工具需被负责任地使用。

# social media marketing is dead, neuromarketing is next **作者**: Karlo **日期**: 2026-04-09T18:22:26.000Z **来源**: [https://x.com/karlocreates/status/2044737952140398898](https://x.com/karlocreates/status/2044737952140398898) --- ![Image](/doc/647/image/img_26d9b25fb558.jpg) Meta just quietly released the most dangerous marketing tool ever made. I've been in ecom for the last 5 years. We've scaled multiple ecom brands past $100k/day, and we've spent millions of dollars on paid ads testing literally every variable you can think of. In all that time, I've never seen something with the potential to change how marketing works as much as what I'm about to show you. Two weeks ago, Meta open-sourced an AI model called Tribe V2. It simulates how the human brain reacts to video, frame by frame. ![Image](/doc/647/image/img_62d066e79af1.jpg) They built it by wiring 720 real human brains to MRI scanners for thousands of hours while those people consumed social media, podcasts, movies, and ads. The output is a model that predicts, with brain-scan accuracy, how any piece of content will hit a viewer. What they'll feel. What they'll ignore. What makes them scroll. What makes them stop. This is called neuromarketing. It's been around since the early 2000s. But it used to cost millions of dollars to actually do it properly. Real MRI machines, real research labs, real academic credentials. Meta just took all of that and made it free for anyone with an internet connection. If you actually read this article all the way through, take the time to understand how Tribe V2 works, why it matters, and how to apply it to your ads and your content - you're gonna run laps around everyone else in your space. That's the entire point of this article. Here's what I'll be covering: ## Table of Contents: Why you need to read this responsibly before you do anything else Why AI animation ads are currently taking over your feed How entire countries are using this exact format to push propaganda on their citizens The neuroscience of why your brain scrolls past 99% of content before you even process it Everything I've learned so far about Tribe V2 and what it can actually do How to start applying all of this to your ads, your content, and your brand starting tomorrow Exactly how I'm educating myself on this (and the free tool I'm using to go deep) I'm gonna break down everything I've learned so far about Tribe V2, and how to start applying all of this to your own marketing starting tomorrow. 1. Why you need to read this responsibly Before we go any further, I feel the responsibility to say something. What I'm about to share with you is genuinely the most powerful marketing information I've ever come across. And because Meta open-sourced it, literally anyone can access it. That includes governments, corporations, political campaigns, scammers, and people with agendas you'd never agree with. That's the problem with powerful tools. They don't care who's holding them. When you have something that can predict how a human brain will react to a piece of content before a single person sees it, you can use it two ways. You can use it to build better products, tell better stories, and actually serve your customers by creating content that genuinely resonates with them. Or you can use it to manipulate people into buying things they don't need, believing things that aren't true, and acting against their own interests. Some of you reading this are going to use this information for the wrong reasons. I can't stop that. But if you take anything from this article, please use it to build something real. The marketers who win over the next decade aren't going to be the ones who manipulate the hardest. They're going to be the ones who understand the human brain the best, apply that understanding to better products and better stories, and earn trust at scale while everyone else burns their audience out chasing short-term wins. That's the game we should all be playing. Now let's get into it. 2. Why AI animation ads are taking over your feed right now Open your Instagram right now. Scroll for 60 seconds. I guarantee you will see at least one AI animation ad / piece of content. You know the ones I'm talking about. Animated ingredients with googly eyes explaining what they do. Cartoon characters acting out problems and solutions. AI-generated scenes with simple shapes moving across the screen. A voice narrating over the top in that specific cadence that's somehow both corny and hypnotic. ![Image](/doc/647/image/img_f3ca296e42b7.jpg) These ads are everywhere. And I can confirm they're printing. We spent more than $100k last 7 days on 1 single AI animation ad we made for 1 brand, and we have multiple running across other brands as well (But this one is absolutely ripping, shoutout to our creative team 👨🏻‍🍳) ![Image](/doc/647/image/img_38b9de04e147.jpg) btw you can learn how to make ads like this one in ecomtalent 😁 This isn't a niche thing either. These ads are currently working in hair loss, dog health, skincare, men's health, cleaning products, vitamins, dental, pet nutrition - you name it. Every major ecom niche right now has at least one brand crushing it with AI animation creatives. The easy explanation is that it's just a trend. "AI animation is hot right now." "It's the new meta." Whatever. But that's not actually what's happening. Most of the agencies and brands using them don't even know why they're working. They just know they're working, so they keep making them. What's happening is that AI animation ads are the first creative format in a long time that accidentally hit on something deep about how the human brain processes content. And once you understand the real reason behind it, you stop seeing these ads as a trend. You start seeing them as the first visible example of neuromarketing winning at scale. But what really blew my mind is that it's not just ecom brands and marketers catching on. Entire countries are using this exact format right now to push propaganda. 3. How entire countries are using this format to push propaganda Governments don't pick content formats randomly. They have behavioural research budgets most ecom brands could only dream of lol. They have propaganda departments that have been studying mass manipulation since before social media existed. They test. They measure. They iterate. When an establishment like that picks a specific format to push their narratives on millions of people, there's a reason. It's not because it's trending. It's not because it looks cool. It's because when they tested it against every other format available to them, this one won. It won because it doesn't feel like an ad. It doesn't feel like propaganda. It doesn't even feel like content trying to sell you something. It just feels like entertainment. And your brain processes entertainment completely differently than it processes anything that feels like it's trying to convince you of something. Once your brain locks into a visual that reads as entertainment, it stops evaluating critically and just starts absorbing. It's not on guard anymore. It's relaxed. It's in receive-mode. And that's exactly when your defenses are at their lowest and you're most susceptible to whatever message is being delivered underneath. Whether that message is "buy our protein powder" or "distrust this political figure" - the mechanism is the exact same. The brain can't distinguish between the two when the format is this effective. That's why a dog health brand and a state-sponsored propaganda team are both using the exact same creative format in 2026. They're exploiting the same piece of neuroscience. And that is exactly what I'm going to break down next. ## 4. The neuroscience of why your brain scrolls past 99% of content Your brain runs on glucose. Literal sugar. Every time you think, focus, or process information, your brain is burning fuel to do it. And your brain hates burning fuel. It's lazy by design. It evolved over millions of years to conserve energy whenever possible, because in nature, energy was scarce. If you wasted too much energy thinking about things that didn't matter, you died. So your brain developed a ruthless filter: only spend glucose on things that are either survival-relevant or impossibly easy to process. Everything else gets ignored before you're even aware of it. That filter is still running today. Except now, instead of filtering out which berry to eat, it's filtering out which post to stop on while you're scrolling Instagram. And this is where it gets wild. Your brain makes the decision to scroll or stop before you've consciously seen the content. By the time "you" look at a post, your brain has already decided whether it's worth processing. If the visual looks complicated, if the text is dense, if the message isn't instantly clear - your brain flags it as "expensive to process" and your thumb moves before you even know why. You're not choosing what to watch. Your brain is choosing for you, based on how much glucose it would cost to understand it. And it's choosing "next" 99% of the time. There was a study my team and I recently looked at that broke this down visually. It measured what people actually see as a post enters their field of view during scrolling. ![Image](/doc/647/image/img_9315e6742796.jpg) The finding: the brain is making scroll-or-stop decisions based on just the top portion of a post, before the full thing has even fully entered the screen. If that top portion doesn't immediately register as easy to process, the decision is already made. You scroll. The post is dead before you've read a word of it. This is why headlines and visual hierarchy in your ads matters so much. It's why the hook of your video has to land in the first half-second (and why you need a hook text on your video ads). It's why text-heavy ads get crushed by simple, visual ones. It's not about attention spans getting shorter. It's about the brain making survival-era decisions on every single piece of content you've ever seen. And now apply this to AI animation ads. Think about what those ads actually look like. Simple shapes. Clear characters. Obvious problems and obvious solutions. A voice narrating in a cadence that's nearly impossible to misinterpret. Everything about them is engineered (accidentally or not) to be stupidly, almost embarrassingly easy for the brain to process. Your brain sees an animated ingredient with a face explaining what it does, and instead of flagging it as "expensive to process," it flags it as "basically a cartoon - zero work to understand." Your brain relaxes. Your defenses drop. And now whatever message is embedded in that cartoon gets through. Every other format on the internet is competing for attention. AI animation ads aren't competing for attention. They're slipping past the filter entirely. That's why they work. That's why governments use them. That's why we spent $100k last 7 days on 1 single ad. Not because the content is better. Because the brain doesn't have to work to process it. And now we're getting to the craziest part of this entire article: Everything I just explained to you about the brain - the glucose, the lazy filter, the subconscious scroll decisions - has been theoretical for most marketers for decades. You could read about it. You could guess at it. But you couldn't see it. You can now. Two weeks ago, Meta made it possible to watch the human brain consume a piece of content in real time with an AI model. Frame by frame. Region by region. At a level of detail that used to require a literal MRI machine and a research scientist. They called it Tribe V2. And they gave it away for free. ![图片](/doc/647/image/img_5771e289de94.jpg) This is the part of the article where everything you just read about neuroscience stops being theory and becomes a tool you can actually use. 5. Everything I know about Tribe V2 (so far) Before I break this down, I want to be upfront I'm still learning this. I've spent a solid couple of hours going deep on Tribe V2 since it dropped, and I'm nowhere near where I need to be to be able to talk about it at a truly expert level. What I'm about to share is everything I've pieced together so far from the research paper, Meta's own documentation, and some smart people I've seen talking about it online. More will come as I go deeper. But this is enough to understand why this changes everything. ## 5a. What Tribe V2 actually is Tribe V2 is an AI model that simulates how the human brain reacts to video. Not "predicts engagement." Not "estimates watch time." It actually simulates, second by second, what's happening inside a human brain as it consumes a piece of content. You upload a video. The model gives you back what is essentially a brain scan for every second of that video. You can see which regions of the brain light up at which moments, how active they are, and what that activity means emotionally and cognitively. It's not an engagement predictor dressed up in fancy language. It's a synthetic viewer. One that has a brain. One that reacts to your content the way a real human would, before a single real human ever sees it. ![Image](/doc/647/image/img_0d7d042bbad1.jpg) The craziest part is that Meta released Tribe V2 as an open-source model. Anyone can download it and run it locally. You upload a video, you get a brain scan back for every second of the video. I've linked the model and the documentation at the bottom of this article so you can set it up yourself. ## 5b. How Meta built this Meta took 720 real humans. They wired them to MRI scanners. They had them consume thousands of hours of content - social media posts, movies, podcasts, ads, video clips of every possible format. And while those people were watching, the MRI scanners were capturing what was happening inside their brains in real time. That's the training data. Then Meta fed all of that data into an AI model and trained it to predict, based on a piece of content, what the brain would do when it saw it. That's Tribe V2. It's the compressed neural reaction pattern of 720 people who lived inside an MRI machine for a combined lifetime of hours, rolled into a model anyone with an internet connection can now run. Take a moment to understand how insane this is Actual academic neuromarketing studies often involve 30 to 50 participants because each one costs thousands of dollars to run through an MRI. Meta ran 720. And then gave the output away for free. ## 5c. What Tribe V2 can actually do This is where it gets wild. Because Tribe V2 doesn't just tell you "this content is engaging" or "this content isn't." It shows you exactly where and why. You can see the second-by-second brain response to any video you upload. You can see which frames spike activity in the regions associated with emotion, attention, memory formation, or decision-making. You can see where people mentally check out. You can see where they lean in. A youtube creator recently ran a split test using Tribe V2 on YouTube thumbnails. He took five thumbnails from videos that had gone completely viral, and five thumbnails from videos that had flopped. He ran both groups through the model. ![Image](/doc/647/image/img_f6a1d6b9a530.jpg) The viral thumbnails? Barely any brain activity. The brain was essentially passive. No spikes, no noise, no cognitive work happening. The flop thumbnails? The brain lit up everywhere. Tons of activity. Lots of cognitive processing trying to figure out what was going on. ![Image](/doc/647/image/img_046ac37587d1.jpg) Which is the exact opposite of what most marketers would predict. But it lines up perfectly with what I explained in the last section. The viral thumbnails didn't make the brain work. They were processed instantly, effortlessly, and the click happened before conscious thought got involved. The flop thumbnails forced the brain to actually think - and the brain hates that. So it scrolled. This is the unlock. Tribe V2 lets you see, in advance, whether your content is going to trigger that "easy to process" response or that "expensive to process" rejection. Before you spend a dollar on ads. Before you post a single video. And it goes even deeper than that. Tribe V2 can differentiate between different types of brain activity. It can tell the difference between physical pain and emotional pain. Between surface-level discomfort like a headache and deep psychological pain like depression. Between different emotions, different intensities, different mental states. That's how granular this gets. It's not reading your brain at the level of "happy or sad." It's reading it at the level of "this specific type of sadness, in this specific region, at this specific intensity." Like I said at the start of this section - I'm still learning this. We're still in the very early days of figuring out what Tribe V2 can actually do and how marketers should be using it. I'll have a lot more to share as I go deeper. But what I do know is that Meta didn't release this in a vacuum. And they're not the only ones pushing neuromarketing into the mainstream right now. While I was researching Tribe V2, I noticed that Shopify published a full article on neuromarketing recently. https://www.shopify.com/blog/neuromarketing What it is, why it matters, how ecom brands should be thinking about it. Meta and Shopify are both pushing their users toward neuromarketing at almost the same time. You think it's a coincidence? I don't. Now let's talk about how to actually apply this. 6. How to apply this to your ads, your content, and your brand starting tomorrow Before I break this section down, I want to be clear about something. You can absolutely use Tribe V2 yourself. It's open-source. Anyone with an internet connection has access to it. At the end of this article I'm going to link the model, Meta's research paper, their official documentation, and every other resource I've been using to educate myself. If you want to go set this up and run your own content through it, you can, and I'd encourage it. But what I'm going to do in this section is break down the key learnings I've pulled from all of this so far, and how you can apply them to your marketing starting tomorrow. No tools needed. Just a better understanding of how the brain actually consumes content, and the discipline to apply it consistently. Every piece of content you make comes down to one question: How hard does the human brain have to work to understand this? That's it. That's the whole game. Answer that question correctly and your content wins. Get it wrong and your audience scrolls past you before they even know you existed. Here's where this shows up the most in the ads and content you're making every single day. ## 6a. Fix your visual hierarchy Every piece of visual content has a top. And that top is the most expensive real estate you have. Because of how the brain processes the scroll, your audience's brain is making the scroll-or-stop decision based on what it sees at the top of your post, before the rest has even fully entered the screen. If your hook isn't up there, if your headline isn't up there, if your most important visual isn't up there - you're dead. Open your ad account right now. Look at your last 10 ads. Is the most important piece of information at the very top of every single one? If the answer is no, you have work to do. - Headlines at the top of every static ad. Non-negotiable. - Hook text at the top of every video ad. Non-negotiable. - The most important visual element in the top 25% of every thumbnail, carousel, or post. (Btw, we also started split testing thumbnails for video ads on Meta and are seeing very interesting results, don't have enough data yet to make any claims confidently) ## 6b. Clear always beats clever You want your ad to be witty. You want your headline to be a little mysterious. You want your video to have that cool narrative twist. I get it. I've been there. Every marketer who gets into this thinks cleverness is the edge. It's not. Cleverness is the trap. Because every second your audience spends trying to figure out what you're saying is a second their brain is burning glucose - and the moment that starts happening, they're gone. The best marketers in the world aren't clever. They're embarrassingly clear. They say exactly what the product does. They show exactly who it's for. They communicate the benefit in language a 7-year-old could understand. The reason they win isn't because their audience is dumb. It's because their audience's brain is lazy. Every ad, every video, every post should pass a simple test. A stranger looks at it for half a second. Can they instantly tell: - What they're looking at - Who it's for - What problem it solves If the answer to any of those is no, rewrite it. Keep rewriting until it is. ## 6c. Never confuse intrigue with confusion This is a distinction most marketers don't understand, and it costs them a lot of money. Intrigue is when you say something that challenges the viewer's beliefs and makes them want to know more. "People are losing 20 lbs while still eating pizza every other day." Your brain hears that and thinks, "wait, what? I need to know how." That's good. That makes the brain lean in. That earns the click. Confusion is different. Confusion is when the viewer sees your ad and doesn't know what they're looking at. They can't figure out what the product is. They can't figure out who it's for. They can't figure out what problem you're solving. That's bad. That makes the brain flag it as "expensive to process" - and they're gone. Intrigue wants them to think about the answer. Confusion wants them to think about the question. Master the difference. ## 6d. The format you wrap your message in is just as important as the message itself The brands that win over the next few years are going to be the ones who take their messaging seriously AND put the same amount of effort into figuring out what format will get that message past the filter. So here's what you should actually do: Go do deep, deep research on what your audience is already consuming for fun. Not ads. Not direct response content. Actual entertainment. What shows are they watching? What creators are they following? What kind of videos are they sending to their friends? What formats are they binging on TikTok, Instagram, and YouTube when they're not even thinking about buying anything? Go find all of it. Study it. Understand why it works. And then figure out how to deliver your message inside that exact format. This is also why AI animation ads are currently printing across every single demographic. Gen Z loves them. Millennials love them. Even boomers love them. It's one of the very few formats right now that works universally across age groups, across niches, across price points. Because a format that feels like entertainment bypasses the filter for literally everyone. There's no generation on earth whose brain is built to reject content that's genuinely easy to process and fun to watch. Your competitors are still arguing over which hook template to use. The winners are already studying what their audience is watching on a Friday night and reverse-engineering the format. Do that work. Most marketers won't. And that's your edge. ## 6e. What we're building next Some of you have probably noticed I've been pretty quiet on X for the last few months. There's a reason for that. My team and I have been heads-down building a bunch of backend systems for a vision that's going to shape everything we do over the next year. And Tribe V2 just dropped in the middle of all of that, which changes some of what we're building and accelerates the rest. I'm going to share one thing we're working on specifically, because laying it out might spark some ideas for whatever you're building on your end. We're building an AI Ad Review System - that is now also going to include Tribe V2 (Which will soon be available in EVOLVE and ecomuniversity.com, IYKYK @shauneng @spencepawliw) The plan is to take every winning ad we've ever produced, run each one through the model, and generate a brain scan for every single one. Then we average all of those scans into one composite profile - basically, the neural fingerprint of what a winning ad looks like inside the human brain. Over time, we'll be able to break those winning profiles down by niche, by audience, by product type. And this is going to help massively when doing learnings on ads. The possibilities here are honestly endless. This is just one use case, and it's already enough to completely change how our creative process works. If you run a brand, an agency, or you're making content of any kind, think about how you could apply this same logic to your own work. What's your version of a "winning profile"? What's already proven in your business? And what would happen if you could pre-screen every new piece of work against the neural pattern of what's already won? This is exactly what I meant earlier when I said neuromarketing is going to completely rewrite how marketing works. We're not there yet. But we're close. 7. Exactly how I'm educating myself on this (and the free tool I'm using to go deep) Everything in this article is based on roughly a couple of hours of research. I'm nowhere near done learning this. I don't think anyone is and will be any time soon. Tribe V2 dropped two weeks ago, the research paper behind it is dense, and the implications for marketing are so big that I genuinely believe figuring all of this out is going to be a full-time pursuit for the next year at least. So here's what I've been doing to go deep on this as fast as possible. It might save you weeks of fumbling around. Google has a free tool called NotebookLM. Here's how it works: You dump every source you can find on a topic into it - research papers, articles, documentation, YouTube videos, X threads, whatever. It reads all of it. Then it lets you ask questions across everything you uploaded, and it answers based on the actual sources. No hallucinations. No made-up stats. Just synthesized answers from the material you gave it. But the best feature, the one that actually changed my learning speed, is that it can take everything you uploaded and generate a podcast from it. Two AI hosts discussing the material, asking each other questions, making connections between different sources. You can listen to it on a walk, in the gym, driving, wherever. That's been the move for me. I took every source I could find on Tribe V2 and neuromarketing. Dumped it all into NotebookLM. Generated a podcast. Listened to it on repeat. Went back to the original sources for anything that was unclear. Asked NotebookLM follow-up questions to dig deeper on specific topics. That's how I went from knowing nothing to writing this article in a matter of week. It's the closest thing I've found to a learning accelerator that actually works. If you want to go deep on this, or honestly on any topic you're trying to master quickly, start there. ## The sources I've been using Here's everything I've been pulling from while researching this article. I'm linking all of it so you can go run the same process yourself. - The @fuckgrowth article that first put this on my radar: [https://x.com/fuckgrowth/status/2041580077826371733?s=20] (Have to give credit where credit's due 🤝) - Meta's Tribe V2 documentation and model access [https://ai.meta.com/blog/tribe-v2-brain-predictive-foundation-model/] - The scrolling viewability study our graphic designer found for the team: [https://www.tandfonline.com/doi/full/10.1080/00913367.2025.2524186#abstract - YouTube Creator doing thumbnail study: [https://www.youtube.com/watch?v=VER-F4wdA9Q] - Shopify's neuromarketing article: https://www.shopify.com/blog/neuromarketing - NotebookLM (the tool I've been using to learn this): [https://notebooklm.google.com/] Drop all of this into NotebookLM. Generate the podcast. Start listening. Ask questions. You'll know more than 99% of marketers within a week. ## One last thing If you made it this far, thank you. I know this article was long. I know some of it probably got technical. But if you actually read the whole thing, you now understand something about marketing and the human brain that the overwhelming majority of people in this industry are not going to catch onto for another 6 to 12 months, if ever. That's a real head start. Don't waste it. Start small. Pick one thing from this article. Apply it to your next ad, your next post, your next video. See what happens. Then apply the next thing. Then the next. Keep stacking the unfair advantages until the gap between you and your competitors is too wide to close. This is going to be a massive shift. Social media marketing as we've known it for the last 15 years is on its way out. Neuromarketing is what's replacing it. And the marketers who start building an edge now are going to look back in a few years and realize this article was the starting gun. I'll have a lot more on this as I go deeper. If you liked this article and you want to read more about my story and what I do, I suggest reading this one Thank you for reading. Another day another trench. - Karlo ## 相关链接 - [Karlo](https://x.com/karlocreates) - [@karlocreates](https://x.com/karlocreates) - [9.6K](https://x.com/karlocreates/status/2044737952140398898/analytics) - [Apr 10](https://x.com/DropSiteNews/status/2042307162265784680) - [1.1M](https://x.com/DropSiteNews/status/2042307162265784680/analytics) - [https://www.shopify.com/blog/neuromarketing](https://www.shopify.com/blog/neuromarketing) - [ecomuniversity.com](https://ecomuniversity.com/) - [@shauneng](https://x.com/@shauneng) - [@spencepawliw](https://x.com/@spencepawliw) - [@fuckgrowth](https://x.com/@fuckgrowth) - [https://x.com/fuckgrowth/status/2041580077826371733?s=20](https://x.com/fuckgrowth/status/2041580077826371733?s=20) - [https://ai.meta.com/blog/tribe-v2-brain-predictive-foundation-model/](https://ai.meta.com/blog/tribe-v2-brain-predictive-foundation-model/) - [https://www.tandfonline.com/doi/full/10.1080/00913367.2025.2524186#abstract](https://www.tandfonline.com/doi/full/10.1080/00913367.2025.2524186#abstract) - [https://www.youtube.com/watch?v=VER-F4wdA9Q](https://www.youtube.com/watch?v=VER-F4wdA9Q) - [https://www.shopify.com/blog/neuromarketing](https://www.shopify.com/blog/neuromarketing) - [https://notebooklm.google.com/](https://notebooklm.google.com/) - [May 10, 2025](https://x.com/karlocreates/status/1921207525443023203) - [104K](https://x.com/karlocreates/status/1921207525443023203/analytics) - [Upgrade to Premium](https://x.com/i/premium_sign_up) - [7:21 PM · Apr 16, 2026](https://x.com/karlocreates/status/2044737952140398898) - [9,653 Views](https://x.com/karlocreates/status/2044737952140398898/analytics) - [View quotes](https://x.com/karlocreates/status/2044737952140398898/quotes) --- *导出时间: 2026/4/17 00:21:55* --- ## 中文翻译 # 社交媒体营销已死，神经营销是下一个风口 **作者**: Karlo **日期**: 2026-04-09T18:22:26.000Z **来源**: [https://x.com/karlocreates/status/2044737952140398898](https://x.com/karlocreates/status/2044737952140398898) --- ![Image](/doc/647/image/img_26d9b25fb558.jpg) Meta 刚刚悄然发布了有史以来最危险的营销工具。我在电商领域已经干了 5 年。我们把多个电商品牌的规模做到了日销超过 10 万美元，我们在付费广告上花了数百万美元，测试了你能想到的几乎每一个变量。在这段时间里，我从未见过任何东西像我现在要展示给你的这个一样，有潜力彻底改变营销的运作方式。两周前，Meta 开源了一个名为 Tribe V2 的 AI 模型。它可以逐帧模拟人脑对视频的反应。 ![Image](/doc/647/image/img_62d066e79af1.jpg) 他们是通过把 720 个真实人脑连接到 MRI 扫描仪上数千小时来构建这个模型的，期间这些人浏览社交媒体、听播客、看电影和广告。最终产出的模型能够以脑扫描级别的精度预测任何内容将如何击中观众。他们会感受到什么。他们会忽略什么。什么让他们划走。什么让他们停下。这被称为神经营销。它从 2000 年代初就存在了。但过去要真正把它做好，需要花费数百万美元。真正的 MRI 机器、真正的研究实验室、真正的学术资质。 Meta 刚刚把这一切变成免费的，任何能上网的人都可以使用。如果你真的把这篇文章从头到尾读完，花时间理解 Tribe V2 是如何工作的、为什么它重要，以及如何把它应用到你的广告和内容上——你将会在你的领域里把其他所有人远远甩在身后。这就是这篇文章的全部意义。以下是我将要讲的内容： ## 目录：为什么在做任何事之前，你需要负责任地阅读本文为什么 AI 动画广告目前正在占领你的信息流整个国家是如何利用这种形式向本国公民进行宣传的为什么你的大脑在你甚至还没处理内容之前就划过 99% 的内容的神经科学原理到目前为止我所了解的关于 Tribe V2 的一切，以及它真正能做到什么如何从明天开始把这一切应用到你的广告、内容和品牌上我具体是如何就此进行学习的（以及我用来深入研究这款免费工具）我会把我目前所了解到的关于 Tribe V2 的一切都拆解开来，以及如何从明天开始把这一切应用到您自己的营销中。 1. 为什么你需要负责任地阅读本文在继续深入之前，我觉得有责任先说几句。我即将与你分享的内容，是我迄今为止接触过的最强大的营销信息。而且因为 Meta 将其开源，字面意义上任何人都可以获取它。这包括政府、企业、政治竞选活动、骗子，以及持有你绝不会认同的议程的人。这就是强大工具的问题所在。它们不在乎握在自己手里的是谁。当你拥有一种可以在任何人看到内容之前就预测人脑将如何对其做出反应的东西时，你可以用两种方式使用它。你可以用它打造更好的产品，讲述更好的故事，通过创作真正与客户产生共鸣的内容来真正服务你的客户。或者你可以用它操纵人们购买他们不需要的东西、相信不真实的事情、做出违背自身利益的行为。正在阅读本文的你们中，有些人会出于错误的目的使用这些信息。我无法阻止这一点。但如果你从这篇文章中学到了任何东西，请用它去构建真实有用的东西。未来十年中胜出的营销人，不会是那些最擅长操纵的人。他们将是那些最了解人脑、并将这种理解应用于更好的产品和更好的故事的人，他们会在其他人为了追逐短期利益而耗尽受众耐心之际，大规模地赢得信任。这才是我们都应该玩的游戏。现在让我们开始吧。 2. 为什么 AI 动画广告正在占领你的信息流现在打开你的 Instagram。刷 60 秒。我保证你至少会看到一条 AI 动画广告/内容。你知道我说的是什么。长着活动眼睛的动画食材在解释它们的功效。卡通人物演绎问题和解决方案。AI 生成的场景中简单形状在屏幕上移动。一个声音用那种特定的节奏在旁白，不知怎么既老套又让人着迷。 ![Image](/doc/647/image/img_f3ca296e42b7.jpg) 这些广告无处不在。我可以确认，它们正在疯狂赚钱。过去 7 天里，我们为一个品牌制作的一条 AI 动画广告就花了超过 10 万美元，而且我们还有多条这样的广告正在其他品牌上投放（但这一条效果尤其炸裂，感谢我们的创意团队 👨🏻‍🍳） ![Image](/doc/647/image/img_38b9de04e147.jpg) 顺便说一下，你可以在 ecomtalent 学习如何制作这样的广告 😁 这也不是什么小众的东西。这些广告目前在脱发、狗狗健康、护肤、男性健康、清洁产品、维生素、牙科、宠物营养——你能想到的各个领域都很有效。现在每一个主要电商细分领域，都至少有一个品牌正在用 AI 动画创意大杀四方。最简单的解释是，这只是一种潮流。“AI 动画现在很火。”“这是新的 meta。”随便怎么说。但这其实并不是真正正在发生的事情。大多数使用这些广告的代理商和品牌甚至不知道它们为什么有效。他们只知道有效，所以就继续做。真正发生的是，AI 动画广告是长期以来第一个无意中触及了人脑处理内容的深层机制的广告形式。而一旦你理解了背后的真正原因，你就不会再把这些广告看作一种潮流。你会开始把它们看作神经营销大规模获胜的第一个可见案例。但真正让我震撼的是，察觉到这一点的不仅仅是电商品牌和营销人员。现在，一些整个国家正在用这种确切的格式来推送宣传。 3. 整个国家如何利用这种格式推送宣传政府不会随机选择内容格式。他们拥有的行为研究预算是大多数电商品牌做梦都不敢想的，哈哈。他们设有宣传部门，早在社交媒体出现之前就一直在研究大众操纵。他们测试。他们衡量。他们迭代。当这样的机构选择一种特定格式向数百万人推送他们的叙事时，背后是有原因的。不是因为这种格式很流行。不是因为看起来很酷。而是因为他们把它与自己可用的所有其他格式进行了对比测试，这种格式胜出了。它胜出是因为它不像广告。它不像宣传。它甚至不像试图向你推销什么的内容。它只是让人觉得像娱乐。而你的大脑处理娱乐内容的方式，与处理任何感觉像是在试图说服你的东西的方式完全不同。一旦你的大脑锁定了一个看起来像娱乐的视觉内容，它就会停止批判性评估，开始单纯地吸收。它不再设防。它放松了。它进入了接收模式。而这正是你的防御处于最低点、最容易受潜意识传递的任何信息影响的时候。无论这个信息是“买我们的蛋白粉”还是“不要信任这位政治人物”——机制完全相同。当格式如此有效时，大脑无法区分这两者。这就是为什么在2026年，一个狗狗健康品牌和一个国家支持的宣传团队都在使用完全相同的创意格式。他们在利用同一块神经科学。而这正是我接下来要详细剖析的内容。 ## 4. 为什么你的大脑会划过99%的内容——背后的神经科学你的大脑靠葡萄糖运转。字面意义上的糖。每当你思考、专注或处理信息时，你的大脑都在燃烧燃料来完成这些工作。而你的大脑讨厌燃烧燃料。它天生就是懒惰的。经过数百万年的进化，它学会了尽可能节省能量，因为在自然界中，能量是稀缺的。如果你浪费太多精力去思考无关紧要的事情，你就会死掉。所以你的大脑发展出了一个无情的过滤器：只把葡萄糖花在与生存相关或极容易处理的事情上。其他一切在你意识到之前就被忽略了。这个过滤器至今仍在运行。只不过现在，它过滤的不是该吃哪颗浆果，而是你在刷Instagram时该在哪条帖子上停留。而这就是事情变得疯狂的地方。在你有意识地看到内容之前，你的大脑已经做出了是划走还是停留的决定。等到“你”看到一条帖子时，你的大脑已经决定了它是否值得处理。如果视觉上看起来复杂，如果文字很密集，如果信息不能瞬间被理解——你的大脑就会将其标记为“处理成本高”，而你的拇指在你还没意识到原因之前就已经划走了。不是你在选择看什么。是你的大脑在替你选择，依据是理解它需要消耗多少葡萄糖。而在99%的情况下，它选择的都是“下一个”。最近我和我的团队看了一项研究，它直观地展示了这一点。它测量了当帖子进入人们视野时，人们在滚动过程中实际看到的内容。 ![Image](/doc/647/image/img_9315e6742796.jpg) 研究发现：大脑仅根据帖子的顶部部分就做出划走或停留的决定，甚至在完整内容还没有完全进入屏幕之前。如果顶部部分没有立即被识别为容易处理，决定就已经做出了。你划走了。这条帖子在你读到一个字之前就已经死了。这就是为什么广告中的标题和视觉层级如此重要。这就是为什么视频的开头钩子必须在半秒内抓住人（也是为什么你的视频广告需要有钩子文字）。这就是为什么文字密集的广告会被简单的视觉化广告碾压。这不是注意力持续时间变短的问题。这是大脑在对你见过的每一条内容做出生存时代决策的问题。现在把这个应用到AI动画广告上。想想那些广告实际上是什么样子。简单的形状。清晰的角色。明显的问题和明显的解决方案。以一种几乎不可能被误解的节奏进行的旁白解说。它们的每一个方面都（无论是否有意）被设计得对大脑来说愚蠢地、甚至近乎尴尬地容易处理。当你的大脑看到一个带着脸的动画成分在解释它的作用时，它不会将其标记为“处理成本高”，而是标记为“基本上就是个卡通片——理解起来毫不费力”。你的大脑放松了。你的防御下降了。于是那个卡通片中嵌入的任何信息都得以通过。互联网上的其他所有格式都在争夺注意力。AI动画广告不是在争夺注意力。它们完全绕过了过滤器。这就是它们有效的原因。这就是政府使用它们的原因。这就是我们在过去7天里在1条广告上花了10万美元的原因。不是因为内容更好。而是因为大脑处理它毫不费力。现在我们要说到整篇文章中最疯狂的部分：我刚才向你解释的关于大脑的一切——葡萄糖、懒惰的过滤器、潜意识的划动决策——对大多数营销人员来说，几十年来一直只是理论。你可以读到它。你可以猜测它。但你无法看到它。现在你可以了。两周前，Meta让使用AI模型实时观察人类大脑消化内容成为可能。一帧一帧地看。一个区域一个区域地看。其详细程度以前需要一台真正的MRI机器和一名研究科学家才能达到。他们称之为Tribe V2。而且他们免费开放了它。 ![图片](/doc/647/image/img_5771e289de94.jpg) 到了文章的这个部分，你刚才读到的那些神经科学理论将不再是理论，而是变成你真正可以使用的工具。 5. 关于 Tribe V2 我所知道的一切（到目前为止）在展开讲解之前，我想先坦白一点我还在学习这个。自 Tribe V2 发布以来，我已经花了整整几个小时深入研究它，但我距离真正专家级的理解还差得很远。接下来我要分享的，是我目前从研究论文、Meta 自己的文档，以及一些在网上讨论这个话题的聪明人那里拼凑出来的所有信息。随着我继续深入，还会有更多内容。但这些已经足以让你明白，为什么这会改变一切。 ## 5a. Tribe V2 究竟是什么 Tribe V2 是一个模拟人脑对视频反应的 AI 模型。不是“预测互动率”。不是“估算观看时长”。它是真正逐秒模拟人脑在消费一段内容时内部发生了什么。你上传一个视频。模型会返回给你，本质上是这个视频每一秒的大脑扫描图。你可以看到大脑的哪些区域在哪些时刻被激活、活跃程度如何，以及这些活动在情绪和认知上意味着什么。它不是一个用华丽辞藻包装的互动率预测器。它是一个合成观众。一个有大脑的观众。它在任何一个真实人类看到你的内容之前，就会像一个真人那样对内容做出反应。 ![Image](/doc/647/image/img_0d7d042bbad1.jpg) 最疯狂的是，Meta 将 Tribe V2 作为开源模型发布了。任何人都可以下载并在本地运行它。你上传一个视频，就会得到这个视频每一秒的大脑扫描图。我在本文底部附上了模型和文档的链接，你可以自己动手搭建。 ## 5b. Meta 是如何构建这个模型的 Meta 找来了 720 个真实的人类。把他们接上 MRI（磁共振成像）扫描仪。让他们消费数千小时的内容——社交媒体帖子、电影、播客、广告、各种可能形式的视频片段。当这些人在观看时，MRI 扫描仪实时捕捉他们大脑内部正在发生的事情。这就是训练数据。然后 Meta 将所有这些数据输入一个 AI 模型，训练它根据一段内容来预测大脑看到它时会有什么反应。这就是 Tribe V2。它是 720 个人在 MRI 机器里度过的累计数小时所产生的压缩神经反应模式，被打包成一个任何有网络连接的人现在都能运行的模型。花点时间理解一下这有多疯狂学术界的神经营销研究通常只涉及 30 到 50 名参与者，因为每个人做一次 MRI 的成本高达数千美元。Meta 做了 720 人。然后还把成果免费开放。 ## 5c. Tribe V2 到底能做什么这才是真正疯狂的开始。因为 Tribe V2 不只是告诉你“这段内容有吸引力”或“这段内容没有吸引力”。它会精确地告诉你在哪里以及为什么。你可以看到对你上传的任何视频的逐秒大脑反应。你可以看到哪些帧在与情绪、注意力、记忆形成或决策相关的区域引发了活动峰值。你可以看到人们在哪儿心理上走神了。你可以看到他们在哪儿身体前倾、全神贯注。一位 YouTube 创作者最近用 Tribe V2 对 YouTube 缩略图做了一次对比测试。他选取了五个曾经完全爆火视频的缩略图，和五个扑街视频的缩略图。他把两组都输入了这个模型。 ![Image](/doc/647/image/img_f6a1d6b9a530.jpg) 爆火视频的缩略图？几乎没有任何大脑活动。大脑基本处于被动状态。没有峰值，没有噪声，没有任何认知活动发生。扑街视频的缩略图？大脑到处都亮了起来。大量活动。大量的认知处理在试图弄清楚发生了什么。 ![Image](/doc/647/image/img_046ac37587d1.jpg) 这与大多数营销人员的预测恰好相反。但这与我上一节解释的内容完全吻合。爆火的缩略图没有让大脑费力工作。它们被瞬间、毫不费力地处理了，点击发生在有意识思考介入之前。扑街的缩略图迫使大脑真正去思考——而大脑讨厌这个。所以它就划走了。这就是关键所在。Tribe V2 让你能提前看到你的内容是会触发那种“易于处理”的反应，还是那种“处理成本高”的排斥反应。在你花一分钱投广告之前。在你发布任何一个视频之前。而且它还能深入更多。 Tribe V2 可以区分不同类型的大脑活动。它能区分身体疼痛和情绪疼痛。能区分头痛这类表层不适和抑郁这类深层心理痛苦。能区分不同的情绪、不同的强度、不同的心理状态。它的精细程度就是这么高。它读取你的大脑，不是在“开心还是难过”的层面。而是在“这种特定类型的悲伤，在这个特定区域，以这种特定强度”的层面。就像我在这一节开头说的——我还在学习这个。我们还处于探索 Tribe V2 究竟能做什么、营销人员应该如何使用它的非常早期阶段。随着我继续深入，我会有更多内容可以分享。但我确实知道的是，Meta 并不是在真空中发布这个的。而且他们也不是目前唯一在推动神经营销走向主流的玩家。在我研究 Tribe V2 的时候，我注意到 Shopify 最近发布了一篇关于神经营销的完整文章。 https://www.shopify.com/blog/neuromarketing 它是什么、为什么重要、电商品牌应该如何思考它。 Meta 和 Shopify 几乎在同一时间推动它们的用户走向神经营销。你觉得这是巧合吗？我不觉得。现在，让我们来谈谈如何真正应用这些。 6. 从明天开始，如何将这些应用到你的广告、内容和品牌在展开这一节之前，我想先明确一点。你完全可以自己使用 Tribe V2。它是开源的。任何能上网的人都可以访问它。在本文末尾，我会附上模型链接、Meta 的研究论文、他们的官方文档，以及我用来学习这些知识的所有其他资源。如果你想自己搭建并运行你自己的内容，完全可以，而且我也鼓励你这么做。但在这一部分，我要做的是拆解我从这一切中提炼出的关键心得，以及你从明天起如何把它们应用到你的营销中。不需要任何工具。只需要更好地理解大脑实际上是如何消化内容的，再加上持续应用的自律。你制作的每一条内容都归结为一个问题：人脑要费多大力气才能理解它？就是这样。这就是全部的游戏。答对了，你的内容就赢了。答错了，你的受众在你还没被他们注意到之前就已经划走了。以下是你每天制作的广告和内容中最能体现这一点的地方。 ## 6a. 修正你的视觉层级每一条视觉内容都有一个顶部。而顶部是你拥有的最昂贵的黄金地段。由于大脑处理滚动信息的方式，你的受众的大脑会根据他们在你帖子顶部看到的内容来做出“滚过还是停下”的决定，此时其余部分甚至还没完全进入屏幕。如果你的钩子不在那里，如果你的标题不在那里，如果你最重要的视觉元素不在那里——你就死定了。现在就打开你的广告账户。看看你最近的 10 条广告。每一条最重要的信息是否都放在了最顶部？如果答案是否定的，那你就有活儿要干了。 - 每条静态广告的标题放顶部。没有商量余地。 - 每条视频广告的钩子文字放顶部。没有商量余地。 - 每个缩略图、轮播图或帖子的顶部 25% 区域放最重要的视觉元素。（顺便说一句，我们最近开始在 Meta 上对视频广告的缩略图做 A/B 测试，看到了非常有趣的结果，但数据还不够多，暂时不敢下什么确定的结论。） ## 6b. 清晰永远胜过聪明你想让你的广告机智有趣。你想让你的标题带点神秘感。你想让你的视频有一个酷炫的叙事反转。我懂。我也经历过。每个入行的营销人员都认为聪明是竞争优势。它不是。聪明是个陷阱。因为你的受众每花一秒钟试图弄明白你在说什么，他们的大脑就燃烧一秒钟的葡萄糖——而一旦开始发生这种情况，他们就走了。世界上最优秀的营销人员并不聪明。他们的清晰程度近乎“丢人”。他们直截了当地说产品是做什么的。他们明确展示产品是给谁用的。他们用 7 岁孩子都能听懂的语言传达产品的好处。他们赢的原因不是因为他们的受众笨。而是因为他们的受众的大脑是懒惰的。每条广告、每个视频、每个帖子都应该通过一个简单的测试。一个陌生人看了它半秒钟。他们能否立刻分辨出： - 他们看到的是什么 - 这是给谁用的 - 它解决什么问题如果其中任何一个问题的答案是否定的，就重写。一直改到通过为止。 ## 6c. 永远不要把“吊胃口”和“看不懂”混为一谈这是大多数营销人员不理解的区别，而它让他们付出了巨大的代价。吊胃口是指你说了一些挑战观众固有认知、让他们想了解更多的话。“有的人一边隔天吃披萨，一边瘦了 20 磅。”大脑听到这句话会想：“等等，什么？我得知道是怎么做到的。” 那是好的。那会让大脑倾身向前。那能换来点击。看不懂则不同。看不懂是指观众看到你的广告却不知道自己在看什么。他们搞不清产品是什么。他们搞不清产品给谁用。他们搞不清你在解决什么问题。那是坏的。那会让大脑把它标记为“处理成本过高”——然后他们就走了。吊胃口是想让他们思考答案。看不懂是想让他们思考问题本身。掌握好这个区别。 ## 6d. 你包装信息的格式和信息本身同样重要未来几年能赢的品牌，将是那些既认真对待自己的信息传递，又同样努力去弄清楚什么格式能让这些信息穿过过滤网的品牌。所以下面是你真正应该做的事：去深入研究你的受众平时为了消遣都在看什么。不是广告。不是直接响应式内容。是真正的娱乐。他们在看什么节目？在关注哪些创作者？在给朋友发什么样的视频？当他们完全没在想买东西这件事的时候，他们在 TikTok、Instagram 和 YouTube 上沉迷于什么格式的内容？去找出所有这些。研究它。理解它为什么有效。然后想清楚如何把你的信息放进那个完全相同的格式里。这也是为什么 AI 动画广告目前正在各个年龄段人群中疯狂产出回报的原因。Z 世代喜欢它们。千禧一代喜欢它们。甚至连婴儿潮一代也喜欢它们。这是目前极少数能在所有年龄段、所有细分领域、所有价位上普遍奏效的格式之一。因为一个看起来像娱乐的格式能对所有人绕过过滤网。地球上没有任何一代人的大脑会天生排斥真正易于处理、看起来有趣的内容。你的竞争对手还在争论该用哪个钩子模板。赢家已经在研究他们的受众周五晚上在看什么，并逆向工程那个格式。去做这个功课。大多数营销人员不会去做。这就是你的优势。 ## 6e. 我们接下来要打造什么你们中有些人可能已经注意到，过去几个月我在 X 上相当沉默。这是有原因的。我和我的团队一直在埋头构建一系列后端系统，为一个将塑造我们明年所有工作的愿景而努力。而 Tribe V2 恰好在这一切进行到一半的时候发布了，它改变了我们正在构建的部分内容，也加速了其余的进程。我想具体分享一件我们正在做的事情，因为把它讲出来，也许能激发你在自己项目中的一些灵感。我们正在构建一个 AI 广告审核系统——现在它也将纳入 Tribe V2（很快会在 EVOLVE 和 ecomuniversity.com 上线，懂的都懂 @shauneng @spencepawliw）计划是：把我们制作过的每一个成功广告，逐一输入模型，为每一个生成一份“大脑扫描图”。然后我们把所有这些扫描图平均成一个综合画像——基本上就是成功广告在人脑内部的神经指纹。随着时间的推移，我们将能够按细分领域、受众和产品类型来拆解这些成功画像。这在进行广告复盘学习时会有巨大帮助。说实话，这里的可能性是无穷无尽的。这只是其中一个用例，但它已经足以彻底改变我们的创意流程。如果你经营一个品牌、一家代理公司，或者你在制作任何类型的内容，想一想如何将同样的逻辑应用到自己的工作中。你的“成功画像”是什么？你的业务中已经被验证有效的东西是什么？如果你能根据已验证成功的神经模式对每个新作品进行预筛选，会发生什么？这正是我之前所说的“神经营销将彻底改写营销运作方式”的含义。我们还没到那一步。但我们已经很接近了。 7. 我究竟是如何学习这方面知识的（以及我用来深入研究的免费工具）本文中的所有内容都是基于大约几个小时的研究。我对这方面的学习远未结束。我认为没有人能在短时间内学完。Tribe V2 两周前才发布，其背后的研究论文非常艰深，而它对营销的影响如此之大，我真心相信弄清楚这一切至少会是未来一年的全职任务。以下是我为了尽快深入研究而一直在做的事情。这可能会为你省去几周摸索的时间。 Google 有一款免费工具，叫 NotebookLM。它的工作原理是这样的：你把能找到的关于某个主题的所有资料都导入进去——研究论文、文章、文档、YouTube 视频、X 帖子，什么都行。它会阅读所有内容。然后你可以就你上传的所有内容提问，它会基于实际资料来回答。没有幻觉，没有编造的数据。只有从你提供的材料中综合得出的答案。但它最好的功能，也就是真正改变我学习速度的那个功能，是它可以根据你上传的所有内容生成一期播客。两位 AI 主持人讨论这些材料，互相提问，在不同资料之间建立联系。你可以在散步时、健身时、开车时听，随时随地。这就是我一直以来的做法。我把能找到的所有关于 Tribe V2 和神经营销的资料都搜集起来，全部导入 NotebookLM，生成了播客，反复收听。对不清楚的内容再回到原始资料中查证，并就特定主题向 NotebookLM 追问以深入挖掘。这就是我如何在几周内从一无所知到写出这篇文章。这是我发现的最接近真正有效的学习加速器的东西。如果你想深入研究这个主题，或者老实说，任何你想快速掌握的主题，就从这里开始。 ## 我一直在使用的资料来源以下是我在研究这篇文章时参考的所有资料。我把它们全部链接出来，这样你就可以自己运行同样的流程。 - 最初让我注意到这件事的 @fuckgrowth 文章： [https://x.com/fuckgrowth/status/2041580077826371733?s=20]（该给功劳的地方就得给 🤝） - Meta 的 Tribe V2 文档与模型访问 [https://ai.meta.com/blog/tribe-v2-brain-predictive-foundation-model/] - 我们平面设计师为团队找到的滚动浏览可见性研究： [https://www.tandfonline.com/doi/full/10.1080/00913367.2025.2524186#abstract - 研究缩略图的 YouTube 创作者： [https://www.youtube.com/watch?v=VER-F4wdA9Q] - Shopify 的神经营销文章： https://www.shopify.com/blog/neuromarketing - NotebookLM（我一直用来学习这些的工具）： [https://notebooklm.google.com/] 把所有这些导入 NotebookLM，生成播客，开始收听，提出问题。不出一周，你的知识就会超过 99% 的营销人员。 ## 最后一点如果你读到了这里，谢谢你。我知道这篇文章很长，我也知道其中一些内容可能比较技术化。但如果你真的读完了全文，那么你现在对营销和人脑的理解，已经领先于这个行业绝大多数人——他们还要再过 6 到 12 个月才会意识到这一点，甚至可能永远不会。这是一个真正的先发优势。别浪费了。从小处着手。从这篇文章中挑一件事，应用到你的下一个广告、下一篇帖子、下一个视频中。看看会发生什么。然后再应用下一件事，再下一件。不断叠加这些不对等优势，直到你和竞争对手之间的差距大到无法弥合。这将是一场巨大的变革。我们过去 15 年所熟知的社交媒体营销正在走向终结，取而代之的是神经营销。而那些现在就开始建立优势的营销人员，几年后回头看时会意识到，这篇文章就是发令枪。随着研究的深入，我会分享更多相关内容。如果你喜欢这篇文章，想更多地了解我的故事和我在做什么，我建议阅读这一篇感谢阅读。又一天，又一条战壕。 - Karlo ## 相关链接 - [Karlo](https://x.com/karlocreates) - [@karlocreates](https://x.com/karlocreates) - [9.6K](https://x.com/karlocreates/status/2044737952140398898/analytics) - [4月10日](https://x.com/DropSiteNews/status/2042307162265784680) - [1.1M](https://x.com/DropSiteNews/status/2042307162265784680/analytics) - [https://www.shopify.com/blog/neuromarketing](https://www.shopify.com/blog/neuromarketing) - [ecomuniversity.com](https://ecomuniversity.com/) - [@shauneng](https://x.com/@shauneng) - [@spencepawliw](https://x.com/@spencepawliw) - [@fuckgrowth](https://x.com/@fuckgrowth) - [https://x.com/fuckgrowth/status/2041580077826371733?s=20](https://x.com/fuckgrowth/status/2041580077826371733?s=20) - [https://ai.meta.com/blog/tribe-v2-brain-predictive-foundation-model/](https://ai.meta.com/blog/tribe-v2-brain-predictive-foundation-model/) - [https://www.tandfonline.com/doi/full/10.1080/00913367.2025.2524186#abstract](https://www.tandfonline.com/doi/full/10.1080/00913367.2025.2524186#abstract) - [https://www.youtube.com/watch?v=VER-F4wdA9Q](https://www.youtube.com/watch?v=VER-F4wdA9Q) - 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