# My Chief of SEO, Claude Cowork
# 我的首席 SEO 官,克劳德·科沃克
**作者**: Sarvesh Shrivastava
**日期**: 2026-03-25T13:21:31.000Z
**来源**: [https://x.com/bloggersarvesh/status/2036795618090520592](https://x.com/bloggersarvesh/status/2036795618090520592)
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THIS IS THE ARTICLE I WASN'T GOING TO PUBLISH. Claude Cowork is now my Chief of SEO. i'm giving the exact prompts away for free.
这篇文章我原本没打算发表。克劳德·科沃克现在是我的首席 SEO 官。我把所有提示都免费分享出来。

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i built a 20-part prompt system inside Claude Cowork that audits your entire Google presence, finds every gap your competitors are exploiting, and hands you a ranked execution plan. i'm walking you through all of it.我在 Claude Cowork
内部构建了一个包含 20 个部分的提示系统,它可以审核您在 Google 上的所有表现,找出竞争对手正在利用的每一个漏洞,并为您提供一份排名靠前的执行计划。接下来我会一步步向您介绍整个系统。
not surface level. the actual prompts. the thinking behind them. and why each one moves your rankings.
不是表面现象,而是实际的提示,提示背后的思考,以及每个提示如何影响你的排名。
save this. you'll need it.
保存好,你会用到的。
## what it actually does
## 它实际的作用
before i open a single tab, Claude Cowork already knows my business. my service area. my competitors. my Google Business Profile. my review velocity. which categories i'm missing. which citations have the wrong phone number. all of it loaded in before i say a word.
在我打开任何标签页之前,Claude Cowork 就已经了解我的业务、我的服务区域、我的竞争对手、我的 Google 商家信息、我的评论速度、我遗漏的类别、哪些引用中的电话号码有误等等。所有这些信息在我开口之前就已经加载完毕。
when i sit down to work, i hit a prompt. each one does something that used to take hours.
当我坐下来工作时,我点击一个提示。每个提示都能完成以前需要花费数小时才能完成的工作。
by the time i've run the full stack, i have a complete picture of exactly where i stand on Google and exactly what to fix. not vague recommendations. a prioritized spreadsheet with specific actions, sorted by impact.
当我完成全栈测试后,我就能全面了解我在 Google 上的现状以及需要改进的具体方面。而不是给出模糊的建议。我会得到一份按优先级排序的电子表格,其中包含具体的行动方案,并按影响程度进行排序。
the first time i watched it pull competitor category data, map it against map pack rankings, and highlight every category i was missing - i just stared at the screen. that analysis alone used to take half a day per client.
我第一次看到它提取竞争对手的品类数据,将其与地图包排名进行比对,并高亮显示我遗漏的每一个品类时,我简直目不转睛地盯着屏幕。光是这项分析以前就要花掉每个客户半天的时间。
now it takes minutes.
现在只需要几分钟。

shameless plug : Checkout my TEDx talk: https://youtu.be/2B79SIsRP0w?si=0DsXJi3X_jOf3xaD
厚颜无耻地打个广告:来看看我的 TEDx 演讲吧!https://youtu.be/2B79SIsRP0w?si=0DsXJi3X_jOf3xaD
## what i built
## 我建造的
the system runs inside Claude Cowork. before i run any prompt, i give Claude everything it needs to work from real data instead of guesses:
该系统运行在 Claude Cowork 内部。在运行任何提示符之前,我会将 Claude 需要的所有信息提供给它,以便它能够基于真实数据而不是猜测来运行:
- a folder with my business name, address, phone number, website, GBP URL, service areas, and target keywords - loaded once, never repeated
- 一个包含我的公司名称、地址、电话号码、网站、英镑网址、服务区域和目标关键词的文件夹——只需加载一次,永不重复
- a file for every competitor with their GBP URLs so every audit runs comparisons automatically
- 每个竞争对手都有一个包含其英镑网址的文件,以便每次审核都能自动进行比较。
- my Google Business Profile details uploaded so Claude knows my current categories, attributes, photos, and services before i ask anything
- 我已上传我的 Google 商家资料,这样 Claude 在我提出任何问题之前就能了解我当前的类别、属性、照片和服务。
- a prompt library - one file per SEO task - so every prompt already knows my business when i paste it in
- 一个提示库——每个 SEO 任务对应一个文件——这样,当我粘贴提示时,每个提示都已经了解我的业务了。
that setup is what separates a tool from a system. without it, Claude gives you generic output. with it, every prompt feels like it was written specifically for your business. because it was.这种设置正是工具与系统的区别所在。没有它,Claude 只会给出通用的输出。有了它,每个提示都像是专门为你的业务量身定制的。因为它的确如此。
## part 1: load your business context第一部分:加载您的业务背景
before you run a single prompt, Claude needs to know who you are.在你运行任何提示之前,克劳德需要知道你是谁。
this is the step 90% of people skip. it's also why 90% of people get generic output.这是90%的人都会跳过的步骤。这也是为什么90%的人会得到千篇一律的输出结果。
Example input prompt示例输入提示
open Claude Cowork and paste this in before you do anything else. fill in every bracket:打开 Claude Cowork,在进行任何其他操作之前,请先粘贴以下内容。请填写所有括号:
> "Here is everything you need to know about my business before we start any SEO work. Reference this every time I ask you to run an audit, build a strategy, or analyze competitors. Never ask me for this information again. BUSINESS BASICS: Business name: [your business name] Address: [full address] Phone: [phone number] Website: [website URL] Google Business Profile: [GBP URL] Years in business: [X years]
> Team size: [solo / small team / large team] SERVICES + MARKET: Primary service: [what you do] Secondary services: [service 2], [service 3], [service 4] Service areas: [city 1], [city 2], [city 3], [city 4], [city 5] Target customer: [who your best customer is] Average job value: [$X] SEO GOALS: Top 5 keywords I want to rank for: [keyword 1], [keyword 2], [keyword 3], [keyword 4], [keyword 5] Keywords I currently rank for: [keyword 1], [keyword 2] Keywords I should rank for but don't: [keyword 1], [keyword 2] CURRENT STANDINGS: Google reviews: [X] total, [X] star rating, [X] new reviews per month
> GBP monthly views: [X impressions if known] Monthly website traffic: [X visits if known] Current map pack status: [ranking for X, not ranking for Y] Biggest SEO problem right now: [one sentence - be honest] COMPETITORS: [competitor name] - [GBP URL] - [website] - [why they're beating you if you know] [competitor name] - [GBP URL] - [website] - [why they're beating you if you know] [competitor name] - [GBP URL] - [website] - [why they're beating you if you know] WHAT I'VE ALREADY TRIED: [List any SEO work already done - agency, DIY, tools used, what worked, what didn't] HOW I WANT YOU TO WORK: Always prioritize quick wins over long-term plays unless i ask otherwise. When you give me a recommendation, tell me the impact level (high/medium/low) and how long it will take to see results. Always output data in spreadsheet format when comparing competitors. When you're unsure about something, tell me - don't guess. Never ask me for this information again. Use it as the base for everything we do together."在开始任何 SEO 工作之前,您需要了解以下关于我公司的所有信息。每次我要求您进行审核、制定策略或分析竞争对手时,请参考此信息。以后请不要再向我索要这些信息。公司基本信息:公司名称:[您的公司名称] 地址:[完整地址] 电话:[电话号码] 网站:[网站网址] Google 商家信息:[Google 商家网址] 经营年限:[X 年]
> 团队规模:[单人/小型团队/大型团队] 服务及市场:主要服务:[您的服务内容] 次要服务:[服务 2]、[服务 3]、[服务 4] 服务区域:[城市 1]、[城市 2]、[城市 3]、[城市 4]、[城市 5] 目标客户:[您的最佳客户] 平均单次服务价值:[$X] SEO 目标:我希望排名的前 5 个关键词:[关键词 1]、[关键词 2]、[关键词 3]、[关键词 4]、[关键词 5] 目前排名的关键词:[关键词 1]、[关键词 2] 我应该排名但目前排名较低的关键词:[关键词 1]、[关键词 2] 当前排名:Google 评论:[X] 总数、[X] 星级评分、[X] 每月新增评论
> GBP 每月浏览量:[如果知道,请填写 X 次展示] 每月网站流量:[如果知道,请填写 X 次访问] 当前地图包状态:[X 排名,Y 未排名] 目前最大的 SEO 问题:[一句话 - 请诚实回答] 竞争对手:[竞争对手名称] - [GBP 网址] - [网站] - [如果您知道,请说明他们领先于您的原因] [竞争对手名称] - [GBP 网址] - [网站] - [如果您知道,请说明他们领先于您的原因] [竞争对手名称] - [GBP 网址] - [网站] - [如果您知道,请说明他们领先于您的原因] 我已尝试过的方法:[列出已完成的任何 SEO 工作 - 代理机构、自行操作、使用的工具、哪些有效、哪些无效] 我希望您的工作方式:除非我另有要求,否则始终优先考虑短期见效的方法,而不是长期策略。当你给我提建议时,请告诉我影响程度(高/中/低)以及需要多长时间才能看到效果。在比较竞争对手时,务必以电子表格格式输出数据。如果你对某些事情不确定,请告诉我——不要猜测。以后不要再问我这些信息了。请以此为基础,开展我们所有的合作。
that last line matters. it tells Claude to treat this as permanent context - not a one-time message.最后那句话很重要。它告诉克劳德要把这当作一个永久的背景信息,而不是一次性的信息。
once this is loaded, every prompt you run gets sharper. Claude stops answering a stranger's SEO question and starts answering yours.加载完成后,你运行的每个提示都会更加精准。Claude 不再回答陌生人的 SEO 问题,而是开始回答你的问题。
## part 2: give Claude access to your SEO tools第二部分:授予 Claude 访问您的 SEO 工具的权限
this is the 1 click that changes everything.只需点击一下,一切就会改变。
Claude Cowork runs through a Chrome extension. that means Claude can open any tab in your browser. including Ahrefs. including SEMrush. including Google Search Console.Claude Cowork 通过 Chrome 扩展程序运行。这意味着 Claude 可以打开浏览器中的任何标签页,包括 Ahrefs、SEMrush 和 Google Search Console。
your agency pays thousands per month for analysts to log into these tools and pull data manually. Claude does it in minutes.你们机构每月要花几千美元雇佣分析师登录这些工具,手动提取数据。克劳德几分钟就能搞定。
here's how to set it up:设置方法如下:
step 1: make sure you have the Claude Cowork Chrome extension installed and active.步骤 1: 确保您已安装并激活 Claude Cowork Chrome 扩展程序。
step 2: log into Ahrefs or SEMrush in a Chrome tab. stay logged in. Claude can now access these tools in any session.步骤二: 在 Chrome 标签页中登录 Ahrefs 或 SEMrush,并保持登录状态。克劳德现在可以在任何会话中访问这些工具。
step 3: log into Google Search Console for your property. same thing - stay logged in.步骤三: 登录您的 Google Search Console。同样,保持登录状态。
that's it. that's the 1 click. you're already logged into these tools. you just never told Claude it could use them.就是这样。只需点击一下。你已经登录到这些工具了。你只是从未告诉克劳德它可以使用这些工具。
now every prompt can pull real data instead of guessing.现在每个提示都可以提取真实数据,而不是靠猜测。
## the prompt stack提示堆栈
1. GBP category audit1. 英镑类别审核
this is where i start with every single client. because if your categories are wrong, nothing else matters.这是我服务每个客户的第一道工序。因为如果分类错了,其他一切都无从谈起。
your GBP has a primary category and secondary categories. most business owners picked their primary category when they created their listing years ago and never touched it again. meanwhile competitors have added secondary categories they didn't know existed - and those categories directly control which searches trigger your listing in the map pack.您的 GBP 商家信息包含一个主要类别和若干次要类别。大多数商家在多年前创建商家信息时选择了主要类别,之后便再未更改过。与此同时,竞争对手却添加了他们之前并不知晓的次要类别——而这些类别直接决定了哪些搜索会在地图包中触发您的商家信息。
wrong categories = invisible for high-intent searches. it's that simple.类别错误会导致高意向搜索结果不可见。就这么简单。
the prompt:提示:
> "Open Chrome and go to Google Maps. Search '[service] in [city]' for these 3 keywords: [keyword1], [keyword2], [keyword3]. For each search, note which of my competitors show up in the Map Pack. Then open each competitor's GBP listing and extract their primary category and all secondary categories. Put everything in a spreadsheet. One tab per keyword. Columns: business name, primary category, secondary categories, star rating, review count, ranking position. Highlight any categories my competitors have that I'm missing from my GBP."打开 Chrome 浏览器,访问 Google 地图。搜索“[服务名称] 在 [城市名称]”,并分别使用以下三个关键词:[关键词 1]、[关键词 2]、[关键词 3]。每次搜索后,记下哪些竞争对手出现在地图搜索结果中。然后打开每个竞争对手的 GBP 商家信息,提取其主要类别和所有次要类别。将所有信息整理到一个电子表格中,每个关键词对应一个工作表。表格列包括:商家名称、主要类别、次要类别、星级评分、评论数量和排名。标记出竞争对手拥有而我的 GBP 商家信息中缺少的类别。
why this matters:为什么这件事很重要:
i've had clients add one secondary category and start showing up for a whole new set of searches the next week. fastest win in local SEO.我曾遇到过这样的客户:他们添加了一个二级分类,结果下周就开始出现在一系列全新的搜索结果中。这是本地 SEO 中最快的见效方法。
but the real power is pattern recognition. when you map categories against map pack rankings you start seeing things. like every business ranking for "emergency plumber in [city]" also has "water damage restoration" as a secondary category. those patterns are invisible unless you do this analysis. Claude does the gathering. you do the thinking.但真正的力量在于模式识别。当你将类别与地图包排名进行比对时,你就会发现一些规律。例如,所有在“[城市]紧急水管工”排名中的商家,其二级类别都是“水灾修复”。这些模式只有在进行分析后才会显现。克劳德负责收集数据,而你负责思考。
2. GBP attributes audit2. 英镑属性审计
this one flies under the radar. most people don't even know GBP attributes exist - let alone that they affect rankings and conversions.这一点常常被人忽略。大多数人甚至不知道英镑属性的存在——更不用说它们会影响排名和转化率了。
attributes are the little tags on your profile. "veteran-owned." "free estimates." "24/7 availability." "accepts credit cards." Google uses these to match searchers with businesses. someone searches "24 hour plumber near me" - Google looks at which GBP listings have the 24/7 attribute. someone searches "woman-owned cleaning company" - same thing.属性就是您个人资料上的小标签,例如“退伍军人所有”、“免费估价”、“全天候服务”、“接受信用卡”。谷歌会利用这些标签将搜索者与商家进行匹配。例如,有人搜索“附近的24小时水管工”,谷歌会查看哪些商家信息带有“全天候服务”属性。有人搜索“女性经营的清洁公司”,情况也一样。
your competitors have attributes you don't. guaranteed.你的竞争对手拥有你所不具备的优势,这是肯定的。
the prompt:提示:
> "Open Chrome and go to my Google Business Profile at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, extract every visible attribute and tag -things like 'veteran-owned,' 'free estimates,' 'offers online appointments,' 'wheelchair accessible,' '24/7 availability,' and any others shown. Put everything in a spreadsheet. Columns: attribute name, my listing (yes/no), competitor 1 (yes/no), competitor 2 (yes/no), competitor 3 (yes/no). Highlight every attribute my competitors have that I'm missing. Then list any attributes that ALL top competitors share - those are the baseline requirements for ranking in this market."打开 Chrome 浏览器,访问我的 Google 我的商家信息页面 [URL] 以及以下竞争对手的页面:[URL1]、[URL2]、[URL3]。对于每个商家信息,提取所有可见的属性和标签,例如“退伍军人所有”、“免费估价”、“提供在线预约”、“无障碍设施”、“24/7 全天候服务”以及其他任何显示的属性和标签。将所有内容整理到一个电子表格中。表格列包括:属性名称、我的商家信息(是/否)、竞争对手 1(是/否)、竞争对手 2(是/否)、竞争对手 3(是/否)。突出显示我的竞争对手拥有而我缺少的所有属性。然后列出所有顶级竞争对手共有的属性——这些是在这个市场中获得排名的基本要求。
why this matters:为什么这件事很重要:
attributes are a two-for-one play. they help you rank for more specific searches AND they increase click-through rate because those little tags build trust before someone even clicks your listing.属性可以起到双重作用。它们既能帮助你在更具体的搜索结果中获得排名,又能提高点击率,因为这些小小的标签在有人点击你的列表之前就能建立信任。
the "baseline requirements" part is the key insight. if all three top competitors have "free estimates" and you don't - that's not optional. that's table stakes. this audit shows you what's expected in your market versus what's a differentiator.“基本要求”部分是关键所在。如果三大竞争对手都提供免费估价,而你没有——这不是可选项,而是基本要求。这份审核报告能让你了解市场预期,以及你的差异化优势所在。
3. competitor review teardown3. 竞品拆解分析
reviews are the most visible ranking factor in local SEO. but most business owners look at their competitor's star rating and stop there.评论是本地 SEO 中最显而易见的排名因素,但大多数企业主只看竞争对手的星级评分就止步不前了。
star rating tells you almost nothing. what actually matters is review velocity - how fast they're getting new reviews compared to you. a business with 200 reviews that got 180 of them two years ago is weaker than a business with 90 reviews getting 15 a month. Google tracks this. you should too.星级评分几乎说明不了什么。真正重要的是评论更新速度——也就是他们获得新评论的速度比你快多少。一家两年前获得180条评论、现在拥有200条评论的商家,比一家每月获得15条评论、现在拥有90条评论的商家要弱。谷歌会追踪这一点,你也应该这样做。
the prompt:提示:
> "Open Chrome and go to these competitor GBP listings: [URL1], [URL2], [URL3]. For each competitor, read their last 50 reviews. Extract: total review count, average rating, how many reviews in the last 30/60/90 days, the most mentioned services in reviews, the most mentioned neighborhoods or cities, and any recurring complaints. Then compare their review velocity to mine at [my GBP URL]. Output a spreadsheet with all this data and a separate tab that says exactly how many reviews per month I need to catch the top competitor and how long it will take."打开 Chrome 浏览器,访问以下竞争对手的英镑产品列表:[URL1]、[URL2]、[URL3]。阅读每个竞争对手最近的 50 条评论。提取以下信息:评论总数、平均评分、过去 30/60/90 天内的评论数量、评论中最常提及的服务、最常提及的社区或城市,以及任何反复出现的投诉。然后将他们的评论速度与我的 [我的英镑产品 URL] 进行比较。生成一个包含所有数据的电子表格,并在单独的标签页中详细说明我每月需要多少评论才能赶上排名第一的竞争对手,以及需要多长时间。
why this matters:为什么这件事很重要:
that second tab is your entire review strategy for the next 6-12 months. you'll know exactly how many reviews per month you need.第二个标签页是你未来6-12个月的完整评论策略。你会确切地知道每个月需要多少评论。
but here's the deeper insight - look at what customers mention in reviews. the services they name. the neighborhoods they reference. "great furnace install in highland park" is doing SEO work for that competitor whether they know it or not. reviews with keywords and location names are ranking signals. this data tells you exactly what to ask your happy customers to mention.但更深层次的洞察在于——看看顾客在评论中提到了什么。他们提到的服务、提到的社区等等。“高地公园很棒的暖气炉安装”这样的评论,无论竞争对手是否意识到,都在为他们做 SEO 优化。包含关键词和地点名称的评论是排名信号。这些数据能准确地告诉你应该让满意的顾客提及哪些内容。
4. review response strategy4. 复习应对策略
getting reviews is half the battle. how you respond is the other half.获得评价只是成功的一半,如何回应评价才是另一半。
Google has confirmed that responding to reviews improves local ranking. but most businesses either don't respond at all or paste the same "thanks for your review!" on everything.谷歌已经证实,回复评论可以提升本地排名。但大多数商家要么根本不回复,要么在所有回复里都粘贴同样的“感谢您的评论!”。
your review responses are free real estate for keywords and service mentions. and how you handle negative reviews directly influences whether new customers trust you or scroll past.你的评论回复是展示关键词和服务信息的免费平台。你如何处理差评会直接影响新客户是否信任你,或者直接略过。
the prompt:提示:
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, analyze the last 30 review responses from the business owner. Note: how many reviews have responses vs no response, average response time, whether responses mention specific services or locations, response length and tone, and how negative reviews are handled. Put this in a spreadsheet comparing my response strategy vs competitors. Then write me a review response template system: one template for 5-star reviews that naturally includes service + location keywords, one for 4-star reviews, one for 3-star reviews, and one for 1-2 star reviews that's professional and defuses negativity. Each template should have 3 variations so my responses don't look robotic."打开 Chrome 浏览器,访问我的 GBP 商家页面 [URL] 以及以下竞争对手的页面:[URL1]、[URL2]、[URL3]。分析每个商家页面最近 30 条评论的回复。注意:有多少评论有回复,有多少评论没有回复;平均回复时间;回复是否提及具体服务或地点;回复的长度和语气;以及商家如何处理差评。将这些信息整理到一个电子表格中,对比我的回复策略和竞争对手的策略。然后,为我编写一套评论回复模板:一个用于五星好评的模板(自然地包含服务和地点关键词),一个用于四星好评的模板,一个用于三星好评的模板,以及一个用于一星或二星差评的模板(专业且能化解负面情绪)。每个模板都应该有 3 个不同的版本,这样我的回复就不会显得生硬刻板。
why this matters:为什么这件事很重要:
the template system is the real value here. most businesses struggle with reviews because every response feels like it takes 10 minutes to write. with templates and variations, you respond to any review in under a minute.模板系统才是真正的价值所在。大多数企业都苦于回复评论,因为感觉每条回复都要花上十分钟。有了模板和各种回复选项,你可以在一分钟内回复任何评论。
and those keyword-rich responses add up. 10 reviews a month, each response mentioning your service and city - that's 120 pieces of keyword-rich content on your GBP per year that you didn't have before.这些包含关键词的回复累积起来可不少。每月 10 条评论,每条回复都提到您的服务和所在城市——这意味着您每年能获得 120 条以前没有的、包含关键词的内容。
5. GBP posts strategy5. 英镑发布策略
GBP posts are the most underused feature on the platform. most businesses don't even know they exist.英镑交易是该平台上使用率最低的功能。大多数商家甚至都不知道它们的存在。
posts show up directly on your listing. they expire after 7 days. and posting consistently signals to Google that your business is active. active businesses get preferred placement.帖子会直接显示在您的商家信息中,7 天后过期。持续发布内容会向 Google 表明您的商家活跃。活跃的商家会获得优先展示位置。
your competitors probably aren't posting. that's your advantage right now.你的竞争对手可能都没发帖。这就是你现在的优势。
the prompt:提示:
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, check their GBP posts section. Note: how many posts in the last 90 days, what type of posts, whether posts include images and CTAs, what topics they cover, and how often they post. Put this in a spreadsheet. Then build me an 8-week GBP posting calendar. I want 2-3 posts per week covering: seasonal service promotions, before-and-after project showcases, neighborhood-specific content mentioning areas we serve ([area1], [area2], [area3]), review highlights, and team spotlights. Each post should naturally include at least one target keyword from this list: [keyword1], [keyword2], [keyword3]. Write the first 4 weeks of posts for me - full copy and image suggestions."打开 Chrome 浏览器,访问我的 GBP 商家页面 [URL] 以及以下竞争对手的页面:[URL1]、[URL2]、[URL3]。查看每个商家页面的 GBP 帖子部分。注意:过去 90 天内的帖子数量、帖子类型、帖子是否包含图片和行动号召 (CTA)、帖子涵盖的主题以及发布频率。将这些信息整理到电子表格中。然后,为我制定一个为期 8 周的 GBP 帖子发布计划。我希望每周发布 2-3 篇帖子,内容涵盖:季节性服务促销、项目前后对比展示、提及我们服务区域([area1]、[area2]、[area3])的特定社区内容、客户评价亮点以及团队介绍。每篇帖子都应包含至少一个目标关键词,关键词列表如下:[keyword1]、[keyword2]、[keyword3]。请为我撰写前 4 周的帖子——包括完整的文案和图片建议。
why this matters:为什么这件事很重要:
the competitor analysis almost always reveals the same thing: nobody's posting. that means consistent posting immediately sets you apart.竞争对手分析几乎总是揭示出同样的事实:没人发帖。这意味着持续发帖能让你立刻脱颖而出。
but the real play is neighborhood-specific content. every time you publish a post mentioning "just completed a kitchen remodel in [neighborhood]" you're building location relevance. Google sees your business associated with that area. do this across 8-10 neighborhoods every month and you're building local authority that's extremely hard to replicate.但真正的制胜之道在于针对特定社区的内容。每次你发布一篇提到“刚在[社区]完成厨房改造”的帖子,你就是在提升与该地点的相关性。谷歌会将你的业务与该地区联系起来。每月在8-10个社区这样做,你就能建立起难以复制的本地权威性。
6. services section optimization6. 服务部分优化
Google gives you an entire section to list your services with descriptions. this is prime keyword real estate and almost nobody optimizes it.谷歌提供了一个专门的版块供您列出服务并附上描述。这是绝佳的关键词位置,但几乎没有人会去优化它。
most businesses leave it blank or add services with no descriptions. that's like having a landing page with just a title and no content. Google needs text to understand what you do and match you to searches.大多数企业要么将服务描述留空,要么添加服务却不作任何描述。这就像一个只有标题而没有内容的着陆页。谷歌需要文字信息才能了解你的业务内容,并将你的网站与搜索结果进行匹配。
the prompt:提示:
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, check the services section. Extract: every service listed, whether it has a description, how detailed the descriptions are, and any service categories or groupings. Put this in a spreadsheet comparing my services section vs competitors. Then audit my current services section against my website [URL] and find any services on my site that aren't listed on my GBP. Finally, write optimized descriptions for all my services. Each description should be 2-3 sentences, naturally include target keywords, mention specific service areas where relevant, and include a benefit statement. Here are my core services: [service1], [service2], [service3] and service areas: [area1], [area2], [area3]."打开 Chrome 浏览器,访问我的 GBP 网站 [URL] 以及以下竞争对手的网站:[URL1]、[URL2]、[URL3]。查看每个网站的“服务”部分。提取以下信息:列出的每项服务、是否有描述、描述的详细程度以及服务类别或分组。将这些信息整理到一个电子表格中,对比我的服务部分和竞争对手的服务部分。然后,将我网站上的服务部分与我的网站 [URL] 进行比对,找出我网站上未在 GBP 网站上列出的服务。最后,为所有服务撰写优化后的描述。每条描述应包含 2-3 句话,自然地包含目标关键词,在相关的地方提及具体的服务区域,并包含服务优势说明。以下是我的核心服务:[service1]、[service2]、[service3] 和服务区域:[area1]、[area2]、[area3]。
why this matters:为什么这件事很重要:
your services section is one of the only places on your GBP where you control the text. reviews are written by customers. Q&A can come from anyone. but service descriptions? that's your copy. your keywords. your messaging.在您的 GBP 网站上,服务版块是少数几个您可以完全掌控文本内容的地方之一。评论由顾客撰写,问答环节也由任何人发布。但服务描述呢?那可是您的文案、您的关键词、您的信息!
the cross-reference against your website catches a common mistake: businesses add new services to their site but forget to update their GBP. if you do "trenchless sewer repair" but it's not on your GBP, you're invisible for that search in the map pack.通过与您网站的交叉引用,可以发现一个常见错误:企业在其网站上添加新服务后,忘记更新其英镑服务信息。例如,如果您提供“非开挖式污水管道修复”服务,但该服务未显示在您的英镑服务列表中,那么在地图包中,您将无法在该搜索结果中找到您。
7. GBP description optimization7. 英镑描述优化
your GBP description is 750 characters of prime real estate. most businesses waste it.您的英镑描述占据了750个字符的黄金地段,但大多数企业都浪费了它。
they either leave it blank, copy-paste from their website, or stuff it with keywords that sound robotic. your description needs to do three things: include your primary keywords naturally, mention your core service areas, and convince someone to choose you over the five other businesses on the screen.他们要么留空,要么直接从网站复制粘贴,要么堆砌一些听起来很机械的关键词。你的描述需要做到三点:自然地包含你的主要关键词,提及你的核心服务领域,并说服潜在客户在屏幕上的其他五家企业中选择你。
the prompt:提示:
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. Extract each business's full GBP description. Put them in a spreadsheet with columns: business name, full description text, character count, keywords mentioned, service areas mentioned, unique selling points mentioned, and CTA included. Then analyze what top-ranking competitors emphasize vs what i'm saying. Identify the gaps. Finally, write me 3 versions of an optimized GBP description (max 750 characters each). Version 1: keyword-focused for maximum ranking signal. Version 2: conversion-focused for maximum calls. Version 3: balanced approach. All three must include these keywords: [keyword1], [keyword2], [keyword3] and these service areas: [area1], [area2], [area3]. Make them sound human, not robotic."打开 Chrome 浏览器,访问我的 GBP 商家信息页面 [URL] 以及以下竞争对手的页面:[URL1]、[URL2]、[URL3]。提取每个商家的完整 GBP 商家描述。将它们整理到一个电子表格中,表格包含以下列:商家名称、完整描述文本、字符数、提及的关键词、提及的服务区域、提及的独特卖点以及包含的行动号召 (CTA)。然后分析排名靠前的竞争对手强调的内容与我的描述有何不同,找出差距。最后,请为我撰写 3 个版本的优化版 GBP 商家描述(每个版本最多 750 个字符)。版本 1:以关键词为中心,旨在最大程度地提升排名。版本 2:以转化为中心,旨在最大程度地提高来电量。版本 3:采用平衡的方法。所有三个版本都必须包含以下关键词:[keyword1]、[keyword2]、[keyword3] 以及以下服务区域:[area1]、[area2]、[area3]。请确保描述语气自然,避免使用机械式的表达方式。
why this matters:为什么这件事很重要:
having 3 versions lets you test. run version 1 for 30 days. check impressions and calls. try version 2. most people write one description and forget about it forever. treating it as a testable asset gives you a compounding edge.拥有三个版本便于测试。先运行版本 1 30 天,查看曝光量和通话量,然后再尝试版本 2。大多数人写完一段描述就束之高阁,再也不管它了。但将其视为可测试的资产,能让你获得持续的优势。
8. GBP photo audit8. 英镑照片审核
Google has said that businesses with photos get 42% more requests for directions and 35% more click-throughs. but it's not just about having photos - it's about the right photos uploaded consistently.谷歌表示,拥有照片的商家获得的路线查询请求量会增加 42%,点击率会增加 35%。但这不仅仅是拥有照片的问题——而是要持续上传合适的照片。
most businesses uploaded 10 blurry phone pics three years ago and called it done. meanwhile the competitor dominating the map pack uploads weekly and has before-and-after shots that build trust before anyone even calls.三年前,大多数企业上传了十张模糊的手机照片就完事了。而占据地图包主导地位的竞争对手每周都会上传照片,并提供前后对比图,在客户打电话之前就建立起了信任。
the prompt:提示:
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, count: total photos, photos uploaded in the last 90 days, types of photos (team, jobs, before-after, office, trucks, equipment), and whether any look like stock photos. Put this in a spreadsheet comparing me vs each competitor. i built this system after 14 years of managing local SEO for home services businesses. plumbers. HVAC companies. lawyers. cleaning companies. i've seen what moves rankings and what wastes time.打开 Chrome 浏览器,访问我的 GBP 商家页面 [URL] 以及以下竞争对手的页面:[URL1]、[URL2]、[URL3]。统计每个商家页面的以下数据:照片总数、过去 90 天内上传的照片数量、照片类型(团队照、工作照、前后对比照、办公室照、卡车照、设备照),以及是否有照片看起来像是图库照片。将这些数据整理到一个电子表格中,对比我和每个竞争对手的数据。 我拥有 14 年的本地 SEO 管理经验,服务对象包括家政服务公司、水管工、暖通空调公司、律师事务所和清洁公司。我亲眼见证了哪些因素能够提升排名,哪些因素会浪费时间。
these 20 prompts are the ones that actually move the needle. these are the actual prompts you paste into Claude Cowork and get real output from.这 20 个提示才是真正能产生影响的。这些提示需要粘贴到 Claude Cowork 中才能获得实际结果。
save this. you'll need it.保存好,你会用到的。
before you run a single prompt - load your business context在运行任何提示之前,请先加载您的业务上下文。
shameless plug : Checkout my TEDx talk:https://youtu.be/2B79SIsRP0w?si=0DsXJi3X_jOf3xaD厚颜无耻地打个广告:来看看我的 TEDx 演讲吧!https://youtu.be/2B79SIsRP0w?si=0DsXJi3X_jOf3xaD
> "Here is everything you need to know about my business before we start any SEO work. Reference this every time I ask you to run an audit, build a strategy, or analyze competitors. Never ask me for this information again. BUSINESS BASICS: Business name: [your business name] Address: [full address] Phone: [phone number] Website: [website URL] Google Business Profile: [GBP URL] Years in business: [X years] Team size: [solo / small team / large team] SERVICES + MARKET: Primary service: [what you do] Secondary services: [service 2], [service 3], [service 4] Service areas: [city 1], [city 2], [city 3], [city 4], [city 5] Target customer: [who your best customer is] Average job value: [$X] SEO GOALS:
> Top 5 keywords I want to rank for: [keyword 1], [keyword 2], [keyword 3], [keyword 4], [keyword 5] Keywords I currently rank for: [keyword 1], [keyword 2] Keywords I should rank for but don't: [keyword 1], [keyword 2] CURRENT STANDINGS: Google reviews: [X] total, [X] star rating, [X] new reviews per month GBP monthly views: [X impressions if known] Monthly website traffic: [X visits if known] Current map pack status: [ranking for X, not ranking for Y] Biggest SEO problem right now: [one sentence - be honest] COMPETITORS: [competitor name] - [GBP URL] - [website] - [why they're beating you if you know] [competitor name] - [GBP URL] - [website] - [why they're beating you if you know] [competitor name] - [GBP URL] - [website] - [why they're beating you if you know] WHAT I'VE ALREADY TRIED: [List any SEO work already done - agency, DIY, tools used, what worked, what didn't] HOW I WANT YOU TO WORK: Always prioritize quick wins over long-term plays unless i ask otherwise. When you give me a recommendation, tell me the impact level (high/medium/low) and how long it will take to see results. Always output data in spreadsheet format when comparing competitors. When you're unsure about something, tell me - don't guess. Never ask me for this information again. Use it as the base for everything we do together."在开始任何 SEO 工作之前,您需要了解以下关于我公司的所有信息。每次我要求您进行审核、制定策略或分析竞争对手时,请参考此信息。以后请不要再向我询问这些信息。公司基本信息:公司名称:[您的公司名称] 地址:[完整地址] 电话:[电话号码] 网站:[网站网址] Google 商家信息:[网址] 经营年限:[X 年] 团队规模:[单人/小型团队/大型团队] 服务及市场:主要服务:[您的服务内容] 次要服务:[服务 2]、[服务 3]、[服务 4] 服务区域:[城市 1]、[城市 2]、[城市 3]、[城市 4]、[城市 5] 目标客户:[您的最佳客户] 平均单次服务价值:[$X] SEO 目标:
> 我希望排名的前 5 个关键词:[关键词 1]、[关键词 2]、[关键词 3]、[关键词 4]、[关键词 5] 我目前排名的关键词:[关键词 1]、[关键词 2] 我应该排名但未排名的关键词:[关键词 1]、[关键词 2] 当前排名:Google 评论:[X] 总数、[X] 星级评分、[X] 每月新增评论 GBP 月度浏览量:[X 次展示(如果知道)] 网站月度流量:[X 次访问(如果知道)] 当前地图包状态:[X 个关键词排名,Y 个关键词未排名] 目前最大的 SEO 问题:[一句话 - 请诚实回答] 竞争对手:[竞争对手名称] - [GBP URL] - [网站] - [如果您知道他们为什么领先于您] [竞争对手名称] - [GBP URL] - [网站] - [如果您知道他们为什么领先于您] [竞争对手名称] - [英镑网址] - [网站] - [如果您知道,请说明他们为什么比您强] 我已尝试过:[列出您已完成的所有 SEO 工作 - 代理机构、自行操作、使用的工具、哪些有效、哪些无效] 我希望您如何工作:除非我另有要求,否则请始终优先考虑短期见效的策略,而不是长期策略。当您提出建议时,请告知我影响级别(高/中/低)以及需要多长时间才能看到效果。在比较竞争对手时,请始终以电子表格格式输出数据。如果您对某些事情不确定,请告诉我 - 不要猜测。以后不要再向我询问这些信息。请以此为基础开展我们所有的合作。
once this is loaded, every prompt you run gets sharper. Claude stops answering a stranger's SEO question and starts answering yours.加载完成后,你运行的每个提示都会更加精准。Claude 不再回答陌生人的 SEO 问题,而是开始回答你的问题。
## PART 1: GOOGLE BUSINESS PROFILE (prompts 1-8)第一部分:谷歌商家信息(提示 1-8)
GBP category audit英镑类别审计
this is where i start with every single client. because if your categories are wrong, nothing else matters.这是我服务每个客户的第一道工序。因为如果分类错了,其他一切都无从谈起。
your GBP has a primary category and secondary categories. most business owners picked their primary category when they created their listing years ago and never touched it again. meanwhile competitors have added secondary categories they didn't know existed - and those categories directly control which searches trigger your listing in the map pack.您的 GBP 商家信息包含一个主要类别和若干次要类别。大多数商家在多年前创建商家信息时选择了主要类别,之后便再未更改过。与此同时,竞争对手却添加了他们之前并不知晓的次要类别——而这些类别直接决定了哪些搜索会在地图包中触发您的商家信息。
ALVENTRAMARKETING.COM
wrong categories = invisible for high-intent searches. it's that simple.类别错误会导致高意向搜索结果不可见。就这么简单。
> "Open Chrome and go to Google Maps. Search '[service] in [city]' for these 3 keywords: [keyword1], [keyword2], [keyword3]. For each search, note which of my competitors show up in the Map Pack. Then open each competitor's GBP listing and extract their primary category and all secondary categories. Put everything in a spreadsheet. One tab per keyword. Columns: business name, primary category, secondary categories, star rating, review count, ranking position. Highlight any categories my competitors have that I'm missing from my GBP. Then give me a prioritized list of categories I should add, ranked by how many top competitors have them. Start with the ones all 3 competitors share - those are non-negotiable. End with the ones only 1 competitor has - those are differentiation opportunities."打开 Chrome 浏览器,访问 Google 地图。搜索“[服务名称] 在 [城市名称]”,并分别使用以下三个关键词:[关键词 1]、[关键词 2] 和 [关键词 3]。每次搜索后,记录哪些竞争对手出现在地图搜索结果中。然后打开每个竞争对手的 GBP 列表,提取其主要类别和所有次要类别。将所有信息整理到一个电子表格中,每个关键词对应一个工作表。表格列包括:商家名称、主要类别、次要类别、星级评分、评论数量和排名。标记出竞争对手拥有而我 GBP 中缺少的类别。然后,根据主要竞争对手拥有这些类别的数量,列出我应该添加的类别优先级。首先添加所有三个竞争对手都拥有的类别——这些类别是必须添加的。最后添加只有一位竞争对手拥有的类别——这些类别是差异化机会。
why this matters:为什么这件事很重要:
i've had clients add one secondary category and start showing up for a whole new set of searches the next week. fastest win in local SEO. but the real power is pattern recognition.我曾遇到过这样的客户:他们添加了一个二级分类,结果下周就出现在一系列全新的搜索结果中。这是本地 SEO 中最快的见效方法。但真正的威力在于模式识别。
when you map categories against map pack rankings you start seeing things. like every business ranking for "emergency plumber in [city]" also has "water damage restoration" as a secondary category. those patterns are invisible unless you do this analysis. Claude does the gathering. you do the thinking.当你把类别与地图包排名进行比对时,你会发现一些规律。比如,所有在“[城市]紧急水管工”类别中排名靠前的商家,都会把“水灾修复”作为二级类别。这些规律只有在进行分析后才会显现。克劳德负责收集数据,你负责思考。
2. GBP attributes audit2. 英镑属性审计
most people don't even know GBP attributes exist - let alone that they affect rankings and conversions.大多数人甚至不知道英镑属性的存在——更不用说它们会影响排名和转化率了。
attributes are the little tags on your profile. "veteran-owned." "free estimates." "24/7 availability." "accepts credit cards." Google uses these to match searchers with businesses. your competitors have attributes you don't. guaranteed.属性就是您个人资料页面上的小标签,例如“退伍军人所有”、“免费估价”、“全天候服务”、“接受信用卡”。谷歌会利用这些标签将搜索用户与商家进行匹配。您的竞争对手拥有您没有的属性,这一点毋庸置疑。
> "Open Chrome and go to my Google Business Profile at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, extract every visible attribute and tag - things like 'veteran-owned,' 'free estimates,' 'offers online appointments,' 'wheelchair accessible,' '24/7 availability,' and any others shown. Put everything in a spreadsheet. Columns: attribute name, my listing (yes/no), competitor 1 (yes/no), competitor 2 (yes/no), competitor 3 (yes/no).
> Highlight every attribute my competitors have that I'm missing. Then create three separate lists: Attributes ALL top competitors have - these are table stakes, I need them immediately Attributes 2 out of 3 competitors have - these are strong recommendations Attributes only 1 competitor has - these are differentiation opportunities For each missing attribute, tell me the likely ranking impact (high/medium/low) and whether it also affects click-through rate."打开 Chrome 浏览器,访问我的 Google 商家信息 [URL] 以及以下竞争对手的商家信息:[URL1]、[URL2]、[URL3]。对于每个商家信息,提取所有可见的属性和标签,例如“退伍军人所有”、“免费估价”、“提供在线预约”、“轮椅无障碍”、“24/7 全天候服务”以及其他任何显示的信息。将所有内容整理到一个电子表格中。表格列包括:属性名称、我的商家信息(是/否)、竞争对手 1(是/否)、竞争对手 2(是/否)、竞争对手 3(是/否)。
> 找出竞争对手拥有而我所缺乏的所有属性。然后创建三个单独的列表:所有顶级竞争对手都具备的属性——这些是基本要求,我需要立即拥有;三个竞争对手中有两个拥有的属性——强烈建议拥有;只有一个竞争对手拥有的属性——这些是差异化机会。对于每个缺失的属性,请告诉我它可能对排名产生的影响(高/中/低),以及它是否也会影响点击率。
why this matters: attributes are a two-for-one play. they help you rank for more specific searches AND they increase click-through rate because those little tags build trust before someone even clicks your listing.为什么这很重要:属性可以一举两得。它们既能帮助你在更精准的搜索结果中获得排名,又能提高点击率,因为这些小小的标签在有人点击你的商品信息之前就能建立信任。
3. competitor review teardown3. 竞品拆解分析
star rating tells you almost nothing. what actually matters is review velocity - how fast they're getting new reviews compared to you.星级评分几乎说明不了什么问题。真正重要的是评论速度——他们获得新评论的速度比你快多少。
a business with 200 reviews that got 180 of them two years ago is weaker than a business with 90 reviews getting 15 a month. Google tracks this. you should too.一家两年前获得180条评论、如今拥有200条评论的企业,其竞争力不如一家每月仅获得15条评论、目前拥有90条评论的企业。谷歌会追踪这些信息,你也应该这样做。
> "Open Chrome and go to these competitor GBP listings: [URL1], [URL2], [URL3]. For each competitor, read their last 50 reviews. Extract: Total review count Average star rating How many reviews in the last 30 days How many reviews in the last 60 days How many reviews in the last 90 days The most mentioned services in reviews (list top 5) The most mentioned neighborhoods or cities (list top 5) The most mentioned staff names if any Any recurring complaints or negative themes The top 5 keywords and phrases I should train my customers to mention in reviews based on what's working for competitors"打开 Chrome 浏览器,访问以下竞争对手的英镑报价页面:[URL1]、[URL2]、[URL3]。阅读每个竞争对手的最新 50 条评论。提取以下信息:评论总数、平均星级、过去 30 天内的评论数量、过去 60 天内的评论数量、过去 90 天内的评论数量、评论中最常提及的服务(列出前 5 项)、最常提及的社区或城市(列出前 5 项)、最常提及的员工姓名(如有)、任何反复出现的投诉或负面主题。根据竞争对手的成功经验,我应该指导客户在评论中提及的前 5 个关键词和短语。
why this matters:为什么这件事很重要:
that second tab is your entire review strategy for the next 6-12 months. and the keyword phrases from competitor reviews tell you exactly what to ask your happy customers to mention.第二个标签页包含了你未来 6-12 个月的全部评价策略。而来自竞争对手评价的关键词短语则会告诉你应该让满意的客户提及哪些内容。
"great furnace install in highland park" is doing SEO work for that competitor whether they know it or not.“高地公园优质炉具安装”无论竞争对手是否知情,都在为他们做 SEO 工作。
4. review response strategy4. 复习应对策略
getting reviews is half the battle. how you respond is the other half. Google has confirmed that responding to reviews improves local ranking. your review responses are free real estate for keywords and service mentions.获得评论只是成功的一半,如何回复评论才是另一半。谷歌已经证实,回复评论可以提升本地排名。你的评论回复相当于免费获得了关键词和服务提及的宣传位。
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, analyze the last 30 review responses from the business owner. Extract: Total reviews vs responses (calculate response rate %) Average response time if estimable from dates Whether responses mention specific services Whether responses mention specific locations or neighborhoods Average response length in words Tone (formal/casual/personal)
> How negative reviews are handled - do they apologize, offer resolution, get defensive? Any patterns in language that seem to perform well based on reply engagement Put this in a spreadsheet comparing my response strategy vs competitors. Then build me a complete review response template system: 3 variations for 5-star reviews that naturally include [service keyword] + [city keyword] 3 variations for 4-star reviews that acknowledge the slight gap and invite return 3 variations for 3-star reviews that take accountability and offer resolution 3 variations for 1-2 star reviews that are professional, empathetic, and defuse negativity without being defensive Each template should be 40-80 words. Make them sound like a real person wrote them, not a robot."打开 Chrome 浏览器,访问我的 GBP 商家信息页面 [URL] 以及以下竞争对手的页面:[URL1]、[URL2]、[URL3]。分析每个商家信息页面中商家最近 30 条的回复。提取以下信息:评论总数与回复数(计算回复率 %);平均回复时间(如果可以根据日期估算);回复中是否提及具体服务;回复中是否提及具体地点或社区;平均回复字数;回复语气(正式/随意/个人化)。
> 如何处理差评?是道歉、提供解决方案还是采取防御姿态?根据回复互动情况,哪些语言模式似乎效果良好?请将这些信息整理到电子表格中,对比我的回复策略和竞争对手的策略。然后,为我构建一套完整的评论回复模板系统:针对五星好评,提供 3 个版本,自然地包含[服务关键词] + [城市关键词];针对四星好评,提供 3 个版本,承认服务存在一些不足并邀请顾客再次光顾;针对三星差评,提供 3 个版本,承担责任并提供解决方案;针对一星或二星差评,提供 3 个版本,专业、富有同理心,在不采取防御姿态的情况下化解负面情绪。每个模板应包含 40-80 个单词。确保回复听起来像是真人撰写的,而不是机器人生成的。
why this matters: 10 reviews a month, each response mentioning your service and city -that's 120 pieces of keyword-rich content on your GBP per year that you didn't have before. and the template system means you respond to any review in under 60 seconds.为什么这很重要:每月 10 条评论,每条回复都会提及您的服务和所在城市——这意味着您每年可以节省 120 条以前没有的、包含关键词的内容。而且,模板系统意味着您可以在 60 秒内回复任何评论。
5. GBP posts strategy5. 英镑发布策略
GBP posts are the most underused feature on the platform.英镑交易是该平台上使用率最低的功能。
most businesses don't even know they exist. posts show up directly on your listing, expire after 7 days, and posting consistently signals to Google that your business is active. active businesses get preferred placement. your competitors probably aren't posting. that's your advantage right now.大多数企业甚至都不知道它们的存在。帖子会直接显示在您的商家信息中,7 天后过期,持续发布帖子会向 Google 表明您的企业活跃。活跃的企业会获得优先展示位置。您的竞争对手可能没有发布帖子。这就是您目前的优势。
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, check their GBP posts section and record: total posts in the last 90 days, post frequency in posts per week on average, post types used (offer/update/event/product), whether posts include images, whether posts include a call to action button, topics and themes covered, any seasonal or promotional patterns, and estimated engagement if visible.
> Put this in a spreadsheet. Then build me a complete 8-week GBP posting calendar with 2-3 posts per week using a mix of seasonal service promotions, before-and-after project showcases, neighborhood-specific posts mentioning [area1], [area2], [area3], review highlights, team spotlights, and educational posts about common problems we solve. Each post must naturally include at least one of these target keywords: [keyword1], [keyword2], [keyword3], should be 100-150 words with a clear CTA, and include an image description so I know exactly what photo to take. Write the full copy for all posts in weeks 1-4 and give me detailed outlines for weeks 5-8."打开 Chrome 浏览器,访问我的英镑产品页面 [URL] 以及以下竞争对手的页面:[URL1]、[URL2]、[URL3]。对于每个页面,查看其英镑产品帖子部分并记录:过去 90 天内的帖子总数、平均每周的帖子频率、使用的帖子类型(优惠/更新/活动/产品)、帖子是否包含图片、帖子是否包含行动号召按钮、涵盖的主题、任何季节性或促销模式,以及(如果可见)预估互动量。
> 请将这些信息整理到电子表格中。然后,请为我制定一份完整的为期 8 周的 GBP 发帖计划,每周发布 2-3 篇帖子,内容包括季节性服务推广、项目前后对比展示、提及 [area1]、[area2]、[area3] 的社区特定帖子、客户评价亮点、团队介绍以及关于我们解决的常见问题的教育性帖子。每篇帖子必须自然地包含以下目标关键词之一:[keyword1]、[keyword2]、[keyword3],字数应在 100-150 字之间,并包含清晰的行动号召 (CTA),以及图片描述,以便我准确选择要拍摄的照片。请撰写前 4 周所有帖子的完整文案,并提供第 5-8 周的详细大纲。
why this matters: the competitor analysis almost always reveals the same thing: nobody's posting.为什么这很重要:竞争对手分析几乎总是揭示出同一件事:没有人发帖。
consistent posting immediately sets you apart. and neighborhood-specific posts build location relevance that's extremely hard to replicate. every post mentioning a specific area tells Google your business is associated with that neighborhood.持续发布内容能立即让你脱颖而出。而针对特定社区发布的内容则能建立起难以复制的地域相关性。每一条提及特定区域的帖子都会告诉谷歌,你的企业与该社区相关联。
6. services section optimization6. 服务部分优化
Google gives you an entire section to list your services with descriptions. this is prime keyword real estate and almost nobody optimizes it. most businesses leave it blank or add services with no descriptions - that's like having a landing page with just a title and no content.谷歌提供了一个专门的版块供您列出服务并添加描述。这可是绝佳的关键词位置,但几乎没人会去优化。大多数企业要么留空,要么只添加服务而不做任何描述——这就像一个只有标题而没有内容的着陆页。
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, extract the complete services section including every service listed, whether each service has a description, the full text of each description if present, how descriptions are structured (problem-solution, feature-benefit, or keyword-heavy), which services appear in every competitor's listing because those are non-negotiable, and which services appear in some but not all because those are opportunities. Put this in a comparison spreadsheet.
> Then audit my current services section against my website at [URL] and identify services on my site that aren't in my GBP, services in my GBP that have no description, and services where my description is weaker than competitors. Finally, write fully optimized descriptions for all my services - each one should be 2-3 sentences and 40-60 words, naturally include the primary service keyword, mention at least one specific service area from [area1], [area2], or [area3], include a specific benefit or outcome the customer gets, and sound like a real business wrote it not an SEO tool. Here are my core services: [service1], [service2], [service3], [service4], [service5]."打开 Chrome 浏览器,访问我的 GBP 产品列表 [URL] 以及以下竞争对手的产品列表:[URL1]、[URL2]、[URL3]。对于每个产品列表,提取完整的“服务”部分,包括列出的所有服务、每项服务是否有描述、如果有描述,则提取完整的描述文本、描述的结构(问题-解决方案、功能-优势或关键词密集型)、哪些服务在所有竞争对手的产品列表中都出现(因为这些服务是不可或缺的),以及哪些服务在部分竞争对手的产品列表中出现(因为这些服务是潜在的改进机会)。将这些信息整理到一个对比表格中。
> 然后,请对照我的网站 [URL] 审核我当前的“服务”部分,找出网站上未包含在我的英镑清单中的服务、包含但缺少描述的服务,以及描述不如竞争对手的服务。最后,为所有服务撰写完全优化的描述——每条描述应包含 2-3 句话,40-60 个单词,自然地包含主要服务关键词,提及 [area1]、[area2] 或 [area3] 中至少一个具体的服务领域,包含客户获得的具体益处或成果,并且听起来像是出自真正的企业之手,而不是 SEO 工具。以下是我的核心服务:[service1]、[service2]、[service3]、[service4]、[service5]。
why this matters: your services section is one of the only places on your GBP where you control the text completely. reviews are written by customers. Q&A can come from anyone. but service descriptions? that's your copy, your keywords, your messaging. the cross-reference against your website catches a common mistake - businesses add new services to their site but forget to update their GBP. if you do "trenchless sewer repair" but it's not on your GBP, you're invisible for that search in the map pack.为什么这很重要:您的服务部分是您在 GBP(地图包)上为数不多的可以完全掌控文本的地方之一。评论由客户撰写,问答环节可以由任何人发布,但服务描述呢?那是您的文案、关键词和信息。与您网站的交叉引用可以发现一个常见的错误——商家在网站上添加了新服务,却忘记更新 GBP。如果您提供“非开挖式污水管道修复”服务,但该服务未在您的 GBP 上列出,那么在地图包中搜索该服务时,您将无法找到。
7. GBP description optimization7. 英镑描述优化
your GBP description is 750 characters of prime real estate. most businesses waste it. they either leave it blank, copy-paste from their website, or stuff it with keywords that sound robotic.您的英镑描述占据了750个字符的黄金位置,但大多数企业却浪费了这宝贵的空间。他们要么留空,要么直接从网站复制粘贴,要么堆砌一些听起来很机械的关键词。
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. Extract each business's full GBP description and put them in a spreadsheet with these columns: business name, full description text, character count, primary keyword used (yes/no and which one), secondary keywords mentioned, service areas mentioned, years in business or trust signals mentioned, unique selling points mentioned, CTA included (yes/no and what it says), and overall tone (professional/casual/urgent/local).
> Then analyze what ALL top-ranking competitors mention because those are non-negotiable elements, what no one mentions that I could own, and what I'm currently saying that nobody else bothers to say. Finally, write me 3 versions of an optimized GBP description each under 750 characters: Version 1 is keyword-focused with maximum ranking signal where every character is a keyword opportunity; Version 2 is conversion-focused and written to make someone pick up the phone right now; Version 3 is trust-focused and built around years of experience, reviews, and local credibility. All three must include [keyword1], [keyword2], [keyword3] and service areas [area1], [area2], [area3]. Make them sound like a human wrote them at 11pm after a long day, not a marketing team."打开 Chrome 浏览器,访问我的 GBP 商家信息页面 [URL] 以及以下竞争对手的页面:[URL1]、[URL2]、[URL3]。提取每家商家的完整 GBP 商家描述,并将其放入包含以下列的电子表格中:商家名称、完整描述文本、字符数、使用的主要关键词(是/否以及具体使用哪个关键词)、提及的次要关键词、提及的服务区域、提及的经营年限或信任度指标、提及的独特卖点、是否包含 CTA(是/否以及 CTA 的内容)以及整体语气(专业/休闲/紧急/本地)。
> 然后分析所有排名靠前的竞争对手都提到了什么,因为这些是不可妥协的要素;分析哪些没人提到但我可以独占的要素;以及分析我目前正在谈论但其他人却忽略的内容。最后,请为我撰写三个优化后的英镑描述版本,每个版本不超过750个字符:版本1以关键词为中心,力求最大程度提升排名,确保每个字符都是关键词机会;版本2以转化为中心,旨在让潜在客户立即拿起电话;版本3以信任为中心,围绕多年的经验、客户评价和本地信誉构建。所有三个版本都必须包含[关键词1]、[关键词2]、[关键词3]以及服务区域[区域1]、[区域2]、[区域3]。请确保这些描述听起来像是作者在一天工作结束后,于晚上11点撰写的,而不是出自营销团队之手。
why this matters: having 3 versions lets you test. run version 1 for 30 days, check impressions and calls, then try version 2. most people write one description and forget about it forever. treating it as a testable asset gives you a compounding edge that nobody else in your market is doing.为什么这很重要:拥有三个版本可以让你进行测试。先运行版本 1 30 天,查看曝光量和通话量,然后再尝试版本 2。大多数人写完一个描述就束之高阁。将其视为可测试的资产,能让你获得市场上其他竞争对手无法企及的复利优势。
8. GBP photo audit8. 英镑照片审核
businesses with photos get 42% more requests for directions and 35% more click-throughs. but it's not just about having photos - it's about the right photos uploaded consistently. most businesses uploaded 10 blurry phone pics three years ago and called it done.拥有照片的商家获得的路线查询请求量增加了 42%,点击率提高了 35%。但这不仅仅是拥有照片的问题——更重要的是持续上传高质量的照片。大多数商家三年前上传了 10 张模糊的手机照片就完事了。
> "Open Chrome and go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, analyze the photo section completely and record: total photo count, estimated photos uploaded in the last 30 days, estimated photos uploaded in the last 90 days, photo types present (team shots, job site photos, before/after, trucks/vehicles, equipment, office/storefront, completed work close-ups), photo quality (professional vs phone shots), whether any look like stock photos, whether photos include people or faces, whether photos show specific neighborhoods or recognizable local landmarks, and average photos per week based on upload frequency.
> Put this in a spreadsheet comparing me vs each competitor. Then build me a specific 8-week photo upload plan with the exact number of photos to upload per week to beat the top competitor's velocity by 50%, a specific shot list for each week including what to photograph and where and why, which weeks to prioritize before/afters vs team shots vs trucks vs completed installs, a naming convention for photos that includes service keywords and location names, and instructions for geotagging photos to specific neighborhoods we serve: [area1], [area2], [area3]. No generic office photos - every photo should be working as a ranking signal."打开 Chrome 浏览器,访问我的 GBP 商家信息页面 [URL] 以及以下竞争对手的商家信息页面:[URL1]、[URL2]、[URL3]。对每个商家信息页面,完整分析照片部分并记录:照片总数、过去 30 天内上传的估计照片数量、过去 90 天内上传的估计照片数量、照片类型(团队合影、工地照片、前后对比照、卡车/车辆照片、设备照片、办公室/店面照片、完工特写照片)、照片质量(专业照片与手机拍摄照片)、是否有类似图库照片的照片、照片中是否包含人物或人脸、照片是否展示了特定街区或可识别的当地地标,以及根据上传频率计算的平均每周照片数量。
> 把这些信息整理成电子表格,对比我和每个竞争对手的情况。然后制定一个具体的 8 周照片上传计划,包括每周上传照片的确切数量,目标是比排名第一的竞争对手的上传速度高出 50%。每周都要制定一份具体的拍摄清单,包括拍摄内容、拍摄地点和原因,以及优先拍摄哪些照片(例如前后对比照、团队合影、车辆照片或已完成的安装照片)。此外,还要制定一套照片命名规则,包含服务关键词和地点名称,并说明如何将照片地理标记到我们服务的特定区域:[area1]、[area2]、[area3]。不要上传通用的办公室照片——每张照片都应该起到提升排名的作用。
why this matters: consistency beats volume. uploading 50 photos in one day then nothing for 6 months tells Google you're not active. uploading 3-5 quality photos every week tells Google your business is alive and thriving. the naming convention and geotagging instructions alone are worth the price of admission - most businesses have no idea photo metadata affects local rankings.为什么这很重要:持续性胜过数量。一天上传 50 张照片,然后 6 个月杳无音讯,会让谷歌认为你不活跃。每周上传 3-5 张高质量照片,则会让谷歌觉得你的企业活跃且蓬勃发展。单是照片命名规范和地理标记指南就值回票价——大多数企业根本不知道照片元数据会影响本地排名。
## PART 2: WEBSITE (prompts 9-13)第二部分:网站(提示 9-13)
9. keyword gap audit9. 关键词差距审核
find every keyword your competitors rank for that you don't. this is where the revenue your website should be generating is hiding.找到竞争对手排名靠前而你没有排名的所有关键词。你的网站本应产生的收入就隐藏在这里。
> "Open Chrome and log into my SEMrush account at semrush. com. Go to the Keyword Gap tool and enter my domain [yourdomain. com] and these 3 competitor domains: [competitor1. com], [competitor2. com], [competitor3. com].
> Filter results to show only keywords where competitors rank in positions 1-20 but I don't rank at all and export this list. From that list, filter down further to only keywords that meet all of these criteria: monthly search volume between 100 and 2,000 which is the local intent sweet spot, keyword contains at least one of these words: [city name], [service type], 'near me', 'emergency', 'best', 'local', and keyword difficulty under 40. For the top 20 keywords from that filtered list, tell me the current search volume, keyword difficulty, which competitors rank for it and at what position, whether I have any existing page that could rank for it with optimization, and whether I need a new page to target it. Output as a spreadsheet sorted by opportunity score where high volume plus low difficulty plus multiple competitors ranking equals highest priority. Add a final column called 'Action Required' that says either 'Optimize existing page' or 'Create new page' for each keyword."“打开 Chrome 浏览器,登录我的 SEMrush 帐户(网址为 semrush.com)。转到关键词差距工具,输入我的域名 [yourdomain.com] 和这 3 个竞争对手的域名:[competitor1.com]、[competitor2.com]、[competitor3.com]。
> 筛选结果,仅显示竞争对手排名在前 20 位而我完全没有排名的关键词,并导出此列表。从该列表中,进一步筛选,仅保留满足以下所有条件的关键词:月搜索量在 100 到 2000 之间(这是本地搜索意图的最佳范围),关键词包含以下至少一个词:[城市名称]、[服务类型]、“附近”、“紧急”、“最佳”、“本地”,以及关键词难度低于 40。对于筛选后的列表中排名前 20 的关键词,告诉我它们的当前搜索量、关键词难度、哪些竞争对手排名以及排名位置、我是否有任何现有页面可以通过优化获得排名,以及我是否需要创建一个新页面来定位这些关键词。输出为电子表格,并按机会评分排序,其中高搜索量、低难度和多个竞争对手排名等于最高优先级。添加最后一列“所需操作”,为每个关键词填写“优化现有页面”或“创建新页面”。
why this matters: most businesses are invisible for searches their competitors are winning every day. this audit shows you exactly where the revenue gap is and what to do about it. the filtered list removes all the noise and gives you only the keywords worth going after - the ones with real buyer intent and real search volume.为什么这很重要:大多数企业在竞争对手每天都在抢占先机的搜索结果中都处于隐形状态。这份审核报告能精准地指出收入差距所在,并指导您如何弥补。筛选后的列表剔除了所有无关信息,只为您提供真正值得投入的关键词——那些具有真实购买意向和实际搜索量的关键词。
10. money page audit10. 资金页面审核
most local business websites have the wrong pages ranking. or no pages ranking at all. this audit fixes that.大多数本地企业网站的页面排名都不正确,甚至根本没有页面排名。这项审核可以解决这个问题。
> ]. Go to Search Results, set the date range to last 3 months, and export all queries and pages. For each page on my site, tell me what keywords it currently ranks for, the average position for each keyword, impressions and clicks for each keyword, and whether the page is optimized for the keyword it's ranking for or whether it's ranking accidentally.
> Then identify: pages ranking in positions 4-15 for high-value keywords because these need one optimization push to hit top 3, pages with high impressions but low clicks because that's a title and meta description problem, pages with zero rankings because those are either dead weight or untapped opportunity, and keywords I'm ranking for on a page that isn't the right page for that keyword because that's a cannibalization issue. Then build me a priority action list with quick wins being pages to optimize this week for immediate ranking improvement, medium effort being pages to rebuild over the next month, and long term being new pages to create over the next 90 days. For each item include the current position, target position, estimated time to see improvement, and exact on-page changes needed.""Open Chrome and go to my Google Search Console atsearch.google.com/search-console, log in, and access the property for [yourdomain.comsearch.google.com/search-console 登录并访问该属性[yourdomain.com
why this matters: most businesses are sitting on page 2 rankings that are one title tag change away from page 1. this audit finds them all and tells you exactly what to fix first - no guesswork, no wasted effort.为什么这很重要:大多数企业都处于第二页排名,只需更改一个标题标签就能进入第一页。这项审核可以找出所有这些问题,并准确地告诉你首先应该修复什么——无需猜测,无需浪费精力。
11. service + city page builder11. 服务 + 城市页面构建器
the fastest way to rank in multiple cities is a dedicated page per service per city. most businesses have one generic service page and wonder why they don't show up in cities 30 minutes away.在多个城市获得排名的最快方法是为每个城市的每个服务创建一个专属页面。大多数企业只有一个通用的服务页面,却不明白为什么在距离他们30分钟车程的城市都看不到他们的广告。
> "I need to build location-specific service pages for my website. My primary service is [your main service], the cities I serve are [city1], [city2], [city3], [city4], [city5], my website is [URL], and my target keyword pattern is [service] + [city], [service] near [city], best [service] in [city]. First open Chrome and check my website at [URL] and tell me which city plus service combination pages already exist and which are missing.
> Then for each missing combination write a fully optimized page that includes: an SEO title under 60 characters that naturally includes service and city, a meta description under 155 characters that includes service and city and a compelling reason to click, an H1 heading with service and city written naturally, an opening paragraph of 100 words that addresses the specific pain point of someone in that city needing this service right now, a why choose us section of 150 words specific to that city mentioning local landmarks or neighborhoods or area-specific challenges where relevant, a service details section of 200 words covering what the service includes and what the process looks like and what the customer gets, a social proof section with a placeholder for reviews from that city, a FAQ section with 3 questions specific to customers in that city, and a CTA with phone number and 'Call now for same-day service in [city]'. For each page also give me the exact URL slug, 3 internal linking opportunities from existing pages on my site, and 2 local citations or directories where I should list this specific city plus service combination."我需要为我的网站创建特定地点的服务页面。我的主要服务是[您的主要服务],我服务的城市有[city1]、[city2]、[city3]、[city4]、[city5],我的网站是[URL],我的目标关键词模式是[服务] + [城市]、[服务]在[城市]附近、[城市]中最好的[服务]。请先打开 Chrome 浏览器,访问我的网站[URL],告诉我哪些城市+服务组合的页面已经存在,哪些页面缺失。
> 然后,针对每个缺失的组合,编写一个完全优化的页面,其中包含:一个不超过 60 个字符的 SEO 标题,自然地包含服务和城市;一个不超过 155 个字符的元描述,包含服务和城市,并提供一个引人入胜的点击理由;一个包含服务和城市的 H1 标题,自然地写出;一个 100 字的开头段落,针对该城市用户当前需要此服务的具体痛点;一个 150 字的“为什么选择我们”部分,针对该城市,提及当地地标、社区或相关区域挑战;一个 200 字的服务详情部分,涵盖服务内容、流程以及客户可获得的服务;一个包含该城市用户评价占位符的社交证明部分;一个包含 3 个针对该城市客户的常见问题的常见问题解答部分;以及一个包含电话号码和“立即致电,即可在[城市]享受当日服务”的行动号召按钮。此外,请提供每个页面的确切 URL 别名、3 个来自我网站现有页面的内部链接机会,以及 2 个本地引用或目录,以便我列出该特定城市和服务组合。
why this matters: Google ranks pages not websites. if you don't have a page specifically about [service] in [city], you will not rank for that search. this prompt builds the entire location page stack in one session - the work that would take a team of writers weeks gets done before lunch.为什么这很重要:谷歌对网页而非网站进行排名。如果您没有专门介绍[城市][服务]的网页,您的网站就不会在该搜索结果中获得排名。此提示可在一次会话中构建整个位置页面堆栈——一个写作团队需要数周才能完成的工作,现在午饭前就能完成。
12. Google Search Console analysis12. Google Search Console 分析
most business owners log into GSC, get overwhelmed, and close the tab. this prompt makes sense of all of it and finds the revenue hiding on page 2.大多数企业主登录 Google Search Console(GSC)后,都会被各种信息搞得眼花缭乱,然后直接关闭页面。而这个提示能帮你理清所有信息,并找到隐藏在第二页的收入来源。
> ]. Export the last 90 days of search performance data including all queries, all pages, clicks, impressions, CTR, and average position. Find my page 2 goldmine by identifying every keyword where I rank between position 11 and 20 with at least 100 impressions per month - these are my highest priority optimization targets because a jump from position 15 to position 5 is worth more than creating 10 new pages. For each page 2 keyword, open the page that's ranking for it on my site and tell me whether the keyword is in the title tag, whether it's in the H1, whether it's in the first 100 words of the page, how many words the page is, whether the page has internal links pointing to it, and what the current meta description says.
> Then build me a 30-day optimization sprint where week 1 covers title tag and H1 fixes for the top 10 page 2 keywords, week 2 covers content additions for pages that are too thin (under 500 words), week 3 covers internal linking fixes with exactly which pages should link to which pages, and week 4 covers meta description rewrites to fix pages with high impressions but low CTR. For every single fix, write me the exact new copy - don't give me instructions, give me the actual title tag and H1 and meta description I should use.""Open Chrome and log into Google Search Console atsearch.google.com/search-consolefor my property [yourdomain.comsearch.google.com/search-console 我的财产[yourdomain.com
why this matters: page 2 keywords are the lowest hanging fruit in all of SEO. someone is already searching for exactly what you offer - you're just one optimization push away from being visible. this prompt finds every single one of them and tells you exactly what to write.为什么这很重要:第二页关键词是 SEO 中最容易获取的资源。已经有人在搜索你提供的产品或服务——你只需稍作优化就能获得曝光。这个提示会找到所有这些关键词,并告诉你应该写些什么。
13. review sentiment analysis13. 评论情感分析
this is the prompt most agencies don't know exists. it takes your competitor's reviews and reverse-engineers the exact emotional language customers use - then builds that language into your website copy, GBP content, and review request scripts. the result is content that resonates at a gut level because it's written in the words your actual customers use.这是大多数代理机构都不知道存在的技巧。它会分析竞争对手的评论,反向推导出客户使用的精准情感语言,然后将这些语言融入到你的网站文案、GBP 内容和评论请求脚本中。最终呈现的内容能够触动人心,因为它使用了你的客户实际使用的语言。
> "Open Chrome and go to these competitor GBP listings: [URL1], [URL2], [URL3]. Read through the last 100 reviews for each competitor. I want you to do a deep sentiment analysis across all reviews. Extract: the top 20 emotional words customers use most frequently (e.g. 'relieved', 'impressed', 'finally', 'trustworthy'), the top 10 specific outcomes customers mention (e.g. 'fixed in one visit', 'no mess left behind', 'arrived on time'), the top 5 fears or frustrations mentioned before the service was done (e.g. 'worried it would cost a fortune', 'other companies kept canceling'), the exact phrases customers use when they recommend to others (these are the money phrases for your website), and any language patterns that appear in 5-star reviews but not in 3-star reviews.
> Then do the same analysis for my reviews at [my GBP URL]. Compare the sentiment and language between my reviews and my top competitor's reviews and tell me where the emotional gaps are. Finally use all of this data to rewrite: my GBP description using the emotional language real customers use, my homepage headline and subheadline, my review request script so customers naturally use the right words and phrases, and 3 social proof statements I can put on my website that mirror how my best customers talk about my service."打开 Chrome 浏览器,访问以下竞争对手的英镑报价页面:[URL1]、[URL2]、[URL3]。阅读每个竞争对手的最新 100 条评论。请对所有评论进行深入的情感分析。提取以下内容:客户最常使用的 20 个情感词汇(例如“如释重负”、“印象深刻”、“终于”、“值得信赖”),客户提及最多的 10 个具体结果(例如“一次上门就解决了”、“没有留下任何垃圾”、“准时到达”),客户在服务完成前最常提及的 5 个担忧或不满(例如“担心费用太高”、“其他公司总是取消预约”),客户向他人推荐时使用的确切短语(这些是您网站的关键短语),以及出现在五星评论中但未出现在三星评论中的任何语言模式。
> 然后,对[我的英镑网址]上的评论进行同样的分析。比较我的评论和主要竞争对手的评论在情感和语言上的差异,找出情感上的差距。最后,利用所有这些数据来重写:我的英镑产品描述(使用真实客户使用的情感语言)、我的首页标题和副标题、我的评论请求脚本(使客户自然地使用恰当的词语和短语),以及3条可以放在我网站上的社交证明语句(反映我的最佳客户如何评价我的服务)。
why this matters: most businesses write their own website copy about themselves. the businesses that dominate write their copy in the language their customers actually use. review sentiment analysis finds that language - the exact words that make a stranger trust you enough to call. this is what conversion rate optimisation actually looks like for local businesses.为什么这很重要:大多数企业都自己撰写网站文案。而那些占据主导地位的企业,会使用客户实际使用的语言来撰写文案。评论情感分析能够找到这种语言——正是那些能让陌生人信任你并最终打电话的精准措辞。这才是本地企业转化率优化的真正意义所在。
## PART 3: BACKLINKS + AUTHORITY (prompts 14-16)第三部分:反向链接 + 权威性(提示 14-16)
14. competitor backlink audit14. 竞争对手反向链接审核
backlinks are trust transfer. you don't need hundreds. you need the right ones. this prompt finds exactly where your competitors are getting their authority from.反向链接是信任的传递。你不需要成百上千个链接,你需要的是正确的链接。这个提示能精准地找到你的竞争对手的权威来源。
> ]. Then find my link opportunities by identifying domains that link to ALL 3 competitors but not to me because those are highest priority, domains that link to 2 competitors but not to me because those are medium priority, and domains that link to 1 competitor but not to me because those are worth reviewing. For each high-priority link opportunity tell me the domain name and URL, the DR of the domain, what type of site it is (directory/news/blog/association/sponsor), how my competitor earned the link (guest post/sponsorship/citation/PR mention), my realistic chance of getting a similar link (high/medium/low), and the exact outreach strategy I should use.
> Then build me a prioritized 90-day link building plan where month 1 covers the 5 easiest links to get such as directories and citations and local associations, month 2 covers 5 medium-effort links such as local news and sponsor opportunities and guest posts, and month 3 covers the 5 authority links worth pursuing such as industry publications and local government and universities. For every single link include the contact method and write me the full outreach email I can send immediately.""Open Chrome and log into my Ahrefs account atahrefs.com. Go to Site Explorer and enter [competitor1.com] first. Export their full backlink profile filtered to dofollow links only, DR of linking domain 20 or higher, traffic of linking domain 100 or more monthly visits, and link type not sitewide so no footer or sidebar links. Repeat this for [competitor2.com] and [competitor3.comahrefs.com 转到站点浏览器并输入[competor1.com 首先,导出他们的完整反向链接配置文件,筛选条件为:仅包含可追踪链接、链接域的 DR 值≥20、链接域的月访问量≥100 次,且链接类型非全站链接(即不包含页脚或侧边栏链接)。对以下链接重复此操作:competor2.com] 和 [compitor3.com
why this matters: 2-4 real contextual links per month compounds faster than 20 random directory submissions. this audit removes all the guesswork - you know exactly who to target, exactly how they earned the link, and exactly what to say when you reach out.为什么这很重要:每月 2-4 个真实的上下文链接比 20 个随机目录提交的链接增长速度更快。这项审核消除了所有猜测——您可以准确地知道目标客户是谁,他们是如何获得链接的,以及联系他们时应该说什么。
15. local citation audit15. 本地引用审核
citations are how Google verifies your business is real. inconsistent NAP data across directories is one of the most common local SEO killers and most businesses have no idea how many wrong citations are actively working against them.引用是谷歌验证您的企业真实性的方式。不同目录中不一致的 NAP(名称、地址、电话号码)数据是本地 SEO 最常见的杀手之一,而大多数企业根本不知道有多少错误的引用正在对他们造成负面影响。
> "My business information is: Name: [exact business name], Address: [exact address including suite or unit if applicable], Phone: [phone number], Website: [URL]. Open Chrome and search for my business name across these platforms one by one: Google Business Profile, Yelp, Bing Places, Apple Maps, Facebook, BBB, Angi, HomeAdvisor, Thumbtack, Houzz, Yellow Pages, Manta, Foursquare, Superpages, Citysearch, and any industry-specific directories for [your industry]. For each platform record whether my listing exists, the business name as listed (exact), the address as listed (exact), the phone number as listed (exact), the website URL as listed, whether there are duplicate listings, and the star rating and review count if applicable.
> Create a spreadsheet with all findings and flag every inconsistency in red. Then give me a priority fix list showing which inconsistencies are most damaging to local rankings, step-by-step instructions for correcting each one, a list of high-value directories where I have no listing at all and should create one immediately, and a monthly citation maintenance checklist so this problem never comes back."我的商家信息如下:名称:[完整商家名称],地址:[完整地址,包括套房或单元,如有],电话:[电话号码],网站:[网址]。请打开 Chrome 浏览器,在以下平台逐一搜索我的商家名称:Google 我的商家、Yelp、Bing Places、Apple Maps、Facebook、BBB、Angi、HomeAdvisor、Thumbtack、Houzz、Yellow Pages、Manta、Foursquare、Superpages、Citysearch 以及任何您所在行业的行业目录。请记录每个平台上的商家信息是否存在,以及商家名称(完整)、地址(完整)、电话号码(完整)、网站网址、是否存在重复信息,以及星级评分和评论数量(如有)。
> 请创建一个包含所有发现的电子表格,并将所有不一致之处用红色标记出来。然后,请给我一份优先级修复清单,列出哪些不一致之处对本地排名影响最大,并提供每项问题的详细修复步骤,列出我尚未收录且应立即创建收录的高价值目录,以及一份每月引用维护清单,以确保此类问题不再发生。
why this matters: Google cross-references your business information across hundreds of sources. if your phone number is listed differently on Yelp than on Google, it creates a trust signal conflict that suppresses your rankings. fixing citations is one of the few SEO tasks where you can see real ranking improvements within 30 days of making the changes.为什么这很重要:谷歌会交叉引用数百个来源的商家信息。如果您的电话号码在 Yelp 和谷歌上的信息不一致,就会造成信任冲突,从而降低您的排名。修复引用信息是少数几个能在 30 天内看到实际排名提升的 SEO 操作之一。
16. local search intent mapping16. 本地搜索意图映射
most businesses optimise for the wrong keywords. they chase high-volume awareness terms and ignore the low-volume, high-intent searches that actually generate calls. this prompt maps your entire keyword universe to the buyer journey stage and tells you exactly which ones to prioritise.大多数企业优化的关键词都不对。他们追逐高搜索量、高品牌认知度的关键词,却忽略了那些搜索量低、但意向高、真正能带来实际通话量的关键词。这个提示会将你所有的关键词与买家旅程阶段对应起来,并准确地告诉你应该优先考虑哪些关键词。
> . Pull all keywords in my niche for my service area with a search volume of 20 or more per month. Then categorise every keyword into one of four stages: Stage 1 is problem-unaware where someone has a problem but doesn't know what it's called yet (e.g. 'water coming through ceiling' or 'AC making weird noise'), Stage 2 is problem-aware where they know the problem but are researching solutions (e.g. 'how to fix a leaking roof' or 'why is my AC not cooling'), Stage 3 is solution-aware where they're comparing options and providers (e.g. 'plumber vs DIY pipe repair' or 'how to choose an HVAC company'), and Stage 4 is ready to hire where they want to book someone now (e.g. 'emergency plumber [city]' or 'HVAC repair near me').
> For each stage tell me: the total number of keywords, the combined monthly search volume, the average keyword difficulty, and the top 10 keywords by search volume. Then build me a content and SEO strategy for each stage: Stage 4 keywords go on service pages and GBP because that's where the money is, Stage 3 keywords go on comparison and FAQ pages, Stage 2 keywords go on educational blog content that funnels to service pages, and Stage 1 keywords go on problem-identification content that builds early trust. Finally tell me which 5 keywords from Stage 4 I should rank for within the next 90 days and exactly what I need to do to rank for each one.""I want to map my target keywords to the buyer journey so I know which ones to prioritise for immediate revenue vs long-term traffic. My business is [business type] in [city] and my core services are [service1], [service2], [service3]. Open Chrome and log into SEMrush atsemrush.comsemrush.com
why this matters: most businesses spend all their SEO budget on Stage 2 keywords that generate traffic but not calls. Stage 4 keywords have lower volume but they convert at 5-10x the rate. this prompt shows you exactly where your SEO effort should be going and stops you from wasting time on keywords that never turn into revenue.为什么这很重要:大多数企业把所有的 SEO 预算都花在第二阶段关键词上,这些关键词虽然能带来流量,但转化率却很低。第四阶段关键词的流量虽然较低,但转化率却是第二阶段关键词的 5 到 10 倍。这个提示能准确地告诉你 SEO 工作的重点应该放在哪里,避免你在那些永远无法带来收益的关键词上浪费时间。
## PART 4: CONTENT + TRACKING (prompts 17-20)第四部分:内容 + 跟踪(提示 17-20)
17. content gap analysis17. 内容差距分析
your competitors are ranking for searches your customers are doing right now. this prompt finds every piece of content you're missing and tells you exactly what to write.你的竞争对手正在针对你的客户当前进行的搜索进行排名。此提示会找出你缺失的所有内容,并准确地告诉你应该写些什么。
> ]. Filter results to find keywords where competitors have ranking content but I have nothing, then filter further to keywords with 50-500 monthly searches which is the local content sweet spot, keywords that contain question words (how, why, what, when, is, can, does), and keywords that relate to problems my service solves.
> For the top 20 content gap keywords, organise them into 3 categories: problem-awareness content where searches indicate someone has a problem but doesn't know the solution yet such as 'why is my AC not cooling', solution-comparison content where searches indicate someone is evaluating options such as 'repair vs replace water heater', and local service content where searches indicate someone is ready to hire such as 'emergency plumber [city] cost'. For each of the top 20 keywords write a suggested page title that is SEO optimised, a suggested URL slug, and a 200-word content brief that includes the target keyword, secondary keywords to include, main questions to answer, word count recommendation, internal links to add, and the CTA at the bottom of the page. Prioritize problem-awareness content first because it does the most work for local businesses by answering objections before the phone call.""Open Chrome and log into SEMrush atsemrush.com. Use the Content Gap tool and enter my domain [yourdomain.com] vs competitors [competitor1.com], [competitor2.com], [competitor3.comsemrush.com 使用内容差距工具并输入我的域名[yourdomain.com] 对比竞争对手 [competor1.com],[competor2.com],[compitor3.com
why this matters: content that ranks for problem-awareness searches turns your website into a 24/7 sales tool. someone searching 'why is my furnace making noise' is one step away from calling a HVAC company. if your page answers that question and links to your service page, you get the call. your competitor who doesn't have that page doesn't.为什么这很重要:针对问题搜索排名靠前的内容能将您的网站变成全天候的销售工具。例如,搜索“我的暖气炉为什么发出噪音”的用户,离联系暖通空调公司只有一步之遥。如果您的页面能够解答这个问题并链接到您的服务页面,您就能接到客户的电话。而没有这类页面的竞争对手则无法做到这一点。
18. entity optimisation18. 实体优化
this is the most advanced prompt in this entire article. most local SEOs don't even know this is a lever. Google doesn't just rank websites - it ranks entities. your business needs to exist as a verified entity in Google's knowledge graph to unlock the highest level of local trust signals. this prompt builds that entity.这是本文中最高级的提示。大多数本地 SEO 从业者甚至都不知道这是一个关键因素。谷歌不仅对网站进行排名,还会对实体进行排名。您的企业需要作为谷歌知识图谱中的认证实体存在,才能获得最高级别的本地信任信号。此提示正是帮助您建立这一实体。
> and entering my website URL and telling me what schema is currently implemented and what's missing. Then check my brand consistency by searching my business name in quotes across Google and noting every place my business information appears and whether the name, address, and phone are consistent. Then build me a complete entity optimisation plan that includes: the exact LocalBusiness schema markup code I need to add to my homepage (write the complete JSON-LD code ready to paste), a list of authoritative sites where I need to create or claim a presence to build entity signals (include Wikipedia if eligible, Crunchbase, LinkedIn company page, industry associations), the exact anchor text and brand mentions I need to build across the web to strengthen my entity, and instructions for how to get my knowledge panel to appear if it doesn't already exist.
> This is the SEO work that compounds for years and almost no local business is doing it.""I want to build and strengthen my business entity in Google's knowledge graph to improve local rankings and potentially trigger a knowledge panel. My business details are: Name: [exact business name], Address: [full address], Phone: [phone number], Website: [URL], GBP: [GBP URL], Founded: [year], Owner name: [your name], Industry: [industry]. Open Chrome and do the following research and build-out. First check if my business has a Google Knowledge Panel by searching '[business name] [city]' and '[owner name] [business name]' and tell me what appears. Then check if my business exists on Wikidata by searchingwikidata.orgfor my business name and report what you find. Then audit my schema markup by going tosearch.google.com/test/rich-resultswikidata.org 请检查我的公司名称,并报告您的发现。然后,请通过以下方式审核我的结构化数据标记:search.google.com/test/rich-results
why this matters: Google's understanding of your business as a real-world entity affects how much it trusts your GBP, your website, and your reviews. businesses with strong entity signals rank higher, get more featured in AI overviews, and are more resilient to algorithm updates. this is where local SEO is going - and building it now while nobody else is doing it is the biggest competitive advantage available.为什么这很重要:谷歌对您企业作为真实实体的理解会影响其对您的英镑价值、网站和评价的信任度。拥有强大实体信号的企业排名更高,在人工智能概览中获得更多推荐,并且更能抵御算法更新的影响。这就是本地 SEO 的发展方向——趁现在还没人动手,赶紧布局,就能获得最大的竞争优势。
19. competitor GBP posting pattern analysis19. 竞争对手英镑发布模式分析
everyone knows posting on GBP matters. nobody knows when to post, what format performs, or which topics actually drive map pack visibility. this prompt reverse-engineers everything your top competitors have figured out about GBP posting - the timing, the format, the seasonal patterns - and builds you a posting strategy that works from day one instead of month six.大家都知道在 GBP 上发帖很重要。但没人知道什么时候发帖最好,什么格式效果最佳,或者哪些主题真正能提升地图包的曝光率。这个提示会反向推导出你的主要竞争对手在 GBP 发帖方面已经掌握的所有技巧——发帖时间、格式、季节性规律——并为你打造一套从第一天起就能见效的发帖策略,而不是等到第六个月才见效。
> "Open Chrome and go to the GBP listings for these competitors: [URL1], [URL2], [URL3]. For each competitor I want a complete forensic analysis of their GBP posting history going back as far as visible. For each post extract: the exact date and time it was posted, the day of the week, the post type (offer/update/event/product), the word count, whether it includes an image, whether it includes a CTA button and what the CTA says, the topic and service mentioned, whether it mentions a specific neighborhood or city, whether it includes a price or offer, and any hashtags or special formatting used.
> Put all of this into a spreadsheet with one row per post. Then analyze the patterns and tell me: which days of the week they post most frequently, whether there is a time-of-day pattern, which post types they use most, which topics appear to be seasonal, which months have the highest posting frequency, and whether there are any gaps in their posting schedule I can exploit by posting consistently when they don't. Then build me a posting strategy that is specifically designed to beat these competitors based on what the data shows actually works in my market - not generic advice, but a posting cadence and format built entirely from reverse-engineering what my specific competitors are doing. Include the optimal days, times, post types, and topic mix for my market. Write the first 4 weeks of posts in full using this strategy."打开 Chrome 浏览器,访问以下竞争对手的英镑 (GBP) 信息页面:[URL1]、[URL2]、[URL3]。我需要对每个竞争对手的英镑 (GBP) 信息发布历史进行完整的分析,追溯到所有可见的历史记录。对于每条帖子,我需要提取以下信息:确切的发布日期和时间、星期几、帖子类型(优惠/更新/活动/产品)、字数、是否包含图片、是否包含行动号召 (CTA) 按钮及其内容、提及的主题和服务、是否提及特定社区或城市、是否包含价格或优惠信息,以及使用的任何标签或特殊格式。
> 把所有数据都输入到一个电子表格中,每行代表一篇帖子。然后分析这些模式,告诉我:他们一周中哪几天发帖最频繁?是否存在一天中的特定时间段?他们最常使用哪些帖子类型?哪些主题似乎具有季节性?哪些月份发帖频率最高?他们的发帖计划中是否存在我可以利用的空档期,我可以趁机持续发帖。然后,根据数据,为我制定一个专门针对我的市场,旨在击败这些竞争对手的发帖策略——不是泛泛而谈的建议,而是完全通过逆向工程分析我的特定竞争对手的策略而构建的发帖节奏和格式。包括我所在市场的最佳发帖日期、时间、帖子类型和主题组合。使用这个策略,完整撰写前四周的帖子。
why this matters: GBP posting is not just about frequency. it's about pattern. Google notices when businesses post consistently, at what times, on which days, and with what type of content. reverse-engineering your competitors' posting patterns removes all the guesswork and gives you a strategy that's already proven to work in your specific market.为什么这很重要:在英镑市场,发帖不仅仅取决于频率,更在于模式。谷歌会关注企业是否持续发帖,以及发帖时间、日期和内容类型。反向分析竞争对手的发帖模式,可以消除所有猜测,并为你提供一套已被证明在特定市场行之有效的策略。
20. monthly SEO performance report20. 月度 SEO 效果报告
most business owners track the wrong things. vanity metrics like total traffic or domain rating don't tell you if SEO is making you money. this prompt builds a monthly report that only tracks what matters.大多数企业主都在追踪错误的信息。像总流量或域名评分这样的虚荣指标并不能告诉你 SEO 是否真的能带来收益。这个提示会生成一份月度报告,其中只追踪真正重要的指标。
> "Open Chrome and access these three tools: Google Search Console for [yourdomain.com], Google Business Profile insights for my listing at [GBP URL], and Google Analytics 4 for [yourdomain.com] if available. Pull data for the last 30 days vs the previous 30 days for every metric below.
> From Google Search Console I need: total clicks from organic search and the change vs previous month, total impressions and the change, average CTR and the change, average position and the change, top 10 keywords by clicks this month, top 10 keywords that improved in position this month, top 10 keywords that dropped in position this month, pages that gained the most clicks, and pages that lost the most clicks. From Google Business Profile I need: total profile views, total search queries broken into branded vs discovery, calls from GBP, direction requests, website clicks from GBP, photo views, and review count change. From Google Analytics if available I need: organic traffic sessions, organic traffic conversion rate, top organic landing pages by sessions, and bounce rate on top pages.
> Then build me a one-page monthly SEO report with 3 wins from this month, 3 problems that need addressing, the single most important action for next month, and a note on whether calls from GBP went up or down. I want this in a format I can read in 5 minutes and share with anyone on my team."打开 Chrome 浏览器并访问以下三个工具:Google Search Console(用于[yourdomain.com]、[GBP URL] 的 Google 我的商家信息洞察报告,以及 [GBP URL] 的 Google Analytics 4 数据。yourdomain.com
why this matters: if you can't measure it you can't manage it. but measuring the wrong things is worse than measuring nothing. calls and revenue from organic are the only numbers that actually matter. this report keeps you focused on the metrics that connect directly to your bank account and stops you from celebrating traffic increases that never turn into customers.为什么这很重要:如果你无法衡量它,你就无法管理它。但衡量错误的东西比什么都不衡量更糟糕。真正重要的只有来电量和自然流量带来的收入。这份报告能让你专注于那些与你的银行账户直接相关的指标,避免你为那些从未转化为客户的流量增长而沾沾自喜。
## how to use all 20 prompts如何使用全部 20 个提示
don't run all 20 at once. here's the order:不要一次性运行全部 20 个程序。以下是运行顺序:
week 1: load your business context first. then run prompts 1 and 2 (GBP categories and attributes). fastest fixes with the most immediate ranking impact. you could see changes within days.第一周:首先加载您的业务背景信息。然后运行提示 1 和 2(英镑类别和属性)。这是最快解决问题并立即提升排名的方法。您可能在几天内就能看到变化。
week 2: run prompts 3, 4, and 5 (reviews and GBP posts). now you have a review velocity target and a content calendar that runs itself.第二周:运行提示 3、4 和 5(评论和英镑帖子)。现在您有了评论速度目标和自动运行的内容日历。
week 3: run prompts 6, 7, and 8 (services, description, photos). your entire GBP is now fully optimized.第三周:运行提示 6、7 和 8(服务、描述、照片)。您的整个英镑账户现已完全优化。
week 4: run prompts 9 and 12 (keyword gap and GSC analysis). now you know exactly which website pages to fix first.第 4 周:运行提示 9 和 12(关键词差距分析和 Google Search Console 分析)。现在您就知道应该首先修复哪些网站页面了。
week 5-6: run prompts 10, 11, and 13 (website audit, city pages, review sentiment). your website and messaging start matching your GBP.第 5-6 周:运行提示 10、11 和 13(网站审核、城市页面、评论情感分析)。您的网站和信息传递开始与您的英镑相匹配。
week 7-8: run prompts 14, 15, and 16 (backlinks, citations, search intent mapping). your authority starts building in the right direction.第 7-8 周:完成提示 14、15 和 16(反向链接、引用、搜索意图映射)。你的权威性开始朝着正确的方向发展。
week 9-10: run prompts 17, 18, and 19 (content gaps, entity optimisation, GBP posting patterns). your long-term competitive moat starts forming.第 9-10 周:运行提示 17、18 和 19(内容差距、实体优化、英镑记账模式)。您的长期竞争优势开始形成。
week 11-12: run prompt 20 (monthly SEO report). measure what moved, double down on what's working, fix what isn't.第 11-12 周:运行提示 20(月度 SEO 报告)。衡量哪些方面有所改进,加大对有效做法的投入,修复无效做法。
90 days of consistent execution on this system and you will outrank businesses that have been established for years. i've watched it happen dozens of times.只要你坚持使用这套系统90天,你的排名就能超越那些已经成立多年的企业。我已经亲眼见证过几十次这样的成功案例。
## the real talk真心话
90% of people reading this will save it and never run a single prompt. that's just how it goes.90% 的读者会保存这篇文章,但永远不会运行任何提示符。情况就是这样。
if you want my team to run this entire system for your business - every audit, every optimization, every month of execution - that's what we do at Alventra Marketing.如果您希望我的团队为您的企业运行整个系统——每次审核、每次优化、每个月的执行——这就是我们在 Alventra Marketing 所做的。
we've helped home services businesses generate hundreds of thousands in new revenue using this exact framework.我们利用这套框架,帮助家庭服务企业创造了数十万美元的新收入。

Check us out at ALVENTRAMARKETING.COM欢迎访问我们的网站 ALVENTRAMARKETING.COM
DM me if you want to talk about it. no pressure. but if you're serious about dominating your local market, the system works.如果你想聊聊,可以私信我。别有压力。但如果你真的想称霸本地市场,这套方法确实有效。
now stop reading and go run prompt 1.现在停止阅读,去运行提示符 1。
Sarvesh萨尔维什
Alventramarketing.com
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*导出时间: 2026/4/8 21:09:28*