# How to survive AI mass replacement (& escape wage slavery)
**作者**: DAN KOE
**日期**: 2026-06-22T22:29:25.000Z
**来源**: [https://x.com/thedankoe/status/2069186019560394833](https://x.com/thedankoe/status/2069186019560394833)
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Unfortunately, all jobs will be gone in like the next 5 seconds.
At least that’s what it feels like if you take loud people on social media a bit too seriously - like my article title.
You may even adopt the Anti AI ideology as your new identity, screaming “f*ck AI” so you can feel like you’re making a difference without actually changing your behavior, broadening your skill set, or adapting to the new world, because who would want to do that? Who would ever want to grow?
AI isn’t the threat you think it is.
The real threat is what it’s always been:
You are dependent on everyone but yourself for your survival and well-being. Technology of any form is always going to threaten that. Your employer and government have their own survival to look out for, and when something threatens it, they drop to a lower level of thinking and quickly attempt to reconcile the threat. It’s human nature. You can argue that they’re “supposed” to care about your well being, but if you blindly trust that they will follow through, you are bound to be very, very disappointed.
AI is too big to control by crying about it.
Posting how much you hate AI on social media isn’t going to stop jobs from being replaced (not that they will be replaced, just play along with me for a second), and it definitely isn’t going to stop the skills required to become successful from changing as technology does.
My hope with this letter is to give you both perspective and a potential solution (that has been around since the dawn of time).
I have 4 ideas to share with you on wage slavery, becoming high agency, and why all of these ideas don’t mean a thing unless you fundamentally change who you are.
At the end, I have a short practice, with 6 questions, which may open you up to a new way of life - even if it seems simple.
Before we begin, self-sponsorship, 2 things (skip if you get mad at people promoting):
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Okay sales promo done, here’s the letter:
## I – How to escape wage slavery
> Wage slavery is doing meaningless grind work you didn’t choose, for someone else, just to survive.
I am not anti-job.
I think jobs are worthy stepping stones for practical experience and skill acquisition.
But whenever I talk “badly” about jobs, there are always the people who can’t help but say, “You’re an idiot! I actually enjoy my job!”
That’s great. I’m not speaking to you (and I partially think you’re lying just to avoid facing your potential, while being unconscious of it at the same time).
I’m speaking to those who understand the psychology of true enjoyment, and can’t stand the thought of: one third of life doing work you didn’t choose, one third of life mentally exhausted to do anything worthwhile, and one third of life asleep... for 40+ years.
You see, enjoyment, meaning, and fulfillment come from living at the edge of your abilities. This is pretty well studied. No I won’t cite sources. Enjoyment comes from pursuing a challenge just above your skill level. Not so challenging that you get anxious, and not so underwhelming that you get bored. Video games exploit this. You take on quests that are just challenging enough, because if you were a level 1 character doing a level 100 quest, you would die immediately and hate the game. This is the single greatest driving factor of getting into the flow state, and if you can create a life structure that increases the likelihood of this flow trigger, enjoyment is abundant.
The thing about jobs is that after a few months, you know everything you need to know. You just clock in, do the tasks, and clock out. You get bored. It’s against your nature. You feel it. Your attention is no longer immersed in the tasks and shifts toward, “What else could I be doing?” For most people, that “what else” doesn’t involve a meaningful goal. It involves opening your phone and rotting your brain. It is very rare that a job requires you to consistently improve your skill to match a greater challenge.
Climbing a career ladder can help, but again, you aren’t in control of the level of challenge. You aren’t working on your own projects. Curiosity, passion, purpose, autonomy, and mastery are bound to be in lack - and those are the 5 drivers of flow.
What does this have to do with wage slavery?
Well, civilization was quite literally built by tribes enslaving other tribes. That dynamic never disappeared. Instead, it abstracted into employment, law, and culture. Society has essentially become a pyramid scheme. There are more people at the bottom than at the top, and it’s mathematically impossible for everyone to be at the top. One boss, multiple employees, dependent on the boss for their survival.
Most of us were raised with industrial standards.
Become a specialist. Study one domain hard. Get a high paying job so my friends think that my son/daughter is successful. And since that’s what you did, you stayed blind to most of the process. You understood the one skill to do your job, but didn’t try to understand the system that paid you. You didn’t dedicate time to other domains, so you don’t know how to build your own thing. All you know is how to fill a role in someone else’s thing.
Before you know it, your ability to think is crushed, even if you were considered “smart” in the skill you chose. You make a decent wage, but you don’t feel financially stable, so you get caught in a chaotic stress loop. Stress narrows the mind. It becomes even more difficult to fathom a life where you do build your own thing.
You have no capital to do what you want. You have no time for personal development. And you’re probably too tired (spiritually, not physically) to re-educate yourself because most of your waking life feeds someone else’s vision.
That’s how you survive mass replacement, by the way, you commit to your own thing.
The problem is that slaves don’t know they’re slaves.
This goes far beyond wage slavery. We are all slaves, usually to ideology and belief systems, in some way or another.
Slavery is about force, and when we hear the word, we think about the physical form. But wage slavery is financial. If you cannot stop showing up to work without catastrophe, and you have no skills to create alternatives, you meet the definition of a slave, no matter if your “feelings” tell you otherwise.
Worse, if you’ve identified with your job, you may take this as an actual attack. You’ll feel the threat response. You’ll want to argue with me, and that’s fine, but it only proves the point further.
I think you get the point.
It sucks. I hate the thought of it.
Let’s talk about what’s possible now and what you can do about it.
## II – The five ingredients of success
> If you don’t create a routine, you will be assigned one.
Most people, for most of their lives, have been trained to learn things they don’t want to learn, to get a job they don’t care about, working for people they would never want to be associated with in their everyday life.
While I think AI, technology, and social media have accelerated us to the point of understanding that schools and jobs aren’t the only path, I also think people are just tired of the sheer meaninglessness in the world around them.
For those who are tired of the default path, there are five ingredients to becoming future-proof, allowing you to do meaningful work even when/if all jobs are replaced:
1. Agency - the ability to “just do things” without permission. To see an opportunity and act on it when nobody asked you to.
2. Taste - the experience to know what’s worth putting out into the world.
3. Persuasion - the skill to get people to care about what you do, not to be confused with manipulation.
4. Persistence - the understanding that mistakes do not equal death, and that they are necessary.
5. Iteration - the process of error correcting toward a goal based on feedback (if something doesn’t work, learn and pivot until success).
Everyone is obsessed with being “high-agency” right now.
I get it. It’s important. All of the tech bros are copying each other, saying how important it is to be high agency, signaling that they are low agency.
Yes, you need to be able to initiate action toward a goal. It’s one of the traits that most distinguishes entrepreneurs from employees. Entrepreneurs are people who put something into the world that nobody asked for.
But it’s only one piece of the entrepreneurial puzzle.
The 5 ingredients above actually boil down into two skills: the ability to figure it out and the experience to know what needs to be done.
> AI so far is really great at asset creation, but hit creation is not asset creation. Asset creation is a necessary but insufficient condition for hit creation.
> Anyone could make a video game last week like anyone could make a video game 5 years ago. The technology is readily available. It’s commoditized. You know how many mobile games get put out a year? Thousands. You know how many hits are made in a year? Zero to five.
> – Strauss Zelnick
Anyone can build anything now, meaning that the barrier of entry for entrepreneurship (the antidote to wage slavery) continues to get lower, but that doesn’t really matter:
You, right now, can go and build an app.
Not the next Notion, but an app or tool with a maintainable scope, focused on a desired outcome people actually benefit from. Something that doesn’t need to be a hit to be valuable.
I’d actually recommend it. I think software will be the next info product. And by that I mean building software will be the default option for creators, solopreneurs, and other one-person businesses. Info products dominated for so long because anyone could create them, but that doesn’t mean all of them succeeded, of course.
The problem is the image above.
You can build anything, but that doesn’t mean (1) it’s worth building (2) people will care and (3) you have the ability to iterate and persist according to feedback so that it becomes something worth building that people care about.
If you truly understand that sentence, you will do just fine.
The second problem is that agency, taste, persuasion, persistence, and iteration aren’t your typical “high value skills” that you can go watch a few YouTube videos about.
Theory and tweets about becoming high agency will not make you any more high agency.
The only way to practice them is to start doing your own thing.
## III – The antidote to employment is becoming unemployable
I remember the day I landed my first web design client.
I believe they paid me $300 for a horrible hand-coded site. It was for a local mattress company, and they just wanted a place for people to see their mattresses.
That was it.
$300.
That’s when it clicked for me. I knew that if I could repeat, improve, and iterate on whatever I just did to make that money, I would somehow be able to gain more control over my lifestyle and future. It made me unemployable. It formed a deep conviction that I would never accept a job again, and I would fend for my own survival, as dramatic as that sounds.
But that number alone, $300, doesn’t account for everything that led up to that moment - the identity change and tricking myself into believing it was possible in the first place. And it doesn’t account for what I learned over the next 7 years.
I want to provide you with two things: the start of an identity shift so you become the person who is unemployable, not just the person who likes the idea of it, and an action plan that anyone can run with in their own unique way.
## 1) Hurl yourself into an environment that forces growth
> The fastest way to change your life is to rip yourself out of your (physical and digital) environment. Change everything overnight. The places you go, the accounts you follow, the info you consume, etc. It’s difficult but it absolutely works.
Behavior change = identity change.
You can try to go on a diet and lose 30 pounds, but if you aren’t the person who values health, and you don’t enjoy living a healthy lifestyle, you will always feel like you’re running up hill. You will, like most other people, gain all the weight back unless you fundamentally change who you are.
How do you do it?
Well, it helps to know how you became who you are today.
- You were born into a family and culture with specific values
- You were indoctrinated with those values, even if your parents didn’t force them on you
- You went to a school with specific values and were taught by teachers with specific values
- You were exposed to an absurd amount of information that may have shifted your values toward rebellion, laziness, victimhood
- You got a phone, and that conditioning process increased exponentially thanks to social media and our monkey brains not being able to control ourselves
There’s a bit more to that process, of course, but you get the point.
Now, this isn’t bad, it’s somewhat necessary.
I’ve heard plenty of authenticity bros say they hate the thought of “imitation” or copying, and yet they still walk on two feet and speak english because well, that’s what you do. You imitate. It’s called learning.
It becomes bad when your behavior isn’t conducive to the life your core is calling for. That inner voice that is whispering “you are meant for more.”
To begin the reconditioning process, it starts with your environment.
You must become incredibly conscious of all stimuli, because it is all feeding into who you are.
What you do is this:
Flip the switch over night.
Wake up tomorrow and do nothing the same, for atleast the day.
Set your alarm for a different time. Plan exactly what you’re going to do when you wake up. Eat different foods. Talk to different people. Consume different content. Everything.
As we progress, you’ll start to understand the direction in which you should curate your environment.
## 2) Choose a vessel where feedback is as close to reality as possible
The most dangerous lifestyle is one removed from continuous trial and error.
To be removed from the process of error correction is to be removed from challenge, discovery, and hard earned wisdom that leads to growth that leads to fulfillment.
This does not only apply to jobs where the level of challenge you are exposed to normalizes after you become accustomed to the tasks. It applies to business and entrepreneurship, as well as to those who carry over the employee mindset: always needing to be told what to do, or always needing a handbook to feel confident in their steps.
My question to you:
How did people figure things out before the internet? Before “how-to” guides and step by step processes were abundant? How was the first rocket built?
They tried. They failed. They didn’t let failure convince them into believing it was impossible, or disorient them to the point of indulging in quick pleasure. They set a new direction according to the feedback reality had given them. And eventually, they found the needle in the haystack.
They were intelligent.
Because the mark of an intelligent system is that they course correct according to feedback. They have a lighthouse, and they don’t quit when they get blown off course.
When I talk about entrepreneurship, this is what I mean.
I mean engaging in your natural state. Engaging in creation. Pursuing unknown goals that demand failure to achieve.
This is the singular trait of most successful individuals.
Failure is not a negative concept to them, it is a constant that is necessary for a good life.
That all sounds great, but how do you actually apply this in today’s world?
## 3) Learn 1 of these 2 skills if you want to thrive in the future
> Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.
> – Naval
You, as a beginner, as one person, do not recognize how much leverage you have available to you, especially with AI.
And I’m not talking about the lower levels of AI use, the casual ChatGPT question-askers and the artists who get mad at AI for stealing their work.
I’m talking about the level where understand that you can build almost anything, because AI puts you in the stream of trial and error. Sure, most of the first outputs aren’t what you expected, but if you have agency, if you iterate, if you persist, if you accumulate taste, then you can build almost anything, and this is likely to only become more true. Then, if you are able to persuade, what you built can pay you while you sleep.
This was possible before AI of course. The core problem is that most people don’t understand that anything is possible with a long enough time horizon if you possess the 5 ingredients of success. AI has simply allowed you to do more, faster, and has given you access to things you didn’t have access to before - like the ability to create software and a supercharged version of learning and research.
With that said, I believe media is more important than code.
And by media, we’re talking about content.
Posts, videos, podcasts, or writing that you publish once and it can be seen by thousands if not millions of people. That, in my opinion, will be the skill worth having, especially as more people try to do it all with AI.
Because with content, you need to know what good looks like.
You still need education that AI can’t give you, because you haven’t started the process of trial and error. You don’t know what to ask.
The value of content is subjective. Every person reading every single sentence is going to interpret it in a different way. In other words, there is no one right way that gets results.
The value of code, on the other hand, is relatively objective. It doesn’t really matter how you write it, as long as it gets the result you were looking for. Like we saw above, there are more mobile apps than ever, but their downloads and usage have actually decreased.
Why?
Because they they don’t have distribution. They don’t understand media and content. They can’t get people to use it, and they especially can’t get people to care about it enough to pay for it.
> By the way, I’m not talking about the type of content where people on Instagram say “I gave Claude access to my social media and it grew my account by 100k followers overnight.” That is practically worthless unless you are building trust and loyalty through narrative and authority. You can do this in Eden, but it helps if you know what you’re doing.
As JK Molina says, likes ain’t cash.
Intelligent content creation is much more than just posting rage-bait for likes and follows.
By the way, if you haven’t already guessed, the environment you expose yourself to for the sake of identity change should consist of the people, places, and habit triggers that are aligned with the life you want. This is a part of it.
## IV – How to start - set aside 15 minutes to change your trajectory
You have changed your environment.
You have chosen your vessel.
You know that media beats code because the value of content is in the eye of the beholder, which commoditizes AI-generated content rapidly because it becomes normal, opening up space for true creatives - whether they use AI or not, because again, AI isn’t the problem.
Now you need to answer the only question that matters:
What is your life’s work?
That’s what we’re building. A life’s work, not a personal brand.
Peterson, Huberman, Watts - they all have “personal brands,” but they are deeply aligned with their purpose. They know what they want, and they use social media as the tool to actualize it, because that, plus AI, is the technology you use to do more as one person right now, because you probably won’t get much success on TV or on the radio or with a book publisher if you’re starting from zero.
(Alan Watts, of course, didn’t intend to have a “personal brand,” but he absolutely does, and the point stands.)
Their personal brand is who they are.
It’s their identity.
If you want to see your identity live, in front of your eyes, just go through the welcome flow of Eden. It builds it out for you as a graph you can explore.
Most people love the idea of this, but they get stuck fast. They seek the quick dopamine hit, searching “what’s the best niche to make 6 figures in with content creation” rather than digging into the value they already have from years of accumulated experience and story that they think is worthless because it’s normal to them.
The raw material for your life’s work is already inside you, buried under years of being told to specialize, to be practical, to stop asking so many questions. This process isn’t meant to give you some new and novel idea. Instead, it’s meant to show you what you already have.
Take this seriously.
Close your tabs. Open a blank document. Set a timer for 15 minutes. Answer every question below in writing. Do not skip the uncomfortable ones.
## Step 1: Excavate your raw material
Most of what makes you interesting has been trained out of you. Your curiosity was treated as a distraction. Your varied interests were labeled as a lack of focus. The system wanted an obedient worker.
Your content will only work if it comes from material that is actually yours.
Answer these, and if you don’t have an answer, move on and let the question sit in your subconscious:
- What do you know too much about for it to be an accident? What topic have you researched across dozens of sources, for years, without anyone paying you to?
- What problem did you solve for yourself that you assumed everyone else already figured out? What comes naturally to you that seems to break everyone else?
- What did you get in trouble for as a kid that was actually just early taste? What did you obsess over before anyone told you it was impractical?
Now circle one answer. The one that made you feel something. That is raw material.
Don’t worry about your niche, content pillars, or any of that. Worry about the quality of your ideas, because that’s ultimately what wins.
## Step 2: Name your contrarian spine
Nobody needs another person repackaging common sense. Your content needs a perspective that only you can see. That perspective comes from the one thing you believe that the mainstream gets wrong.
Taste is not about knowing what is good. It is about knowing what is broken and being unable to look away.
Answer these:
- What piece of mainstream advice actively made your life worse? What did you have to unlearn to become functional?
- What do you believe about your domain that experts would call naive, but you cannot shake?
- What is everyone in your industry pretending not to see?
Look at your answers from Step 1 and Step 2 together. Where they overlap is your direction.
Your answers to these questions are your first posts.
The best brands are that persons world, published in public for people to explore.
## Step 3: Post your first idea tomorrow
This is a letter, not a course.
I wish I could have 20 modules here, but I can’t. That’s what the bootcamp is for.
The final ingredient, to mark the beginning of the end of dependence on someone else for financial stability, is actually doing the thing, and actually doing the thing starts with one post.
You literally have post ideas written down from the last step.
Take one.
Think of how to make the hook attention grabbing.
Think of how the word the body for impact.
Embrace that the first iteration will suck and that you can’t improve what doesn’t exist.
If you want a little help, here’s a prompt/skill for you to brainstorm angles and draft variations so you can get a feeling for what “good” looks like. These are all built on what works. We talked about this previously in the growing on social media is easy letter.
Your task is simple.
Take one answer from Step 1 and one answer from Step 2. Combine them into a single sentence that only you could write. Then publish it tomorrow as your first piece of content. A post. A video. A newsletter. The format does not matter (yet).
Now you actually have feedback against reality.
If it doesn’t work, good, you have to learn. You have to study, find a persuasion tactic you can try in your next post, and then the next, until you master the skill because skill acquisition is just stacking techniques as you encounter problems.
If you are one of those that is now saying “I wish this is more practical,” you are blind. I just gave you the formula to do anything.
And you just received feedback from your own mind that you did not register as an error to correct.
That’s it.
Talk in the next one.
– Dan
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*导出时间: 2026/10/18 19:10:37*
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## 中文翻译
# 如何在AI大规模替代中生存（并摆脱工资奴隶制）
**作者**： DAN KOE
**日期**： 2026-06-22T22:29:25.000Z
**来源**： [https://x.com/thedankoe/status/2069186019560394833](https://x.com/thedankoe/status/2069186019560394833)
**阅读**： 4248268
**点赞**： 5687
**转发**： 971
**回复**： 225
---
很不幸，所有工作大概在接下来5秒钟内就会消失。
至少，如果你把社交媒体上那些聒噪的人稍微当回事，感觉就是如此——比如我这篇文章的标题。
你甚至可能把“反AI”意识形态当作你的新身份认同，大喊“去他的AI”，好让自己感觉正在做出改变，而实际上既没有改变行为，也没有拓宽技能，更没有适应新世界——因为谁会想那么做呢？谁会想成长呢？
AI并不是你以为的那种威胁。
真正的威胁一如既往：
你的生存和幸福依赖于除自己以外的所有人。任何形式的技术都会威胁到这一点。你的雇主和政府有他们自己的生存要考虑，当有什么东西威胁到它时，他们会退回到较低层次的思维，并迅速试图消除威胁。这是人性。你可以争辩说他们“理应”关心你的福祉，但如果你盲目相信他们会兑现这一点，你注定会非常非常失望。
靠哭诉是无法控制AI这个庞然大物的。
在社交媒体上发帖说多么讨厌AI，并不能阻止工作被替代（不是说工作真的会被替代，就先配合我一下），也绝对阻止不了成功所需的技能随技术而改变。
我希望这封信能给你提供一种视角和一个潜在的解决方案（这个方案自文明之初就存在）。
关于工资奴隶制、成为高能动性的人，以及为什么这些想法如果不从根本上改变你是谁就毫无意义，我有4个想法想与你分享。
在最后，我有一个简短的练习，包含6个问题，可能会为你打开一种新的生活方式——即使它看起来很简单。
在开始之前，自我推广，两件事（如果你讨厌别人打广告就跳过）：
1. @edendotso 现在支持所有平台（包括Substack）的社交排期功能，还能研究任何平台上的爆款帖子，而且这一切都可以通过MCP在Claude里完成——这是完整的内容工作流。首个.month 5折优惠点这里。
2. 下一期个人品牌训练营7月8日开营。你将学习AI时代人们真正需要的技能，并学会如何定位自己的品牌和业务。在报名截止日前点这里加入。
好了，广告打完，下面是正文：
## 一 – 如何逃离工资奴隶制
> 工资奴隶制就是做着你自己没有选择的无意义苦役，为别人打工，只为活下去。
我不是反工作人士。
我认为工作是有价值的垫脚石，能带来实践经验和技能习得。
但每当我“说工作坏话”时，总有人忍不住说：“你是个白痴！我真的很享受我的工作！”
那很好。我不是在说你（而且我有点怀疑你只是在撒谎以逃避面对自己的潜力，同时你自己也没有意识到这一点）。
我说的是那些真正理解“享受”心理的人，他们无法忍受这样的想法：生命的三分之一在做自己没有选择的工作，生命的三分之一精神疲惫到做不了任何有价值的事，生命的三分之一在睡觉……持续40多年。
你看，享受、意义和成就感来自于在能力边缘生活。这方面研究相当充分。不，我不会引用来源。享受来自于追求比你技能水平略高一点的挑战。挑战不能大到让你焦虑，也不能小到让你无聊。电子游戏就是利用这一点。你接受那些难度恰到好处的任务，因为如果你是一个1级角色去做100级的任务，你会立刻死掉并讨厌这个游戏。这是进入心流状态最大的驱动力，如果你能创造一种提高心流触发概率的生活结构，享受就会无处不在。
工作的麻烦在于，几个月之后，你需要知道的一切你都知道了。你只是打卡上班，做完任务，打卡下班。你会无聊。这违背你的天性。你能感觉到。你的注意力不再沉浸于任务，而是转向“我还能做点别的什么？”对大多数人来说，那个“别的什么”并不涉及有意义的目标。它意味着打开手机，让大脑腐烂。一份工作要求你持续提升技能以应对更大挑战的情况非常罕见。
爬职业阶梯可能有帮助，但同样，你无法控制挑战的级别。你不是在做自己的项目。好奇心、热情、目标感、自主性和精通注定是匮乏的——而那正是心流的5大驱动力。
这和工资奴隶制有什么关系？
嗯，文明实际上就是由部落奴役其他部落建立起来的。这种动态从未消失。只是它抽象化成了雇佣、法律和文化。社会在本质上已经成为一个金字塔骗局。底部的人比顶部多，而且从数学上讲，不可能人人都处于顶部。一个老板，多个员工，员工的生存依赖于老板。
我们大多数人是按照工业时代的标准被养大的。
成为专家。死磕一个领域。找一份高薪工作，好让我的朋友们觉得我儿子/女儿很成功。既然你做了这些，你对大部分过程视而不见。你理解了做好本职工作的那一种技能，却没有试图理解支付你工资的那个系统。你没有把时间投入到其他领域，所以你不知道如何打造自己的东西。你所知道的一切，只是在别人的东西里扮演一个角色。
不知不觉中，你的思考能力被碾压了，即使在你所选的技能上你曾被认为是“聪明的”。你挣着一份还不错的工资，却感觉不到财务上的稳定，于是你陷入了一个混乱的压力循环。压力会收窄思维。你更难想象一种自己真的能打造自己事业的生活。
你没有资本去做想做的事。你没有时间进行个人发展。而且你可能太累了（精神上，而非身体上），以至于无法重新教育自己，因为你清醒时的大部分时间都在为别人的愿景打工。
顺便说一下，这就是你如何在大规模替代中生存的方法——投身于自己的事业。
问题在于，奴隶不知道自己是奴隶。
这远不止于工资奴隶制。我们所有人都在某种程度上是奴隶，通常是被意识形态和信念体系所奴役。
奴隶制关乎强制，当我们听到这个词时，我们想到的是肉体形式。但工资奴隶制是财务层面的。如果你不能停止工作而不遭遇灾难，你又没有创造替代选项的技能，你就符合奴隶的定义，无论你的“感受”怎么说。
更糟的是，如果你已经把工作当作了自己的身份认同，你可能会把这当作一种真正的攻击。你会感受到威胁反应。你会想和我争论，那没关系，但这只会进一步证明我的观点。
我想你已经明白我的意思了。
这很糟糕。我一想到这个就讨厌。
现在我们来谈谈什么是可能的，以及你能做些什么。
## 二 – 成功的五个要素
> 如果你不创建自己的日常安排，就会被指派一个。
大多数人，在生命的大部分时间里，都被训练去学不想学的东西，为得到一份自己不在乎的工作，为自己在日常生活中永远不会想与之来往的人打工。
虽然我认为AI、技术和社交媒体加速了我们认识到学校和打工不是唯一道路的进程，但我也认为人们只是厌倦了周围世界中纯粹的无意义。
对于那些厌倦了默认路径的人来说，有五个要素可以让你不被未来淘汰，让你即使所有工作都被替代，也能做有意义的工作：
1. 能动性（Agency）——无需许可就能“直接去做事”的能力。看到机会并在无人要求时付诸行动。
2. 品味（Taste）——知道什么值得推向世界的经验。
3. 说服力（Persuasion）——让人们在乎你所做之事的技能，注意不要与操纵混为一谈。
4. 坚持（Persistence）——理解错误不等于死亡，而且错误是必要的。
5. 迭代（Iteration）——根据反馈朝目标纠错的过程（如果某事不奏效，就学习并调整方向，直到成功）。
现在人人都在痴迷于成为“高能动性”的人。
我理解。这很重要。所有科技大佬都在互相抄袭，说高能动性多么重要，这恰恰表明他们自己是低能动性的。
是的，你需要能够朝目标发起行动。这是区分创业者和打工人最显著的特质之一。创业者是把没人要求的东西带到世界上来的人。
但这只是创业拼图中的一块。
上面的5个要素实际上可以归结为两种技能：搞明白事情的能力，和知道需要做什么的经验。
> 到目前为止，AI非常擅长创造资产，但打造爆款并不等于创造资产。资产创造是爆款创造的必要但不充分条件。
> 任何人上周都可以做一款电子游戏，就像5年前任何人都可以做电子游戏一样。技术唾手可得。它已经商品化了。你知道每年有多少手游发布吗？数千款。你知道一年能出多少爆款吗？零到五款。
> —— 斯特劳斯·泽尔尼克（Strauss Zelnick）
现在任何人都能构建任何东西，这意味着创业（工资奴隶制的解药）的门槛持续降低，但这其实并不重要：
现在的你，就可以去做一个App。
不是下一个Notion，而是一个范围可控、聚焦于人们真正受益的期望结果的App或工具。一种不需要成为爆款才有价值的东西。
我其实会推荐你去这么做。我认为软件将是下一波信息产品。我的意思是，构建软件将成为创作者、一人创业者和其他一人企业的默认选项。信息产品主导了那么久，正是因为任何人都能创造它们，但当然，这不意味着所有信息产品都成功了。
问题是上面那张图。
你能构建任何东西，但这不意味着（1）它值得构建（2）人们会在乎（3）你有能力根据反馈进行迭代和坚持，让它变成值得构建且人们在乎的东西。
如果你真正理解了那句话，你就会过得很好。
第二个问题是，能动性、品味、说服力、坚持和迭代并不是那种你能去看几个YouTube视频就学会的典型“高价值技能”。
关于成为高能动性的理论和推文，不会让你变得更有能动性。
练习它们的唯一途径，是开始做自己的事情。
## 三 – 雇佣的解药是让自己无法被雇佣
我还记得我拿到第一个网页设计客户的那天。
我记得他们为一个糟糕的手写代码网站付了我300美元。那是给一家本地床垫公司做的，他们只是想要一个让人们看到他们床垫的地方。
就这样。
300美元。
那一刻我顿悟了。我知道，如果我能重复、改进并迭代我刚才为了赚这笔钱所做的一切，我就能以某种方式获得对自己生活方式和未来更多的掌控。这让我变得无法被雇佣。它形成了一种深刻的信念：我永远不会再接受一份工作，我要为自己的生存负责——尽管这听起来很戏剧化。
但仅仅是300美元这个数字，并不包括通向那一刻的一切——身份的转变，以及一开始说服自己相信这是可能的。它也不包括我在接下来7年里学到的东西。
我想给你两样东西：一个身份转变的开端，让你成为那个真正无法被雇佣的人，而不仅仅是喜欢这个想法的人；以及一个任何人都能以自己独特方式执行的行动计划。
## 1) 把自己扔进一个迫使你成长的环境
> 改变生活最快的方法，就是把自己从（物理和数字）环境中撕扯出来。一夜之间改变一切。你去的地方、你关注的账号、你消费的信息，等等。这很难，但绝对有效。
行为改变 = 身份改变。
你可以尝试节食并减掉30磅，但如果你不是一个重视健康的人，也不享受健康的生活方式，你总会感觉自己在爬坡。你会像大多数其他人一样，把减掉的体重全部反弹回来，除非你从根本上改变你是谁。
怎么做呢？
嗯，了解你是如何成为今天的你会有所帮助。
- 你出生在一个拥有特定价值观的家庭和文化中
- 你被灌输的那些价值观，即使你的父母没有强迫你
- 你上了一所有特定价值观的学校，由拥有特定价值观的老师教导
- 你接触了海量信息，这些信息可能让你的价值观偏向叛逆、懒惰或受害者心态
- 你有了手机，而由于社交媒体和我们无法自控的猴脑，这个驯化过程呈指数级加速
当然，这个过程还有更多细节，但你明白意思了。
现在，这并不是坏事，它在某种程度上是必要的。
我听过很多“本真”大V说他们讨厌“模仿”或抄袭的想法，但他们仍然用两条腿走路、说英语，因为嗯，事情就是这样。你在模仿。这叫学习。
当你的行为不再有利于你内心深处所呼唤的生活时，问题就来了。那个在低语“你本应成就更多”的内在声音。
要开始重新驯化的过程，要从你的环境入手。
你必须对所有刺激保持高度觉知，因为这一切都在塑造你是谁。
你要做的是：
一夜之间拨动开关。
明天醒来，至少在当天，不做任何和以前一样的事。
把闹钟定在不同的时间。精确计划醒来后要做的事。吃不同的食物。和不同的人交谈。消费不同的内容。一切。
随着深入，你会开始理解应该朝哪个方向去策划你的环境。
## 2) 选择一个反馈尽可能接近现实的载体
最危险的生活方式，就是远离持续的试错。
远离纠错的过程，就是远离挑战、发现和来之不易的智慧——而这些是通向成长、通向成就感的阶梯。
这不仅适用于那些挑战水平在适应工作后趋于常态化的打工，也适用于商业和创业，同样适用于那些带着打工人思维的人：总是需要别人告诉自己该做什么，或者总是需要一本手册才能对自己的行动有信心。
我问你一个问题：
在互联网出现之前，人们是怎么搞明白事情的？在“操作指南”和分步流程泛滥之前？第一枚火箭是怎么造出来的？
他们尝试。他们失败。他们没有让失败说服自己相信那是不可能的，也没有让自己迷失到沉溺于即时快感。他们根据现实给出的反馈设定了新方向。最终，他们在干草堆里找到了那根针。
他们是有智慧的。
因为智慧系统的标志，就是根据反馈进行航向修正。他们有自己的灯塔，就算被吹离航线也不会放弃。
当我谈论创业时，我说的就是这个。
我的意思是投入你的自然状态。投入创造。追求那些必须经历失败才能达成的未知目标。
这是大多数成功人士的共同特质。
对他们来说，失败不是一个负面概念，而是美好生活的常量。
这些听起来都很美好，但你在当今世界要如何实际应用呢？
## 3) 想在未来蓬勃发展，就从这2项技能中学一项
> 代码和媒体是无需许可的杠杆。它们是新富人群背后的杠杆。你可以创造在你睡觉时仍为你工作的软件和媒体。
> —— 纳瓦尔（Naval）
作为一个新手，作为一个人，你没有意识到你手上有多少杠杆可用，尤其是在AI时代。
我说的不是AI使用的较低层次，那些随口向ChatGPT提问的人，以及那些因为AI“偷”了他们的作品而愤怒的艺术家。
我说的是这样的层次：你明白你几乎可以构建任何东西，因为AI把你带入了试错的洪流。当然，最初的输出大多不是你预期的，但如果你有能动性，如果你迭代，如果你坚持，如果你积累品味，那么你几乎可以构建任何东西，而且这一点只会愈发真实。然后，如果你能够说服他人，你构建的东西就能在你睡觉时为你赚钱。
当然，这在AI出现之前也是可能的。核心问题在于，大多数人不明白，只要时间跨度够长，加上成功的5个要素，一切皆有可能。AI只是让你能更快地做更多的事，并让你获得了以前无法获得的东西——比如创造软件的能力，以及一个超级加速的学习和研究工具。
话虽如此，我认为媒体比代码更重要。
说到媒体，我们指的是内容。
帖子、视频、播客或文章——你只需发布一次，就能被成千上万甚至数百万人看到。在我看来，这将是值得拥有的技能，尤其是当更多人试图用AI完成一切的时候。
因为做内容，你需要知道什么是好的。
你仍然需要AI给不了你的教育，因为你还没有开始试错的过程。你不知道该问什么。
内容的价值是主观的。每一个读者读到每一句话，都会有不同的解读。换句话说，不存在唯一正确的、保证出结果的方式。
而代码的价值则相对客观。你怎么写其实不重要，只要能得到你想要的结果就行。就像我们上面看到的，移动应用比以往任何时候都多，但它们的下载量和使用量实际上在下降。
为什么？
因为它们没有分发渠道。它们不懂媒体和内容。它们无法让人们使用，更无法让人们在乎到愿意为之付费。
> 顺便说一下，我说的不是那种Instagram上的人说“我把Claude接入我的社交媒体，它一夜之间给我涨了10万粉丝”的内容。这几乎没有价值，除非你通过叙事和权威建立信任和忠诚。你可以在Eden中做到这一点，但如果你知道自己在做什么会更有帮助。
正如JK Molina所说，点赞不是钱。
聪明的内容创作远不止发一些激起愤怒的诱饵来换取点赞和关注。
顺便说一句，如果你还没猜到，为了身份转变而让自己接触的环境，应该由那些与你想要的生活一致的人、地方和习惯触发因素组成。这是其中的一部分。
## 四 – 如何开始——留出15分钟改变你的轨迹
你已经改变了你的环境。
你已经选择了你的载体。
你知道媒体胜过代码，因为内容的价值在于观者的眼中，这使得AI生成的内容迅速商品化——因为它变得平常了——从而为真正的创作者腾出了空间——无论他们是否使用AI，因为再说一次，AI不是问题所在。
现在你需要回答唯一重要的问题：
你一生的事业是什么？
这就是我们要构建的。一生的事业，而不是个人品牌。
彼得森、胡伯曼、瓦茨——他们都有“个人品牌”，但他们与自己的目标深度一致。他们知道自己想要什么，他们把社交媒体当作实现目标的工具，因为那，加上AI，就是你现在作为一个人能做更多事情所用的技术，因为如果你从零开始，你在电视、电台或图书出版商那里大概率不会取得多大成功。
（当然，艾伦·瓦茨本没打算拥有一个“个人品牌”，但他绝对有，这个论点依然成立。）
他们的个人品牌就是他们自己。
是他们的身份。
如果你想亲眼看到你的身份以生动的形式呈现，只需走一遍Eden的欢迎流程。它会为你的身份构建一个可探索的图谱。
大多数人喜欢这个想法，但很快就卡住了。他们寻求快速的多巴胺刺激，搜索“做内容创作哪个细分领域最能赚六位数”，而不去挖掘他们从多年积累的经验和故事中已经拥有的价值——他们觉得这些毫无价值，因为对自己来说太平常了。
你一生事业的原材料已经在你的内心，被多年“要专业化、要务实、别问那么多问题”的灌输所掩埋。这个过程不是为了给你一些新奇的想法。而是为了向你展示你已经拥有的东西。
认真对待。
关掉你的标签页。打开一个空白文档。设置15分钟的计时器。用书面形式回答下面的每一个问题。不要跳过那些让你不舒服的问题。
## 第1步：挖掘你的原材料
让你有趣的绝大部分东西，都被训练掉了。你的好奇心被当作分心。你多样的兴趣被贴上“缺乏专注”的标签。这个系统想要一个听话的工人。
你的内容只有来自真正属于你的素材，才会有效。
回答这些问题，如果你没有答案，就跳过，让问题留在你的潜意识里：
- 关于什么主题，你了解得太多，以至于不可能是偶然？什么话题你多年来跨几十个来源研究过，而没有任何人付钱让你这么做？
- 你曾经为自己解决了什么问题，而你以为其他人早就搞明白了？什么对你来说自然而然、却似乎能让其他人都抓狂？
- 你小时候因为什么惹过麻烦，而那实际上只是早期品味的体现？在任何人告诉你那不切实际之前，你痴迷过什么？
现在圈出一个答案。那个让你内心有所触动的。那就是原材料。
不用担心你的细分领域、内容支柱或任何那些。担心你想法的质量，因为那才是最终取胜的东西。
## 第2步：为你的反主流脊梁命名
没人需要再多一个人来包装常识。你的内容需要一个只有你能看到的视角。那个视角来自于你所相信的、但主流观点搞错了的那一件事。
品味不在于知道什么是好的。而在于知道什么是坏的，并且无法移开视线。
回答这些：
- 哪一条主流建议实际上让你的生活变得更糟？你不得不抛弃什么才能正常运作？
- 关于你的领域，你相信什么是专家会称之为天真的、但你无法动摇的？
- 你的行业里每个人都在假装看不见什么？
把第1步和第2步的答案放在一起看。它们重叠的地方就是你的方向。
你对这些问题的回答，就是你的第一批帖子。
最好的品牌，就是那个人自己的世界，公开发布，供人们探索。
## 第3步：明天发布你的第一个想法
这是一封信，不是一门课程。
真希望我这里有20个模块，但我做不到。那是训练营的用途。
最后一个要素——标志着结束对他人财务依赖的开端——是真正去做这件事，而真正做这件事始于一个帖子。
字面意义上，你现在手里已经写下了帖子创意。
选一个。
想想如何让开头抓住注意力。
想想如何组织正文的措辞以产生冲击力。
接受第一次迭代会很烂，而且你无法改进一个不存在的东西。
如果你想要一点帮助，这里有一个提示词/技能，供你头脑风暴角度并起草变体，让你感受一下什么是“好”。这些都建立在有效的方法之上。我们之前在“社交媒体增长其实很容易”那封信里讨论过这个。
你的任务很简单。
从第1步取一个答案，从第2步取一个答案。把它们组合成一句只有你能写出来的话。然后在明天把它作为你的第一篇内容发布。一个帖子。一个视频。一份Newsletter。形式不重要（暂时）。
现在你真的拥有了来自现实的反馈。
如果它不奏效，很好，你必须学习。你必须研究，找到一个可以在下一篇帖子中尝试的说服策略，然后再下一篇，直到你掌握这门技能，因为技能习得只是在遇到问题时不断叠加技巧。
如果你现在是那种在说“我希望这更实用一点”的人，你瞎了。我刚给了你做成任何事情的公式。
而你刚刚收到了来自自己头脑的反馈，却没有把它当作一个需要纠正的错误。
就这样。
下期再聊。
– Dan
## 相关链接
- [DAN KOE](https://x.com/thedankoe)
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- [在Eden中](https://eden.so/)
- [Eden](https://eden.so/)
- [训练营](https://eden.so/bootcamp)
- [这里有一个提示词/技能](https://app.eden.so/prompts/angle-generator)
- [“社交媒体增长其实很容易”那封信。](https://letters.thedankoe.com/p/growing-on-social-media-is-easy-actually?lli=1)
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*导出时间: 2026/10/18 19:10:37* 
