# how to find profitable problems to solve...
**作者**: EP
**日期**: 2026-07-21T14:18:46.000Z
**来源**: [https://x.com/eptwts/status/2079571791341633643](https://x.com/eptwts/status/2079571791341633643)
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one of the biggest blockers people seem to face in online business is that they don't know which problems are even worth solving...
they understand that biz is at it's core just selling solutions to problems, but they have no idea how to apply this idea because they don't have much experience.
the truth is that they almost certainly have already fixed problems worth productizing, it's damn near impossible to live into adulthood without doing so.
therefore the key here is to focus on what problems that you have already solved.
this is because:
- you understand the pain (you felt it)
- you know the solution works (you did it)
- you have proof (your results)
- you can explain it authentically (it's your story)
the alternative is that you solve problems that you think exist from the outside looking in - taking a gamble without understanding the market and run the risk of building something nobody wants.
this is why the best solutions almost always come from people deep inside of a certain community. they have been living it for a while, interacting with others facing the same problem(s) & understand the pain/desires on an expert-level.
your task right now is to make a list of all of the problems you've solved in your life.
## step 1: what have you achieved?
it doesn't have to be big, think about times you:
- made money doing something specific
- saved significant time with a system you built
- talked to someone about a problem, then overcame it
- interacted with an online community about achieving something
- built something from scratch that worked
- overcame a major obstacle others struggle with
- got results people around you still can't get
write down literally anything that comes to your mind, for example:
- "signed 3 clients to my YT growth agency"
- "got shredded with a new diet framework I invented"
- "built an AI automation that saved 10 hours/week of manual work"
- "gigured out how to drive traffic to your product from a social media platform ppl said was dead"
- "went from 0 to 5,000 email subscribers with paid traffic"
- "created a cold DM system that gets high reply rates on cold outreach"
## step 2: which problems did you overcome to achieve it?
for each achievement, ask:
- what blocked me initially?
- what did I struggle with for months?
- what breakthrough changed everything?
- what do others still struggle with that I figured out?
example:
- achievement: signed my first client
- initial blocker: didn't know where to find clients
- breakthrough: niched down into a super specific niche and became the best at getting results in it
- others are still struggling with: being too broad & not specialized enough
## step 3: identify if the problems connect to money/time/status
people ultimately only care about 4 things:
- making money
- saving money
- saving time
- status/attraction
for each problem on your list, ask:
- does solving this help someone make money?
- does solving this save significant time?
- does solving this improve status/relationships?
- is it just "nice to have"?
delete anything that doesn't trace back to the money, time, or status desires.
## step 4: the hidden problem check
look at your filtered list. for each problem, ask: "is this what people think their problem is? (surface problem) or is this the REAL problem underneath? (root problem)"
example:
- surface: "i need more clients"
- root: "i don't know how to position myself as authority so that ideal clients come to me"
for each problem on your list, write both:
1. The surface version (what they think it is)
2. The root version (what it actually is)
You'll often sell the surface problem, but solve the root problem.
by the end of these 4 steps, you should have a list of 3-5 problems that you actually experienced & solved that others in your field still struggle with. You should also have confirmed that they trace back to money/time/status.
if you still have no ideas that means you genuinely haven’t solved a single problem worth productizing in your life. in this case ou must do one of the following:
1. get involved in some online communities with shared problems that you’re genuinely facing. consume a ton of content and learn how to solve the problem. after solving it refer back to this article and turn the solution into a product.
2. don’t bother finding your own product - search affiliate networks for products that are already solving worthwhile problems, do a deep dive on the problem & start selling the affiliate offer. still, it'll be way better to deeply understand the problem like you've already overcome it.
Before you choose to productize the solution of the problems you've chosen, answer these quick self-checks honestly:
check 2: is this problem painful enough that people will pay to fix it.
"mildly annoying" problems don't create buyers. "i'd lose a kidney for this" problems create buyers.
check 3: can you clearly articulate the transformation from problem -> solution
try this exercise right now: the [PROBLEM] was costing me [PAIN]. i discovered [SOLUTION], and now [OUTCOME].
example:
"the feast/famine client cycle was costing me sleep and financial stability. I discovered how to position myself as authority via. EP's system, and now I book 2-3 months out at 3x my old rates."
do this for your top problems right now.
if you can't explain it simply in one sentence, you don't understand it well enough yet.
most people skip this product research and jump straight into "building", and then we wonder why half of X solves problems that nobody has.
the problem isn't your product. the issue is that you're solving problems that:
- you haven't personally experienced
- don't connect to core desires
- aren't painful enough to pay for
by starting with YOUR problems, you're giving yourself an unfair advantage.
you have:
- authenticity (you lived it)
- proof (your results)
- understanding (you know the pain)
- a head start (you already solved it)
this is your unfair advantage.
## 相关链接
- [@eptwts](https://x.com/eptwts)
- [117K](https://x.com/eptwts/status/2079571791341633643/analytics)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [10:18 PM · Jul 21, 2026](https://x.com/eptwts/status/2079571791341633643)
- [117.3K Views](https://x.com/eptwts/status/2079571791341633643/analytics)
- [View quotes](https://x.com/eptwts/status/2079571791341633643/quotes)
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*导出时间: 2026/7/22 08:40:27*
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## 中文翻译
# 如何找到值得解决的问题……
**作者**: EP
**日期**: 2026-07-21T14:18:46.000Z
**来源**: [https://x.com/eptwts/status/2079571791341633643](https://x.com/eptwts/status/2079571791341633643)
---
人们在开展线上业务时面临的最大障碍之一，就是不知道哪些问题值得去解决……
他们明白，商业的本质就是出售问题的解决方案，但由于缺乏经验，他们根本不知道如何应用这一理念。
事实是，他们几乎肯定已经解决过值得将其产品化的问题，一个人成年活到现在，不可能没做到过这一点。
因此，这里的关键在于专注于那些你已经解决过的问题。
这是因为：
- 你理解这种痛点（你亲身感受过）
- 你知道解决方案行之有效（你已经做到过）
- 你有证明（你的成果）
- 你能真实地阐述它（这是你自己的故事）
相反的做法是，你去解决那些你作为旁观者认为存在的问题——这就像是在不了解市场的情况下赌博，冒着造出没人想要的东西的风险。
这就是为什么最好的解决方案几乎总是来自某个特定圈子内部的人。他们在其中生活了一段时间，与面临相同问题的人互动，并以专家级的水平理解那种痛苦/渴望。
你现在的任务是列出你人生中解决过的所有问题。
## 第一步：你取得了什么成就？
这不一定是大事，想想你那些：
- 通过做某件具体事情赚到钱的时候
- 建立了一个帮你节省大量时间的系统的时候
- 与某人谈论一个问题，然后克服了它的时候
- 与某个在线社区互动以实现某个目标的时候
- 从零开始构建起某个行之有效的东西的时候
- 克服了别人都在挣扎的重大障碍的时候
- 取得了周围人仍然无法取得的成果的时候
把你脑海中想到的任何东西都写下来，例如：
- “为我的YouTube增长代理公司签下了3个客户”
- “用我发明的新饮食框架练出了清晰的腹肌”
- “构建了一个AI自动化系统，每周节省10小时的手工工作”
- “搞定了如何从一个人们都说‘已死’的社交媒体平台为产品引流”
- “通过付费广告将邮件订阅者从0做到了5,000”
- “创建了一个冷私信（DM）系统，能在冷启动开发中获得高回复率”
## 第二步：为了达成目标，你克服了哪些问题？
对于每一项成就，问自己：
- 最初是什么阻碍了我？
- 我在什么事情上挣扎了好几个月？
- 什么突破改变了一切？
- 别人仍在为什么事而挣扎，而我已经搞定了？
例子：
- 成就：签下了我的第一个客户
- 最初障碍：不知道去哪里找客户
- 突破：切入了一个超级细分的领域，并成为在该领域出结果的最佳人选
- 别人仍在挣扎的问题：太宽泛，不够专业化
## 第三步：识别问题是否与金钱/时间/地位挂钩
人们最终只关心4件事：
- 赚钱
- 省钱
- 省时间
- 地位/吸引力
对于你列表中的每个问题，问自己：
- 解决这个问题能帮人赚钱吗？
- 解决这个问题能显著节省时间吗？
- 解决这个问题能提升地位/人际关系吗？
- 它仅仅是“锦上添花”吗？
删掉所有不能追溯到对金钱、时间或地位渴望的内容。
## 第四步：隐性问题检查
看看你筛选后的列表。对于每个问题，问：“这是人们认为他们的问题吗？（表面问题）还是这是底层的真正问题？（根本问题）”
例子：
- 表面：“我需要更多客户”
- 根本：“我不知道如何将自己定位为权威，从而让理想客户主动找我”
对于列表中的每个问题，把两者都写下来：
1. 表面版本（他们认为它是怎样的）
2. 根本版本（它实际上是怎样的）
你通常推销的是表面问题，但解决的是根本问题。
完成这4步后，你应该拥有一份包含3-5个问题的清单，这些都是你亲身经历并解决过、但在你所在的领域其他人仍在挣扎的问题。你也应该确认了这些问题都能追溯到对金钱/时间/地位的渴望。
如果你仍然没有想法，这意味着你在你的人生中确实没有解决过任何一个值得产品化的问题。在这种情况下，你必须做以下事情之一：
1. 加入一些有你真正面临的共同问题的在线社区。大量学习内容，学习如何解决该问题。解决之后，回过头来看这篇文章，把解决方案转化为产品。
2. 别费心找你自己的产品了——在联盟网络中寻找已经在解决有价值问题的产品，对该问题进行深入研究，然后开始推广这个联盟优惠。尽管如此，像你已经克服了问题那样深刻理解它，还是会好得多。
在你选择将选定问题的解决方案产品化之前，请诚实回答以下快速自检问题：
检查2：这个问题是否足够痛苦，以至于人们愿意付费解决。
“有点烦人”的问题创造不了买家。“我愿为此付出代价”的问题才能创造买家。
检查3：你能清晰地阐述从问题到解决方案的转变吗？
现在就试试这个练习：[问题] 让我付出了 [痛苦]。我发现了 [解决方案]，现在 [结果]。
例子：
“客户的忽多忽少周期让我失去了睡眠和财务稳定。我通过EP的系统发现了如何将自己定位为权威，现在我的预订排到了2-3个月后，费率是以前的3倍。”
现在就针对你的首要问题做这个练习。
如果你无法用一句话简单解释它，说明你理解得还不够透彻。
大多数人跳过这个产品调研，直接跳进“构建”阶段，然后我们奇怪为什么X（推特）上有一半人在解决没人存在的问题。
问题不在于你的产品。问题在于你正在解决那些：
- 你没有亲身经历过的问题
- 不与核心渴望相关联的问题
- 痛苦程度不足以让人付费的问题
从你自己的问题开始，你给了自己一个不公平的优势。
你拥有：
- 真实性（你亲身经历过）
- 证明（你的成果）
- 理解（你知道那种痛苦）
- 先发优势（你已经解决了它）
这就是你的不公平优势。
## 相关链接
- [@eptwts](https://x.com/eptwts)
- [117K](https://x.com/eptwts/status/2079571791341633643/analytics)
- [升级到 Premium](https://x.com/i/premium_sign_up)
- [10:18 PM · Jul 21, 2026](https://x.com/eptwts/status/2079571791341633643)
- [117.3K 次观看](https://x.com/eptwts/status/2079571791341633643/analytics)
- [查看引用](https://x.com/eptwts/status/2079571791341633643/quotes)
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*导出时间: 2026/7/22 08:40:27*