# (Free Prompt) How To Write Mind-Grabbing Story Hooks With AI
**作者**: Nicolas Cole
**日期**: 2026-07-24T12:35:09.000Z
**来源**: [https://x.com/Nicolascole77/status/2080632877751095535](https://x.com/Nicolascole77/status/2080632877751095535)
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Today, I’m going to help you generate irresistible mind-grabbing hooks for those same stories by hijacking the genius of one of the most ripped-off copywriters on the internet—John Carlton.
Carlton was the secret weapon behind some of the biggest advertising winners of the late 1990s.
One of his golf ads ran for 12+ years without a single word change and pulled in millions of dollars.👇
Every day, I talk about digital writing & building a digital writing business. Want to become a prolific writer, build a massive audience on X, & unlock endless opportunities? Click here for my FREE Start Writing Online crash course.
The reason his ad grabs your mind is because it’s visual—and shocking. If a golfer with one leg can crush a golf ball, then surely two legs will do even better, right?
That’s what Carlton’s hooks do. They create compulsion. Readers can’t NOT finish the ad.
And that matters because the hook is the only thing standing between your content and the trash. If you don’t grab attention, nothing else you write matters
# So, how did Carlton come up with his hooks?
Here's how:
Before writing a single word of copy, Carlton researched obsessively:
- Sales material
- Product manuals
- Anything he could find about what he was selling
His goal was to become conversant in the details of the niche he was working in so he could speak the language.
Then he’d interview the people closest to the product—creators, manufacturers, salespeople. Anyone with insider knowledge.
He wanted:
- Eccentric habits or traits of the people involved
- Gossip-worthy rumors or behind-the-scenes drama
- Smuggled or stolen information that led to a breakthrough
- Accidental discoveries by someone tinkering in their garage
He’d pay attention to anything that made him sit up and say, “Wait a minute. Back up. You did what?” or “You’ve got to be kidding me.”
That's the story behind his famous one-legged golfer ad. Milt, the product creator, mentioned it in passing. He honestly didn't think it was unusual. It was old news to him. But Carlton saw gold.
This process could take weeks. Sometimes months.
But you’ve already done that work. Last week you curated unusual stories from your niche. Now you just need to turn them into Carlton-style hooks.
## Then use my FREE AI Prompt to have Claude write Carlton-Style hooks for you.
Hope it helps!
—Cole
PS… Want some help creating endless content ideas that go viral with ease?
Then grab a FREE copy of my crash course (and start posting consistently online).
It has everything you need to:
- Build a massive audience on X
- Overcome the fear of posting content
- Position yourself as an authority (even if you’re a beginner)
## Click here to grab my Start Writing Online crash course (for free).
## 相关链接
- [Nicolas Cole](https://x.com/Nicolascole77)
- [@Nicolascole77](https://x.com/Nicolascole77)
- [Click here for my FREE Start Writing Online crash course.](https://x.startwritingonline.com/?el=ColeP20260724&htrafficsource=twitter_organic&utm_source=ColeXP20260724)
- [Then use my FREE AI Prompt to have Claude write Carlton-Style hooks for you.](https://app.notion.com/p/How-To-Use-Claude-To-Write-Carlton-Style-Hooks-3a501b956bb680c782d9fd16ab7cf8da?pvs=21)
- [Click here to grab my Start Writing Online crash course (for free).](https://x.startwritingonline.com/?el=ColeP20260724&htrafficsource=twitter_organic&utm_source=ColeXP20260724)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [8:35 PM · Jul 24, 2026](https://x.com/Nicolascole77/status/2080632877751095535)
- [6,054 Views](https://x.com/Nicolascole77/status/2080632877751095535/analytics)
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*导出时间: 2026/7/25 11:34:27*
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## 中文翻译
# (免费提示词) 如何利用 AI 撰写抓人眼球的故事开头
**作者**: Nicolas Cole
**日期**: 2026-07-24T12:35:09.000Z
**来源**: [https://x.com/Nicolascole77/status/2080632877751095535](https://x.com/Nicolascole77/status/2080632877751095535)
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今天，我将借助互联网上被抄袭最多的文案撰稿人之一——John Carlton 的天才智慧，帮你为同样的故事生成极具吸引力的抓人眼球的开头。
Carlton 是 20 世纪 90 年代末一些最成功的广告背后的秘密武器。
他的一则高尔夫广告连续投放了 12 年多，只字未改，赚进了数百万美元。👇
每天，我都在谈论数字写作和构建数字写作生意。想成为一名多产的作家，在 X 上建立庞大的受众群，并开启无限的机会吗？点击这里获取我的免费“Start Writing Online”速成课程。
他的广告能抓住你的思维，原因在于它具有画面感——而且令人震惊。如果一个独腿高尔夫球手都能猛击高尔夫球，那么有两条腿肯定表现更好，对吧？
这就是 Carlton 的开头（Hooks）所起的作用。它们创造出一种强迫感。读者无法不把广告读完。
这很重要，因为开头是横亘在你的内容和垃圾桶之间的唯一障碍。如果你不能抓住注意力，你写的其他任何东西都不重要了。
# 那么，Carlton 是如何想出这些开头的？
方法如下：
在撰写文案的一个字之前，Carlton 会进行疯狂的调研：
- 销售资料
- 产品手册
- 任何他能找到的关于他所售产品的信息
他的目标是让自己对自己所在的细分领域的细节了如指掌，这样他就能用该领域的语言对话。
然后，他会采访离产品最近的人——创作者、制造商、销售人员。任何拥有内部知识的人。
他想要的是：
- 相关人物的怪癖习惯或特征
- 值得八卦的谣言或幕后戏剧性事件
- 带来突破性进展的走私或窃取的信息
- 某人在车库里捣鼓时的意外发现
他会关注任何让他坐直身子说：“等一下。倒回去。你做了什么？”或者“你一定是在开玩笑吧”的事情。
这就是他著名的独腿高尔夫球手广告背后的故事。Milt，即产品创作者，只是随口提了一下。他 honestly 不觉得这有什么不寻常。对他来说这是旧闻。但 Carlton 看到了金子。
这个过程可能需要几周。有时甚至几个月。
但你已经完成了这项工作。上周，你从你的细分领域整理了不寻常的故事。现在你只需要把它们转化为 Carlton 风格的开头。
## 然后使用我的免费 AI 提示词，让 Claude 为你撰写 Carlton 风格的开头。
希望这对你有帮助！
—Cole
PS……想要一些帮助来创造轻松爆火的无限内容创意吗？
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它拥有你需要的一切：
- 在 X 上建立庞大的受众群
- 克服发布内容的恐惧
- 将自己定位为权威（即使你是初学者）
## 点击这里获取我的 Start Writing Online 速成课程（免费）。
## 相关链接
- [Nicolas Cole](https://x.com/Nicolascole77)
- [@Nicolascole77](https://x.com/Nicolascole77)
- [Click here for my FREE Start Writing Online crash course.](https://x.startwritingonline.com/?el=ColeP20260724&htrafficsource=twitter_organic&utm_source=ColeXP20260724)
- [Then use my FREE AI Prompt to have Claude write Carlton-Style hooks for you.](https://app.notion.com/p/How-To-Use-Claude-To-Write-Carlton-Style-Hooks-3a501b956bb680c782d9fd16ab7cf8da?pvs=21)
- [Click here to grab my Start Writing Online crash course (for free).](https://x.startwritingonline.com/?el=ColeP20260724&htrafficsource=twitter_organic&utm_source=ColeXP20260724)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [8:35 PM · Jul 24, 2026](https://x.com/Nicolascole77/status/2080632877751095535)
- [6,054 Views](https://x.com/Nicolascole77/status/2080632877751095535/analytics)
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*导出时间: 2026/7/25 11:34:27*