# How to find & fix what's killing your sales (with the Claude Buyer Simulation skill)
**作者**: Ole Lehmann
**日期**: 2026-04-24T13:26:21.000Z
**来源**: [https://x.com/itsolelehmann/status/2047668468904808531](https://x.com/itsolelehmann/status/2047668468904808531)
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Whatever you use to sell, your landing pages, your emails, or your ads, it all makes perfect sense to you. Because you made it.
But your audience sees something completely different.
So I built a skill that simulates 5 different buyer personas reading whatever you give it, section by section.
It tells you exactly who would buy, who wouldn't, and what to fix so more people convert.
In this article I'll show you exactly how to set it up.
Here's the method and the exact skill I built, so you can run it yourself:
P.S. If you want more AI workflows like this one delivered to your inbox every week, join 37k readers getting them free:
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## You'll never see what your buyer sees
Of course it all makes sense to you. You know the product inside out:
- the page
- the emails
- the backstory
- the pricing logic
- why it's worth every dollar
But your buyer has none of that context.
They came to your page after a long day of getting hammered by their boss, fresh off 45 minutes of doomscrolling Instagram.
They're skimming with half their attention. So the second something doesn't add up, they're gone.
All you get back is a conversion rate: a number that says something is wrong but never says what.
And every day that page is live with those blind spots, you're:
- Spending ad dollars sending people to something that's leaking
- Burning audience trust with an offer that confuses them
- Losing sales you'll never know you lost
…all because of a vague headline or a missing proof point you couldn't see from the inside.
You need simulated buyers who can test it from the outside.
## Where this comes from
Shopify had this exact problem at scale.
A merchant changes their storefront. How do they know if it converts better?
The old way: A/B test it, but then you have to wait weeks. And it’s ineffective for small merchants because they don't have enough traffic for testing to work at all.
So Shopify built SimGym. They send hundreds of simulated shoppers to browse a merchant's store. Each shopper has a persona, a budget, and a shopping intent.
Each runs in a real cloud browser, sees the page, decides what to do, clicks, scrolls, adds to cart, or leaves. Basically: a simulated A/B test in minutes instead of weeks.
I rebuilt the concept as a Claude skill. Same idea: simulate buyers walking through whatever you're putting in front of people and reporting back what they'd actually do.
Their version runs on dedicated AI infrastructure that costs millions.
This one is free, gets you the 80/20 result, and runs inside Claude in about 3 minutes.
I call it "buy or bounce."
## The 5 buyers
Each buyer represents a different reason people don't convert.
The Shut-up-and-take-my-Money Buyer Has the problem, has the money, and is actively shopping. If they bounce, something fundamental is broken. This Buyer is your canary. If they won't convert, nobody will.
The Skeptic Been burned before. Every bold claim triggers their BS detector. Scanning for proof: specific numbers, case studies, guarantees, anything that separates real from hype.
The Price-Conscious Buyer Wants the outcome but doing the math on whether it's worth the money the entire time. They need the value to clearly and obviously exceed the cost.
The Confused Visitor Found your page but genuinely can't tell what this is or if it's for them. They'd buy if they understood the offer (and this is the most common and most fixable problem).
The Comparison Shopper Evaluating 2-3 alternatives. Reading your page with one question: "Why this and not that?"
These 5 map to the core reasons people don't buy: broken fundamentals, missing credibility, weak value justification, unclear positioning, no differentiation.
## Why section-by-section matters
This is what separates buy or bounce from just asking Claude to review your page.
Each buyer reads what you give it top to bottom and narrates their internal monologue at every section:
- "Okay, this headline grabs me, I have this problem..."
- "Wait, what does 'transform your workflow' actually mean? That's vague..."
- "These features sound nice but how is this different from the other 3 things I'm looking at..."
- "That price is higher than I expected for something I still don't fully understand..."
- "I'm not clicking this."
You see the exact moment each buyer's interest dies.
And because all 5 walk through the same material, it maps where the friction clusters. If 3 out of 5 bounced at the same section, that's your biggest leak.
Then it tells you exactly what to fix, in what order, with specific rewrite suggestions.
## How to set it up
Grab the skill here. Drop it into your Skills in Claude Code or Cowork (Customize > Skills > Add skill).
Say "buy or bounce this" and paste whatever you want tested. Landing page URL, email, sales page, ad creative, whatever you're trying to get someone to say yes to.
The skill parses it into sections, spawns all 5 buyers in parallel, and each one walks through narrating their buying decision.
You get a visual HTML report: conversion score, section-by-section friction map, prioritized fixes with specific rewrites, and full buyer walkthroughs if you want to dig in.
## What happened when I tested my own landing page
I ran buy or bounce on one of my workshop landing pages (now closed, but you can view the page here: https://aisolopreneur.lpages.co/claude-cowork-workshop/)
3 out of 5 would buy. 2 on the fence. Nobody bounced.
The Shut-up-and-take-my-Money Buyer converted. The "click-by-click" promise in the subheadline hooked them, and the testimonials sealed it. Angelo going from 5 figures on web designers to doing it himself in hours, Tanya taking a landing page from concept to live in under 2 hours.
The Price-Conscious Buyer converted. They did the math: if $197 saves even one project that would've cost $2-5k in freelancer fees, the ROI is obvious. Their words: "If even half of those results are real for me, $197 pays for itself on the first project."
The Comparison Shopper converted. They'd seen other AI courses and YouTube tutorials but none showed specific, measurable outcomes from real students.
The Skeptic was on the fence. The testimonials and proof story were credible enough to get past initial skepticism, but they wanted to actually see video proof of the 8-minute landing page creation before committing $197. If the story holds up on camera, they're buying.
The Confused Visitor was on the fence. They understood what the workshop teaches you to do, but never fully grasped what Claude Cowork itself is. Is it software? A framework? A way of prompting?
Then the synthesis mapped the patterns and gave me specific advice:
- Add one plain-language sentence early on the page explaining what Claude Cowork actually is. The Confused Visitor couldn't tell if it's software, a framework, or a method.
- Add a video demo or screenshots showing the 8-minute landing page creation. The Skeptic needed to see it, not just read about it.
- Double down on testimonials with specific cost/time savings. Angelo's 5 figures saved and Tanya's 2-hour turnaround did the heavy lifting for 2 buyers.
- Clarify the "10M+ people" claim in the subheadline. Multiple buyers couldn't tell if it's my reach or a promise about what they'd achieve.
- Replace the "falling behind" stakes section with aspiration-based framing. 2 buyers came in curious, not panicked, and the fear angle pushed them away.
A prioritized list of what to fix and in what order. All in about 3 minutes.
P.S. If you want to implement AI workflows like this into your business, get them 100% free in your inbox here: aisolo.beehiiv.com/subscribe
## What else to test
Buy or bounce works on anything where you're trying to get someone to say yes.
- Landing pages before you drive traffic. Find what's broken before you spend money on a page that leaks.
- Email sequences before you hit send.
- Ad creatives before you spend budget. Ads have about 2 seconds to make sense to someone who's never heard of you.
- Sales pages before launch.
- Proposals and pitch decks before the meeting.
## Go test something
Think about the page, email, or ad you're about to publish. The one you've been going back and forth on.
Buy or bounce it. Grab the skill here. Say "buy or bounce this" and paste what you want tested.
3 minutes from now you'll know exactly where your buyers would drop off, what's confusing them, and what to fix first so more people actually buy.
P.S. If you want more AI workflows that help you get more customers, more attention, and more done (without working more hours)...
I send them to 37k readers every week for free. Plus you get a free Claude Cowork masterclass when you join: aisolo.beehiiv.com/subscribe
## 相关链接
- [Ole Lehmann](https://x.com/itsolelehmann)
- [@itsolelehmann](https://x.com/itsolelehmann)
- [2.2K](https://x.com/itsolelehmann/status/2047668468904808531/analytics)
- [aisolo.beehiiv.com/subscribe](https://aisolo.beehiiv.com/subscribe)
- [here](https://github.com/olelehmann1337/claude-skills/blob/main/skills/buy-or-bounce/SKILL.md)
- [https://aisolopreneur.lpages.co/claude-cowork-workshop/](https://aisolopreneur.lpages.co/claude-cowork-workshop/)
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- [9:26 PM · Apr 24, 2026](https://x.com/itsolelehmann/status/2047668468904808531)
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*导出时间: 2026/4/24 22:32:37*
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## 中文翻译
# 如何找出并修复正在扼杀你销售的问题（使用 Claude 买家模拟技能）
**作者**: Ole Lehmann
**日期**: 2026-04-24T13:26:21.000Z
**来源**: [https://x.com/itsolelehmann/status/2047668468904808531](https://x.com/itsolelehmann/status/2047668468904808531)
---
无论你用什么来销售——落地页、邮件还是广告——在你看来一切都完美合理。因为那是你自己做的。
但你的受众看到的完全是另一回事。
所以我构建了一个技能，可以模拟 5 种不同的买家画像，逐段阅读你提供给它的任何内容。
它会准确地告诉你谁会购买、谁不会，以及该修复什么才能让更多人转化。
在本文中，我会告诉你如何具体搭建它。
以下是方法和我所构建的确切技能，你可以自己运行：
P.S. 如果你希望每周都能在收件箱收到更多这样的 AI 工作流，加入 3.7 万名读者，免费获取：
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## 你永远看不到买家所看到的东西
当然，这一切对你来说都合理。你对产品了如指掌：
- 页面
- 邮件
- 背景故事
- 定价逻辑
- 为什么它物有所值
但你的买家完全没有这些背景。
他们被老板折腾了一整天后，刚刷完 45 分钟 Instagram，就来到了你的页面。
他们心不在焉地扫视。所以一旦有什么地方讲不通，他们就走了。
你得到的只有一个转化率：一个说明有问题却从不说问题所在的数字。
而这个页面带着这些盲区上线的每一天，你都在：
- 花广告费把人送到一个正在漏水的页面上
- 用一个让受众困惑的报价消耗他们的信任
- 损失那些你永远不知道自己损失了的销售
……这一切仅仅因为一个含糊的标题，或一个你从内部看不到的缺失的证明点。
你需要模拟买家，从外部来测试它。
## 这个想法从何而来
Shopify 曾大规模地遇到这个问题。
商家更改了他们的店面。他们怎么知道转化是否变得更好？
老办法：做 A/B 测试，但你得等上几周。而且这对小商家无效，因为他们的流量不够，测试根本跑不起来。
所以 Shopify 构建了 SimGym。他们派出数百个模拟购物者去浏览商家的店铺。每个购物者都有一个画像、一份预算和一个购物意图。
每一个都在真实的云浏览器中运行，看到页面，决定做什么，点击、滚动、加入购物车或离开。基本上就是：几分钟内完成的模拟 A/B 测试，而不是几周。
我把这个概念重建为一个 Claude 技能。同样的思路：模拟买家浏览你放在人们面前的任何内容，并报告他们实际会怎么做。
他们的版本运行在耗资数百万的专用 AI 基础设施上。
这个是免费的，能给你 80/20 的效果，并在 Claude 内部大约 3 分钟内运行完成。
我把它叫做"buy or bounce"（买还是走）。
## 这 5 类买家
每个买家代表人们不转化的一个不同原因。
“闭嘴拿走我的钱”买家 有问题、有钱，而且正在积极购物。如果他们跳出了，说明某些根本性的东西坏掉了。这个买家是你的金丝雀。如果他们都不转化，那就没人会转化。
怀疑者 曾被坑过。每一个大胆的声明都会触发他们的“胡扯探测器”。他们在寻找证据：具体数字、案例研究、保证，任何能把真实和炒作区分开的东西。
价格敏感买家 想要结果，但全程都在计算这钱花得值不值。他们需要价值明显地、毫无疑问地超过成本。
困惑的访问者 找到了你的页面，但真的看不出来这是什么，也不确定是否适合自己。如果他们理解了你的报价，他们是会买的（而这是最常见、也最容易修复的问题）。
比价购物者 正在评估 2-3 个备选方案。他们带着一个问题来读你的页面：“为什么选这个而不是那个？”
这 5 类对应人们不购买的核心原因：根本性缺陷、可信度缺失、价值论证薄弱、定位不清、缺乏差异化。
## 为什么逐段分析很重要
这正是“buy or bounce”区别于单纯让 Claude 评审你页面的地方。
每个买家从头到尾阅读你提供的内容，并在每个段落讲述他们的内心独白：
- “好，这个标题吸引了我，我确实有这个问题……”
- “等等，‘改变你的工作流程’到底是什么意思？太模糊了……”
- “这些功能听起来不错，但这和我正在看的另外 3 个有什么不同……”
- “对于一个我还没完全看懂的东西，这个价格比我预期的高……”
- “我不会点这个。”
你能看到每个买家的兴趣在哪个确切时刻消失。
而且因为这 5 个买家走的是同一份材料，它能映射出摩擦聚集的位置。如果 5 个中有 3 个在同一段落跳出，那就是你最大的漏洞。
然后它会准确告诉你该修复什么、按什么顺序修复，并给出具体的改写建议。
## 如何搭建
在这里获取技能。把它放进 Claude Code 或 Cowork 的技能中（Customize > Skills > Add skill）。
说“buy or bounce this”，然后粘贴你想测试的任何内容。落地页 URL、邮件、销售页、广告素材，任何你希望别人说“是”的东西。
该技能会把它解析成段落，并行生成全部 5 个买家，每个买家都会走一遍并讲述他们的购买决策。
你会得到一份可视化的 HTML 报告：转化得分、逐段摩擦图、带具体改写的优先级修复建议，以及如果你想深入了解的完整买家走查记录。
## 我测试自己落地页时发生了什么
我对我的一个工作坊落地页运行了 buy or bounce（现已关闭，但你可以在这里查看该页面：https://aisolopreneur.lpages.co/claude-cowork-workshop/）
5 个中有 3 个会购买。2 个犹豫不决。没有人跳出。
“闭嘴，拿走我的钱”型买家转化了。副标题中的“逐次点击”承诺吸引了他们，而用户见证则促成了最终决定。Angelo 从花五位数请网页设计师到自己几小时就能搞定，Tanya 在不到 2 小时内将一个落地页从概念变为上线。
价格敏感型买家转化了。他们算了笔账：如果 197 美元能省下哪怕一个原本要花 2000-5000 美元外包费用的项目，投资回报显而易见。他们的话说：“哪怕这些成果只有一半对我来说是真的，197 美元在第一个项目上就回本了。”
比较购物者转化了。他们看过其他 AI 课程和 YouTube 教程，但没有一个展示了真实学员的具体、可衡量的成果。
怀疑者处于观望状态。用户见证和证明故事足够可信，让他们跨过了最初的怀疑，但他们想在支付 197 美元之前，实际看到 8 分钟创建落地页的视频证明。如果故事在镜头前站得住脚，他们就会买。
困惑访客处于观望状态。他们明白研讨会教你做什么，但始终没完全搞清 Claude Cowork 本身是什么。是软件？一个框架？一种提示词方法？
接着，综合环节归纳出这些模式，并给了我具体建议：
- 在页面较早位置加一句大白话，解释 Claude Cowork 到底是什么。困惑访客分不清它是软件、框架还是方法。
- 加一个视频演示或截图，展示 8 分钟创建落地页的过程。怀疑者需要亲眼看到，而不是只读文字描述。
- 加倍使用带有具体成本/时间节省数据的用户见证。Angelo 省下五位数和 Tanya 2 小时上线的案例为 2 位买家起到了关键作用。
- 澄清副标题中“1000 万+人”的说法。多位买家分不清这是我的影响力，还是对他们所能取得成果的承诺。
- 把“落后于人”的风险部分替换为基于向往感的表达。2 位买家是带着好奇心来的，而不是恐慌感，恐吓的角度反而把他们推远了。
一份按优先级排列的修复清单，明确先后顺序。整个过程大约 3 分钟。
P.S. 如果你想把这样的 AI 工作流引入你的业务，点击这里 100% 免费获取：aisolo.beehiiv.com/subscribe
## 还可以测试什么
只要你想让对方说“是”，买还是走都适用。
- 引流之前的落地页。在为一个漏水的页面花钱之前，先找出问题所在。
- 点击发送之前的邮件序列。
- 花预算之前的广告素材。对于从没听说过你的人，广告只有大约 2 秒钟让他们看懂。
- 上线之前的销售页。
- 会议之前的提案和路演稿。
## 去测试点什么吧
想想你即将发布的页面、邮件或广告。那个你一直反复纠结的东西。
对它做个“买还是走”。在此获取技能。说“买还是走，测测这个”，然后粘贴你想测试的内容。
3 分钟后，你就会确切知道你的买家会在哪里流失、什么让他们困惑，以及先修复什么才能让更多人真正购买。
P.S. 如果你想获得更多 AI 工作流，帮你获得更多客户、更多关注、完成更多事情（而不用工作更长时间）……
我每周免费发送给 3.7 万名读者。加入还可免费获得一堂 Claude Cowork 大师课：aisolo.beehiiv.com/subscribe
## 相关链接
- [Ole Lehmann](https://x.com/itsolelehmann)
- [@itsolelehmann](https://x.com/itsolelehmann)
- [2.2K](https://x.com/itsolelehmann/status/2047668468904808531/analytics)
- [aisolo.beehiiv.com/subscribe](https://aisolo.beehiiv.com/subscribe)
- [here](https://github.com/olelehmann1337/claude-skills/blob/main/skills/buy-or-bounce/SKILL.md)
- [https://aisolopreneur.lpages.co/claude-cowork-workshop/](https://aisolopreneur.lpages.co/claude-cowork-workshop/)
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---
*导出时间： 2026/4/24 22:32:37*
