# The Next Horizon in Agents
**作者**: Bret Taylor
**日期**: 2026-07-16T14:48:34.000Z
**来源**: [https://x.com/btaylor/status/2077767352431882355](https://x.com/btaylor/status/2077767352431882355)
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## Introducing Horizon
Today, Sierra is announcing Horizon, a platform that enables agents to pursue long-horizon goals, like originating a loan or getting prior authorization for a healthcare procedure.
With Horizon, you can build agents that go far beyond customer service, truly driving revenue growth. Horizon agents proactively engage with your customers over days, weeks, or months, using the power of agentic AI to determine the steps required to close a sale, upgrade a subscription plan, or schedule a test drive.
With each interaction, your Horizon agent gets more intelligent. When your agent closes a sale (or gets rejected), it automatically learns to improve its decision-making for future customer conversations. The data foundation of Horizon – the memory of your customer interactions – becomes a durable, expanding moat for your business that compounds as your agents power more of your customer experience.
Where agents to date have delivered customer experiences, Horizon delivers outcomes.
## Why Horizon
Horizon is the most significant expansion of Sierra since we launched in 2024. @claybavor and I have always believed that your AI agent will become your company’s digital front door, eclipsing your web site and mobile app to become the primary way you engage with your customers and partners.
We started with Agent OS, which has become the leading conversational AI platform for businesses globally. Agent OS now powers phone calls and chats for hundreds of companies, from Santander to Rocket Mortgage and Cigna – including almost half of the Fortune 50.
But an individual conversation is just a small ingredient in most complex business outcomes. One of our design partners for Horizon is a US healthcare provider using the platform to schedule referrals from primary care physicians to specialists. Getting those appointments scheduled can involve dozens of texts and phone calls – with the patient, with the specialist, and with the referring physician. What existing AI platforms are missing is the context engine to stitch together those interactions, and long-horizon planning to enable the agent to reason between engagements about what actions to take to maximize the odds of the appointment getting scheduled.
Horizon brings long-horizon planning and a flexible context engine to Agent OS, so you can orchestrate any number of outbound and inbound customer interactions to drive the outcomes that matter most to your business, from revenue growth to churn reduction.
Sierra Horizon
Within your agents, you can use the context engine to make your interactions truly intelligent rather than hard-coded. Rather than following a rigid standard operating procedure or set of rules, your agent can pursue a goal, learning from previous customer interactions to make the offer that is most likely to be accepted or even greet the customer in the way that is most likely to delight them.
## AI Tokenomics and Moats
I speak to hundreds of business leaders every month about AI, and two topics have dominated recent discussions:
1. Differentiation – How can you build a durable moat in your business as frontier AI progresses so rapidly? How do you not “cede value” to AI models as you grow your business with AI, as Satya articulated last month?
2. Tokenomics – How can you control token spend and get value from your AI investment?
Horizon is Sierra’s opinionated answer to both of these questions.
With Horizon, your relationship with your customers becomes a durable, defensible moat for your business that deepens as AI improves. With every agent conversation, the context about your customers gets richer and your agents become more effective. That proprietary context remains yours as frontier intelligence improves, enabling you to deepen your differentiation and benefit from new models without fear that doing so could help your competitors.
And with Horizon, you don’t pay for tokens, you pay for business outcomes delivered. We bear the burden of managing token spend, and you can focus on what matters most to your business: growing your customer base and driving revenue.
We’re excited to partner with you to help grow your business with Horizon.
## 相关链接
- [Bret Taylor](https://x.com/btaylor)
- [@btaylor](https://x.com/btaylor)
- [242K](https://x.com/btaylor/status/2077767352431882355/analytics)
- [Horizon](https://sierra.ai/product/horizon)
- [Horizon](https://sierra.ai/product/horizon)
- [launched](https://sierra.ai/blog/introducing-sierra)
- [@claybavor](https://x.com/@claybavor)
- [Satya articulated](https://x.com/satyanadella/article/2066182223213293753)
- [Horizon](https://sierra.ai/product/horizon)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [10:48 PM · Jul 16, 2026](https://x.com/btaylor/status/2077767352431882355)
- [242.1K Views](https://x.com/btaylor/status/2077767352431882355/analytics)
- [View quotes](https://x.com/btaylor/status/2077767352431882355/quotes)
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*导出时间: 2026/7/17 11:26:10*
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## 中文翻译
# 智能体的下一个地平线
**作者**: Bret Taylor
**日期**: 2026-07-16T14:48:34.000Z
**来源**: [https://x.com/btaylor/status/2077767352431882355](https://x.com/btaylor/status/2077767352431882355)
---
## 介绍 Horizon
今天，Sierra 宣布推出 Horizon，这是一个赋能智能体去追求长周期目标的平台，例如办理贷款发放或为医疗程序获取预先授权。
借助 Horizon，您可以构建的智能体将远远超越客户服务的范畴，真正推动营收增长。Horizon 智能体会在几天、几周甚至几个月的时间里，利用智能体 AI 的力量主动与您的客户互动，确定完成销售、升级订阅计划或预约试驾所需的步骤。
通过每一次互动，您的 Horizon 智能体都会变得更加智能。当您的智能体完成一笔交易（或遭到拒绝）时，它会自动学习以改进在未来客户对话中的决策能力。Horizon 的数据基础——即您客户互动的记忆——将成为您企业一道持久且不断扩大的护城河，随着您的智能体支撑起更多的客户体验，这一优势将不断累积。
如果说此前的智能体传递的是客户体验，那么 Horizon 交付的则是成果。
## 为什么选择 Horizon
Horizon 是 Sierra 自 2024 年成立以来最重要的一次扩展。@claybavor 和我一直坚信，您的 AI 智能体将成为您公司的数字大门，超越网站和移动应用程序，成为您与客户及合作伙伴互动的主要方式。
我们从 Agent OS 开始起步，它现已成为全球领先的企业级对话式 AI 平台。Agent OS 目前正在为数百家公司提供电话和聊天支持服务，涵盖从桑坦德银行到 Rocket Mortgage 以及 Cigna——包括近一半的财富 50 强企业。
但是，单独的一次对话只是大多数复杂业务成果中的一小部分。Horizon 的设计合作伙伴之一是一家美国的医疗供应商，他们利用该平台安排从初级保健医生到专科医生的转诊。要成功预约这些就诊，可能需要涉及与患者、专科医生以及转诊医生之间的数十次短信和电话沟通。现有的 AI 平台所缺失的，正是能够将这些互动串联起来的情境引擎，以及能够进行长周期规划的能力，让智能体能够在各次互动之间进行推理，从而决定采取何种行动以最大化预约成功的几率。
Horizon 为 Agent OS 带来了长周期规划和灵活的情境引擎，使您能够编排任意数量的出站和入站客户互动，从而推动对您的业务最重要的成果，从营收增长到减少客户流失。
Sierra Horizon
在您的智能体内部，您可以使用情境引擎让您的互动变得真正智能化，而非刻板僵化。您的智能体不再是遵循死板的标准作业程序或规则集，而是去追求一个目标，通过从以往的客户互动中学习，提出最有可能被接受的报价，甚至以最有可能让客户感到愉悦的方式来问候他们。
## AI 代币经济学与护城河
我每个月都要与数百位商业领袖探讨 AI 话题，近期讨论主要集中在两个议题上：
1. 差异化——随着前沿 AI 的飞速发展，您如何在业务中建立持久的护城河？正如 Satya 上个月所言，在利用 AI 发展业务时，您如何避免将价值“拱手让给”AI 模型？
2. 代币经济学——您如何控制代币消耗并从您的 AI 投资中获得价值？
Horizon 是 Sierra 对这两个问题的明确答案。
凭借 Horizon，您与客户的关系将成为您业务中一道持久且可防御的护城河，并随着 AI 的进步而不断加深。每一次智能体对话，都会让您掌握的客户情境变得更加丰富，您的智能体也会变得更加高效。这些专有的情境数据归您所有，即使前沿智能能力不断进步，您也能加深差异化，并从新模型中受益，而无需担心这样做会助长竞争对手。
此外，使用 Horizon 时，您无需为代币付费，而是为交付的业务成果付费。我们承担管理代币消耗的重担，而您可以专注于对业务最重要的事情：扩大客户群并推动营收增长。
我们很期待能与您合作，利用 Horizon 助力您的业务增长。
## 相关链接
- [Bret Taylor](https://x.com/btaylor)
- [@btaylor](https://x.com/btaylor)
- [242K](https://x.com/btaylor/status/2077767352431882355/analytics)
- [Horizon](https://sierra.ai/product/horizon)
- [Horizon](https://sierra.ai/product/horizon)
- [launched](https://sierra.ai/blog/introducing-sierra)
- [@claybavor](https://x.com/@claybavor)
- [Satya articulated](https://x.com/satyanadella/article/2066182223213293753)
- [Horizon](https://sierra.ai/product/horizon)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [10:48 PM · Jul 16, 2026](https://x.com/btaylor/status/2077767352431882355)
- [242.1K Views](https://x.com/btaylor/status/2077767352431882355/analytics)
- [View quotes](https://x.com/btaylor/status/2077767352431882355/quotes)
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*导出时间: 2026/7/17 11:26:10*