# How I built Gucci x Crocs campaign from 1 image + GPT-v2
**作者**: AmirMušić
**日期**: 2026-05-06T16:58:01.000Z
**来源**: [https://x.com/AmirMushich/status/2052070389321203904](https://x.com/AmirMushich/status/2052070389321203904)
---
In 1 day, this Gucci x Crocs concept gained 100,000s of views, 2,000+ Saves and hundreds of questions:
> "how to make this" and "where to find the prompts?"
The answer is: here and now.
Scroll down and grab all the assets in this Article 👇
*This article is sponsored by @LTXStudio. Thanks to the LTX team for supporting this post and my work for you.
# THE IDEA: image-to-engine
When I was a kid, I loved big ideas.
As I grew up, I realized it is impossible to bring all of my ideas to life .
My life just won't have enough years for that...
Real mastery takes years to hone, and vision takes decades to mature.
That was sad to accept. So, I played small.
> But in 2026, everything has changed with AI.
I thought once:
“What if I could take an image I love and
→ extract the main part that hooked me
→ transform it into a completely different idea?”
I ran a test - and it worked! Let me show you how:
Repeat the steps below 👇
I built a ready to use pipeline with all the prompts & logic for you:
it's in my LTX project in the end of this Article.
Scroll down and grab it now - for free.
# 4 TOOLS YOU NEED
1. Pinterest/Behance- for visual inspo & references,
2. ChatGPT - to turn your image into a base brand board,
3. LTX Flows - to grab my base pipeline + scale your campaigns.
4. Prompts below - to make it all work and look great.
Scroll down, grab all the prompts and FREE GIFTS,
waiting for you at the end of the article.
Fully prepared LTX project link is there, too.
My creative direction logic
## Creative direction logic
here’s exactly how I thought as CD:
1. Found an image that hooked me with its vibe
2. Extracted its creative system (prompt below)
3. Imagined luxury fashion × streetwear tension
4. Built a vision around it (with ChatGPT)
5. Made product the hero
6. Built consistent visual language across all assets
This thinking framework helps you create stronger design systems, easier.
💡I beg you to learn more about traditional CD & creative marketing frameworks - your skill with skyrocket with AI then.
# Below are all the prompts I used,
in the exact order.
# PROMPT 1. Reference deconstruction
Step 0:
we extract the whole style from the reference image - and turn it into a Brandboard - the guiderails for GPT2 to then build another concept on top of it.
Upload your image in LTX Flows + add this prompt in the prompt node 👇
## PROMPT:
```
You are a world-class Creative Director and Brand Designer working at a top-tier agency.
Using the provided reference image as the source of truth, create a clean 4:3 visual brand board.
Do NOT copy the reference directly. Extract and rebuild its underlying creative system:
* core idea and creative tension
* color and material language
* typography direction
* image and composition logic
* signature visual device
* layout/grid system
* scalable campaign applications
The output must be a polished visual brand board, not a text-heavy document.
Design direction:
* premium editorial layout
* clear modular grid
* strong hero visual area
* limited, readable labels only
* large visual tiles
* minimal micro-copy
* no overcrowding
* no overlapping text on active backgrounds
* clean margins and consistent spacing
The board should feel like a professional agency campaign direction slide: visual, structured, immediately understandable, and ready to use as the foundation for a full brand campaign.
```
Your first steps in Flows - this is how you set up production grade design pipelines in simple steps.
## Access Flows:
1. go to https://amirmushich.link/AMIR-LTX
2. click "generate images" - and you'll get to the Gen Space
3. in Gen Space, in the top center, you'll find the Flows tab
# PROMPT 2. Building your concept
Let's integrate OUR brand into the creative flow & logic.
> AI takes the system from our previous step,
> applies it to our new brand - using the prompt below:
In the prompt below, I changed [INSERT ANY BRAND HERE] to [GUCCI x CROCS]
On this stage, you start owning the aesthetics & creative logic
## PROMPT:
```
recreate the whole campaign document for [INSERT ANY BRAND HERE]
imaginary collab campaign,
using the source image I provided as a material & vibe reference,
but rebuild it completely according to new brands' visual aesthetic
and brand guidelines,
be especially careful with brands' fonts consistency and accuracy
```
# PROMPT 3. Creating assets
Now, we'll create a set of branded visual assets.
- Posts,
- banners,
- mockups,
- close-ups,
- details
we want to see the bigger picture and lock in the direction.
Once you good with it, we are ready to move on.
We will create the actual assets later
## PROMPT:
```
Now create me a moodboard of actual visual assets for this campaign:
* digital banners,
* social media banners & posts,
* ad materials,
* aesthetical assets
etc
avoid overlapping text layers over active backgrounds
make 30% less images, but make them tighter
and looking more like a bento grid
```
NOTE:
GPT-v2 can overlap text on models' faces - which looks horrible.
Find the "patch prompt" to fix this in the bonus LTX Project below 👇
More prompts & the working pipeline - in my LTX Project below
# PROMPT 4. Lock the vision
Once you feel the direction feels right, capture it in the Brief Slide.
That is useful for you, for the AI, and for a potential client - because everyone now has the clear concept & vision.
I personally learn a lot from these slides - from creative twists to foundational insights about branding, marketing, and design.
The prompt is simple but powerful 👇
A simple prompt turns your direction into the vision
## PROMPT:
```
now create me a slide with this campaign's
* brief,
* idea
* and goals
```
# PROMPT 5. Key visuals
Once our strategy and design vision finalized,
it's time to create Key Visuals (KV).
> A key visual is the main visual carrier of the campaign.
> It sets the mood, idea, color, composition, and first impression.
KVs help the brand make the strategy look fresh, relevant, and sales‑driven every single time.
Let’s create them - prompt below 👇
## PROMPT:
```
now create a clean image slide with
a photo scene of campaign-relevant characters
positioned in a campaign-relevant surrounding
with campaign slogan positioned on top of the photograph
in a fashion-magazine typography design style and level
act as a world class art director
presenting the campaign with a single visual slide:
the key visual that deserves to be on the first page of
Forbes or Esquire magazines
I don't need an overwhelmed tech slide,
I need a cover art for the whole campaign
```
# LTX Studio Workflow
I built the entire campaign inside one LTX project - it's open for everyone
Here's how LTX scales 100's of assets in 1 click:
> 1. Build your Flow pipeline,
> 2. copy-paste it right there
> 3. tweak 1 prompt
> 4. run the whole engine
> 5. watch the magic happens
Here's how it works:
# BONUS ASSETS
Always be sure that in every article you'll get bonus assets & gifts crafted by me personally. Today is the same 😌
Take everything with you:
## 🎁 Full LTX Project
https://amirmushich.link/gucci-crocs
the whole campaign is already constructed for you in nodes (prompts + logic + resizing flows)
## 🎁 Elite Font Builder
10 proven font settings for your campaigns
→ https://x.com/AmirMushich/status/2026693633794076892
## 🎁 80+ LinkedIn search queries
to find partners & work in the AI space:
→ https://amirmushich.link/search_queries
# FINAL
This is a process similar to ones I use for some clients right now.
Now it’s yours.
Don't forget to:
- Save this article.
- Follow @AmirMushich
for more design / production breakdowns and workflows.
Which brand will you create a campaign for first? 👀
Drop your result in the comments - I’ll QT some of my favs.
## 相关链接
- [AmirMušić](https://x.com/AmirMushich)
- [@AmirMushich](https://x.com/AmirMushich)
- [50K](https://x.com/AmirMushich/status/2052070389321203904/analytics)
- [@LTXStudio](https://x.com/@LTXStudio)
- [https://amirmushich.link/AMIR-LTX](https://amirmushich.link/AMIR-LTX)
- [https://amirmushich.link/gucci-crocs](https://amirmushich.link/gucci-crocs)
- [https://x.com/AmirMushich/status/2026693633794076892](https://x.com/AmirMushich/status/2026693633794076892)
- [https://amirmushich.link/search_queries](https://amirmushich.link/search_queries)
- [@AmirMushich](https://x.com/@AmirMushich)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [12:58 AM · May 7, 2026](https://x.com/AmirMushich/status/2052070389321203904)
- [50K Views](https://x.com/AmirMushich/status/2052070389321203904/analytics)
- [View quotes](https://x.com/AmirMushich/status/2052070389321203904/quotes)
---
*导出时间: 2026/5/7 17:37:55*
---
## 中文翻译
# 我如何仅用一张图片 + GPT-v2 制作 Gucci x Crocs 营销活动
**作者**: AmirMušić
**日期**: 2026-05-06T16:58:01.000Z
**来源**: [https://x.com/AmirMushich/status/2052070389321203904](https://x.com/AmirMushich/status/2052070389321203904)
---
在短短一天内，这个 Gucci x Crocs 的概念获得了数十万次浏览、2000 多次收藏以及数百个提问：
> “这是怎么做出来的？”以及“去哪里找提示词？”
答案就在这里，就在当下。
向下滚动，获取本篇文章中的所有素材 👇
*本篇文章由 @LTXStudio 赞助。感谢 LTX 团队支持这篇帖子和我为你们所做的工作。*
# 创意核心：图片转引擎
当我还是个孩子的时候，我就热爱宏大的想法。
随着我长大，我意识到不可能把我所有的想法都变成现实。
我的生命根本没有足够的时间去完成那些……
真正的精湛技艺需要数年的打磨，而远见则需要数十年的成熟。
这是一个悲伤的事实。所以，我选择了平庸。
> 但在 2026 年，随着 AI 的出现，一切都变了。
我曾这样想：
“如果我能拿一张我喜欢的图片，然后
→ 提取吸引我的主要部分
→ 将其转化为一个完全不同的想法？”
我做了个测试——结果成功了！让我向你展示是如何做到的：
重复以下步骤 👇
我为你构建了一个即用型的流水线，其中包含了所有的提示词和逻辑：
它就在本文末尾的我的 LTX 项目中。
向下滚动并立即获取——完全免费。
# 你需要的 4 个工具
1. Pinterest/Behance- 用于视觉灵感与参考，
2. ChatGPT - 将你的图片转化为基础品牌看板，
3. LTX Flows - 获取我的基础流水线并扩展你的营销活动。
4. 下方的提示词 - 让一切完美运行并看起来效果出众。
向下滚动，获取所有提示词和免费礼物，
它们在文章的末尾等着你。
完全准备好的 LTX 项目链接也在那里。
我的创意指导逻辑
## 创意指导逻辑
这就是我作为创意总监（CD）的确切思考过程：
1. 找到一张因其氛围而吸引我的图片
2. 提取其创意系统（提示词见下文）
3. 构想奢华时尚 × 街头服饰的张力
4. 围绕它构建愿景（使用 ChatGPT）
5. 让产品成为主角
6. 在所有素材中构建一致的视觉语言
这个思维框架能帮助你更轻松地创建更强大的设计系统。
💡我恳请你多了解传统的创意总监（CD）和创意营销框架——结合 AI，你的技能将如虎添翼。
# 下面是我使用的所有提示词，
顺序完全一致。
# 提示词 1. 参考图解构
第 0 步：
我们从参考图片中提取整体风格——并将其转化为 Brandboard（品牌看板）——即 GPT2 随后在其基础上构建另一个概念的指导准则。
在 LTX Flows 中上传你的图片 + 在提示词节点中添加以下提示词 👇
## 提示词：
```
你是在顶级代理公司工作的世界级创意总监和品牌设计师。
使用提供的参考图片作为事实来源，创建一个整洁的 4:3 视觉品牌看板。
不要直接复制参考图。提取并重建其底层的创意系统：
* 核心概念和创意张力
* 色彩和材质语言
* 字体设计方向
* 图片和构图逻辑
* 标志性视觉元素
* 布局/网格系统
* 可扩展的营销活动应用
输出必须是一个精美的视觉品牌看板，而不是一份充斥文字的文档。
设计方向：
* 高级编辑布局
* 清晰的模块化网格
* 强大的主视觉区域
* 仅限有限的、可读的标签
* 大视觉块
* 极少的微文案
* 避免过度拥挤
* 避免在活跃背景上重叠文字
* 整洁的边距和一致的间距
看板应该看起来像一张专业的代理公司营销活动指导幻灯片：视觉化、结构化、一目了然，并准备好作为整个品牌营销活动的基础使用。
```
你在 Flows 中的第一步——这就是你通过简单步骤设置生产级设计流水线的方法。
## 访问 Flows：
1. 访问 https://amirmushich.link/AMIR-LTX
2. 点击 "generate images"（生成图片）——你就会进入 Gen Space
3. 在 Gen Space 中，在顶部中间，你会找到 Flows 标签页
# 提示词 2. 构建你的概念
现在让我们将我们的品牌整合到创意流程和逻辑中。
> AI 从我们之前的步骤中获取系统，
> 并将其应用到我们的新品牌上——使用以下提示词：
在下面的提示词中，我将 [在此插入任何品牌] 更改为了 [GUCCI x CROCS]
在这个阶段，你开始掌握美学和创意逻辑
## 提示词：
```
为 [在此插入任何品牌] 的
虚构合作活动重建整个活动文档，
使用我提供的源图片作为材质和氛围参考，
但根据新品牌的视觉美学
和品牌指南完全重建它，
请务必特别注意品牌字体的一致性和准确性
```
# 提示词 3. 创建素材
现在，我们将创建一套品牌视觉素材。
- 帖子，
- 横幅，
- 样机，
- 特写，
- 细节
我们希望看到宏观图景并锁定方向。
一旦你对结果满意，我们就准备继续。
我们稍后会创建实际的素材
## 提示词：
```
现在为我创建一个包含该活动实际视觉素材的情绪板：
* 数字横幅，
* 社交媒体横幅和帖子，
* 广告素材，
* 美学素材
等等
避免文字层重叠在复杂的背景上
减少 30% 的图片数量，但要让它们更紧凑，
并且看起来更像 Bento Grid（便当盒网格）风格
```
注意：
GPT-v2 可能会将文字重叠在模特的脸上——这看起来很糟糕。
请在下面的奖励 LTX 项目中找到“修复补丁提示词”👇
更多提示词和可用的流水线——在我下面的 LTX 项目中
# 提示词 4. 锁定愿景
一旦你觉得方向感觉对了，就在简报幻灯片中捕捉它。
这对你、对 AI，以及对你潜在的客户都很有用——因为每个人现在都有了清晰的概念和愿景。
我个人从这些幻灯片中学到了很多——从创意转折到关于品牌、营销和设计的基础见解。
这个提示词很简单但很强大 👇
一个简单的提示词将你的方向转化为愿景
## 提示词：
```
现在为我创建一张包含该活动
* 简报、
* 概念
* 和目标
的幻灯片
```
# 提示词 5. 主视觉
一旦我们的策略和设计愿景定稿，
就是创建主视觉（KV）的时候了。
> 主视觉是营销活动的主要视觉载体。
> 它奠定了氛围、概念、色彩、构图和第一印象。
主视觉帮助品牌让策略在每一次展示中看起来都新颖、相关且以销售为导向。
让我们创建它们——提示词如下 👇
## 提示词：
```
现在创建一张整洁的图片幻灯片，
其中包含与活动相关的人物场景，
他们置身于与活动相关的环境中，
活动标语位于照片上方，
采用时尚杂志的字体设计风格和水准。
扮演一位世界级艺术总监，
仅用一张视觉幻灯片展示活动：
这是一张有资格出现在
《福布斯》或《时尚先生》杂志首页的主视觉
我不需要一张繁杂的技术幻灯片，
我需要的是整个活动的封面艺术
```
# LTX Studio 工作流
我在一个 LTX 项目中构建了整个营销活动——它向所有人开放
以下是 LTX 如何一键扩展数百个素材：
> 1. 构建你的 Flow 流水线，
> 2. 直接在那里复制粘贴
> 3. 微调 1 个提示词
> 4. 运行整个引擎
> 5. 见证奇迹的发生
工作原理如下：
# 奖励素材
请务必确信，你在每一篇文章中都能获得由我亲自制作的奖励素材和礼物。今天也不例外 😌
把所有东西都带走：
## 🎁 完整的 LTX 项目
https://amirmushich.link/gucci-crocs
整个活动已经为你构建好了（包含提示词 + 逻辑 + 调整尺寸流程）
## 🎁 精英字体构建器
10 个经过验证的营销活动字体设置
→ https://x.com/AmirMushich/status/2026693633794076892
## 🎁 80+ 个 LinkedIn 搜索查询
用于在 AI 领域寻找合作伙伴和工作：
→ https://amirmushich.link/search_queries
# 结语
这是一个类似于我现在为某些客户所使用的过程。
现在它属于你了。
别忘了：
- 收藏这篇文章。
- 关注 @AmirMushich
以获取更多设计/制作解析和工作流程。
你将首先为哪个品牌制作营销活动？ 👀
在评论中 drop 你的结果——我会转发（QT）一些我最喜欢的作品。
## 相关链接
- [AmirMušić](https://x.com/AmirMushich)
- [@AmirMushich](https://x.com/AmirMushich)
- [50K](https://x.com/AmirMushich/status/2052070389321203904/analytics)
- [@LTXStudio](https://x.com/@LTXStudio)
- [https://amirmushich.link/AMIR-LTX](https://amirmushich.link/AMIR-LTX)
- [https://amirmushich.link/gucci-crocs](https://amirmushich.link/gucci-crocs)
- [https://x.com/AmirMushich/status/2026693633794076892](https://x.com/AmirMushich/status/2026693633794076892)
- [https://amirmushich.link/search_queries](https://amirmushich.link/search_queries)
- [@AmirMushich](https://x.com/@AmirMushich)
- [升级至 Premium](https://x.com/i/premium_sign_up)
- [12:58 AM · May 7, 2026](https://x.com/AmirMushich/status/2052070389321203904)
- [50K 次观看](https://x.com/AmirMushich/status/2052070389321203904/analytics)
- [查看引用](https://x.com/AmirMushich/status/2052070389321203904/quotes)
---
*导出时间: 2026/5/7 17:37:55*