# Build Marketing Agents
**作者**: The Startup Ideas Podcast (SIP)
**日期**: 2026-07-27T18:48:08.000Z
**来源**: [https://x.com/startupideaspod/status/2081813905979113629](https://x.com/startupideaspod/status/2081813905979113629)
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## The vibe coding part is solved. Getting customers is the hard part.
Cody Schneider came back on the podcast with two things: a business idea, and the marketing agents that would grow it.
Here is the whole build.
## What a marketing agent actually is
Three parts. All three required.
Unified data across the entire pipeline
A decision loop running on a cadence
Code hosted in the cloud, reading live business data
A linear Zapier workflow is a different animal. So is a chatbot with a personality. Cody wants something narrower and more useful: a process that runs, reads its own results, and improves.
His words: "it's like a virtual employee."
## The business: AI for WordPress
43% of the internet runs on WordPress. Almost nobody is building for it.
Cody has pitched this to three founders who got into YC and needed a pivot. All three passed.
Version one is simple. Lovable, but for WordPress. You chat with AI to build the site. Forms, CRM, and the plugins people usually bundle by hand come included. $29 a month buys tokens.
Greg pushed it further. At 19 he was a partner in an agency that migrated big sites onto WordPress, officially partnered with WordPress. Time.com. TechCrunch.com. He watched how much money moved through that plugin ecosystem.
So the bigger play: find plugins with proven demand and no AI, then build the AI-first version of each.
Yoast SEO → an agent that writes the meta, restructures the content, and adds the internal links itself
WPForms → a conversational agent that qualifies the lead and answers questions
WooCommerce → an AI storekeeper writing product descriptions and abandoned cart flows
Akismet → same idea, spam
Proven demand. Paying customers. Make each one 10x better with agents.
## Then comes the actual hard part
Building the product is work. Finding customers is the wall.
Facebook ads and Google ads are the first two doors.
## What changed on Facebook
Andromeda is Facebook's new ad algorithm. Interest targeting is over.
The AI reads your creative (the image, the text, the video, the script) and reads your landing page. Then it decides who sees the ad.
Which is why Cody calls Facebook the best B2B ad channel that exists right now. He runs ads so specific that maybe ten people in the US have that problem this week. Facebook finds them and delivers a qualified lead.
## Step 01: Research the pain
Perplexity. Scrape Reddit for the pain points and outcomes of your target customer.
Reddit works because it is real dialogue, real people complaining.
Then rank-stack by most referenced and pull the top three. For WordPress those came back as: the plugin layer, performance and speed, security and maintenance.
That is what the ads are about.
## Step 02: Generate the creative
Statics: Google Nano Banana, fed an example ad already running by a competitor or a tangentially related industry.
Video: HeyGen still delivers results. Seedance is where this goes once the stitching problem gets easier, since clips run short and longer videos need frames joined together.
Kai AI holds the image and video models in one place.
Then put a vision model over the output. Does it hit brand style guides? Right fonts, right colors, readable text.
## Step 03: Publish through the Facebook Marketing API
The banned-account stories are real. The agent is rarely the cause.
Accounts get banned when people spam the API pulling hundreds of millions of rows, which violates TOS.
Use the API for writes. Publish, pause, promote.
## Step 04: Build the data layer
Airbyte for the pipeline. ClickHouse for the warehouse. Both open source, both self-hostable.
Pipe in everything: Facebook Ads, Google Analytics, product analytics, HubSpot, Stripe.
That is how you tie one specific ad to actual revenue. It also means you can ask your business questions directly inside Claude Code. "We are having trouble hitting payroll this month, what is going wrong?" Your accounts receivable are off.
## Step 05: Host the agent
Heroku, Railway, any cloud. The Mac mini on your desk is optional.
An agent is code. A live data stream, a decision loop with an LLM thinking inside it, and one outcome to optimize for.
## The loop, running
Two ad sets per day. Five ads per set.
Let them run two to three days for initial signal.
Worst performers get switched off.
Winners enter a winner's pool and compete against each other for budget.
Every ad ever made goes into a database: the JSON prompts sent to Nano Banana, the scripts sent to HeyGen and Seedance. The agent studies that record and gets better at making things that convert.
Data warehouse → agent → Facebook Ads → data warehouse
## Entropy is the real problem
The agent gets stuck thinking the same way. Two fixes Cody has found:
Facebook's Ads Library. Pull competitor ads and feed them in as new DNA.
Transcripts. YouTube and podcasts in your category, mined for insights, turned into ad angles.
Viralo does a version of this too. It scrapes TikTok through an API, so you can ask for the most viral posts in the beauty category last week and read the trend straight off it.
## What this replaces
The old version cost tens of thousands a month in agency retainers. 100 ads was two weeks of work.
Now: an hour and a half, and you own the system.
Greg's warning: most people run a few ads, watch them fail, and quit. The move is to take the same ad and change the positioning 10, 15, 20 times. Compete with Yoast on an anti-Yoast angle. "It makes you do work rather than doing work for you." The winner is usually the one you would have bet against, which is exactly the point.
Cody: "We're not Don Draper."
You put creative into the market and let the market answer. A thousand creatives tested, clear signal inside 48 hours.
Marketing stopped being campaigns. Trends move 10x faster than they did in the early 2000s, most of them start on short-form social, and the loop just keeps running.
## The job
Marketers ask Cody every week whether their job is safe. His answer is a question: can you do this?
The role has a new name. Agent jockey.
Domain knowledge, written into code.
Cody calls himself non-technical and built it anyway. The models got good enough. Hand Claude Code a transcript of the process, ask it to walk you through the build, and go.
One dollar in. Five dollars out.
Keep feeding it.
## Checkout the full episode:
Apple: https://podcasts.apple.com/us/podcast/how-i-use-claude-code-mcps-to-run-my-marketing/id1593424985?i=1000778588843
Spotify: https://open.spotify.com/episode/6khnXwvfQT34CsuLquzXkY?si=5d4ab2dec59944ae
Youtube: https://www.youtube.com/watch?v=U2hogriGmEw
## 相关链接
- [The Startup Ideas Podcast (SIP)](https://x.com/startupideaspod)
- [@startupideaspod](https://x.com/startupideaspod)
- [18K](https://x.com/startupideaspod/status/2081813905979113629/analytics)
- [Time.com](https://time.com/)
- [TechCrunch.com](https://techcrunch.com/)
- [https://podcasts.apple.com/us/podcast/how-i-use-claude-code-mcps-to-run-my-marketing/id1593424985?i=1000778588843](https://podcasts.apple.com/us/podcast/how-i-use-claude-code-mcps-to-run-my-marketing/id1593424985?i=1000778588843)
- [https://open.spotify.com/episode/6khnXwvfQT34CsuLquzXkY?si=5d4ab2dec59944ae](https://open.spotify.com/episode/6khnXwvfQT34CsuLquzXkY?si=5d4ab2dec59944ae)
- [https://www.youtube.com/watch?v=U2hogriGmEw](https://www.youtube.com/watch?v=U2hogriGmEw)
- [Upgrade to Premium](https://x.com/i/premium_sign_up)
- [2:48 AM · Jul 28, 2026](https://x.com/startupideaspod/status/2081813905979113629)
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- [View quotes](https://x.com/startupideaspod/status/2081813905979113629/quotes)
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*导出时间: 2026/7/28 12:27:37*
---
## 中文翻译
# 构建营销代理
**作者**: The Startup Ideas Podcast (SIP)
**日期**: 2026-07-27T18:48:08.000Z
**来源**: [https://x.com/startupideaspod/status/2081813905979113629](https://x.com/startupideaspod/status/2081813905979113629)
---
## 氛围编码部分已解决。获取客户才是难事。
Cody Schneider 带着两样东西重返播客：一个商业创意，以及能够发展该创意的营销代理。
以下是完整的构建过程。
## 营销代理究竟是什么
三个部分。缺一不可。
跨越整个管道的统一数据
按节奏运行的决策循环
托管在云端、读取实时业务数据的代码
线性的 Zapier 工作流是另一种生物。拥有个性的聊天机器人也是如此。Cody 想要更窄、更实用的东西：一个运行的流程，读取自己的结果，并加以改进。
他的话：“它就像一名虚拟员工。”
## 业务：WordPress 的 AI
互联网上 43% 的网站运行在 WordPress 上。几乎没人以此为切入点构建产品。
Cody 曾向三位进入 Y Combinator 并需要转型的创始人推销过这个想法。三位都拒绝了。
第一版很简单。就像 Lovable，不过是针对 WordPress 的。你通过与 AI 聊天来构建网站。表单、CRM，以及人们通常手动捆绑的插件都包含在内。每月 29 美元购买代币。
Greg 把这个想法推得更远。19 岁时，他是一家将大型网站迁移到 WordPress 的代理公司的合伙人，并且是 WordPress 的官方合作伙伴。Time.com。TechCrunch.com。他亲眼目睹了有多少资金流经那个插件生态系统。
所以更大的玩法是：找到有明确需求但尚未集成 AI 的插件，然后构建每个插件的 AI 优先版本。
Yoast SEO → 一个能自行编写元数据、重构内容并添加内部链接的代理
WPForms → 一个能筛选线索并回答问题的对话代理
WooCommerce → 一个编写产品描述和弃购挽回流程的 AI 店员
Akismet → 同样的思路，针对垃圾信息
已验证的需求。付费客户。用代理让每一个都提升 10 倍体验。
## 接下来是真正的难点
构建产品是工作。寻找客户是一堵墙。
Facebook 广告和 Google 广告是前两道门。
## Facebook 发生了什么变化
Andromeda 是 Facebook 的新广告算法。兴趣定向时代结束了。
AI 会读取你的创意素材（图片、文字、视频、脚本）并读取你的落地页。然后由它决定谁看到这则广告。
这就是为什么 Cody 称 Facebook 为目前存在的最好的 B2B 广告渠道。他投放的广告非常具体，这周全美可能只有十个人遇到那个问题。Facebook 找到了他们，并交付了一个合格线索。
## 步骤 01：调研痛点
Perplexity。在 Reddit 上抓取目标客户的痛点和结果。
Reddit 之所以有效，因为它是真实的对话，是真实的人在抱怨。
然后按被提及次数最多进行排序，提取前三名。对于 WordPress，结果显示为：插件层、性能和速度、安全和维护。
这就是广告要讲的内容。
## 步骤 02：生成创意素材
静态图：Google Nano Banana，输入竞争对手已经投放的示例广告，或 tangentially 相关行业的广告。
视频：HeyGen 依然能带来效果。一旦拼接问题变得更容易，Seedance 就是下一个方向，因为短片剪辑很短，而长视频需要将帧拼接在一起。
Kai AI 将图像和视频模型集中在一处。
然后在输出结果之上叠加视觉模型。它是否符合品牌风格指南？字体正确，颜色正确，文字可读。
## 步骤 03：通过 Facebook Marketing API 发布
封号故事是真的。但代理很少是罪魁祸首。
当人们向 API 发送垃圾请求拉取数亿行数据，从而违反服务条款时，账户才会被封。
使用 API 进行写入操作。发布、暂停、推广。
## 步骤 04：构建数据层
管道用 Airbyte。仓库用 ClickHouse。两者都是开源的，都是可自托管的。
接入一切：Facebook Ads、Google Analytics、产品分析数据、HubSpot、Stripe。
这就是你如何将一则特定的广告与实际收入联系起来的方法。这也意味着你可以直接在 Claude Code 中询问业务问题。“我们这个月发工资有困难，哪里出了问题？”你的应收账款出了偏差。
## 步骤 05：托管代理
Heroku、Railway，任何云平台。你桌上的 Mac mini 是可选项。
代理就是代码。一个实时数据流，一个内部由 LLM 思考的决策循环，以及一个需要优化的结果。
## 循环，运行中
每天两个广告组。每组五条广告。
让它们运行两到三天以获得初始信号。
表现最差的被关掉。
优胜者进入赢家池，相互竞争预算。
所有制作过的广告都会存入数据库：发送给 Nano Banana 的 JSON 提示词，发送给 HeyGen 和 Seedance 的脚本。代理研究这些记录，并更擅长制作能转化的内容。
数据仓库 → 代理 → Facebook Ads → 数据仓库
## 熵才是真正的问题
代理会陷入同样的思维定势。Cody 发现了两个修复方法：
Facebook 的广告库。拉取竞争对手的广告并将它们作为新基因输入。
转录文稿。你所在类别的 YouTube 和播客，挖掘其中的见解，转化为广告切入点。
Viralo 也在做类似的事情。它通过 API 抓取 TikTok，所以你可以询问上周美容类别最病毒式传播的帖子，并直接从中读取趋势。
## 这取代了什么
旧版本每月需要花费数万美元的代理托管费。100 条广告是两周的工作量。
现在：一个半小时，而且你拥有这个系统。
Greg 的警告：大多数人投放几条广告，看着它们失败，然后放弃。正确的方法是拿同一条广告，改变切入点 10 次、15 次、20 次。用反 Yoast 的角度与 Yoast 竞争。“它让你干活，而不是替你干活。”赢家通常是你不会下注的那个，这正是重点所在。
Cody：“我们不是 Don Draper（《广告狂人》主角）。”
你将创意素材投入市场，让市场来回答。测试一千个创意，48 小时内获得清晰信号。
营销不再是运动。趋势的移动速度比 2000 年代初期快 10 倍，其中大多数始于短视频社交媒体，而循环就在不断运行。
## 这份工作
营销人员每周都问 Cody 他们的工作是否安全。他的回答是一个问题：你能做这个吗？
这个角色有了新名字。代理驾驭者。
领域知识，编写进代码里。
Cody 称自己非技术背景，但还是把它构建出来了。模型已经足够好了。把流程的转录文稿交给 Claude Code，让它带你一步步完成构建，然后动手做。
投入一美元。产出五美元。
持续喂养它。
## 查看完整剧集：
Apple: https://podcasts.apple.com/us/podcast/how-i-use-claude-code-mcps-to-run-my-marketing/id1593424985?i=1000778588843
Spotify: https://open.spotify.com/episode/6khnXwvfQT34CsuLquzXkY?si=5d4ab2dec59944ae
Youtube: https://www.youtube.com/watch?v=U2hogriGmEw
## 相关链接
- [The Startup Ideas Podcast (SIP)](https://x.com/startupideaspod)
- [@startupideaspod](https://x.com/startupideaspod)
- [18K](https://x.com/startupideaspod/status/2081813905979113629/analytics)
- [Time.com](https://time.com/)
- [TechCrunch.com](https://techcrunch.com/)
- [https://podcasts.apple.com/us/podcast/how-i-use-claude-code-mcps-to-run-my-marketing/id1593424985?i=1000778588843](https://podcasts.apple.com/us/podcast/how-i-use-claude-code-mcps-to-run-my-marketing/id1593424985?i=1000778588843)
- [https://open.spotify.com/episode/6khnXwvfQT34CsuLquzXkY?si=5d4ab2dec59944ae](https://open.spotify.com/episode/6khnXwvfQT34CsuLquzXkY?si=5d4ab2dec59944ae)
- [https://www.youtube.com/watch?v=U2hogriGmEw](https://www.youtube.com/watch?v=U2hogriGmEw)
- [升级到 Premium](https://x.com/i/premium_sign_up)
- [2:48 AM · Jul 28, 2026](https://x.com/startupideaspod/status/2081813905979113629)
- [18.5K Views](https://x.com/startupideaspod/status/2081813905979113629/analytics)
- [查看引用](https://x.com/startupideaspod/status/2081813905979113629/quotes)
---
*导出时间: 2026/7/28 12:27:37*